Emerging media platforms with highly-engaged DEI communities are providing new opportunities for brands to create campaigns – meaningful media experiences - which engage effectively with DEI audiences.

In this episode, host Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships, Havas Media Network and co-host Olivia Dotzek, Strategy Director, Havas Media Network sit down with Robyn Exton, the founder of HER, the world's largest dating and community app for queer women, nonbinary, trans and gender non-conforming people and home to 12 million people around the world, and Amy Still, co-founder, Whisk, which monitors the ‘rising stars’ in emerging media.

Together Ben, Olivia, Robyn and Amy discuss a raft of issues from how HER is creating meaningful media experiences for brands and what showing up in an authentic way looks like for a brand to details on how HER collaborates with brands and the impact of engaging insights from HER early in the strategy development process lead to success.

Research published by Simpson Carpenter  (2019) revealed that 31% of the LGBTQ population felt that the ad industry was portraying them badly and 40% of the general population believed advertising was failing to portray different gender identities properly.

This year showing solidarity during Pride, and beyond, is more important than ever, underline our guests. From a media perspective, this means ensuring that inclusive values are reflected in where brands invest - ensuring support for minority-owned media platforms and publishers, that are a meaningful source of community and representation for their audiences, and being highly conscious of not inadvertently funding misinformation or anti-inclusive content.

We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected] and reach out on our socials:

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Now in its 15th year, Havas’ trailblazing research of brand value explores how brands tangibly improve peoples’ lives functionally, enhance their personal well-being, and contribute to wider society. Findings from the latest edition of our Meaningful Brands™ report demonstrate that while brands’ actions to drive societal progress, inclusion and sustainable behaviors have become more important and expected, people are examining everything through the lens of “me” in the face of more challenging and uncertain times.

Meet the “Me-conomy”! In the “Me-conomy”, brands need to act decisively to drive social change and progress, but they’re also expected to provide everyday joy, support mental wellbeing, make their lives easier, offer affordable indulgences and more.

How can we apply these key fresh findings to the meaningful media experience? What does ‘the ‘Me-economy’ mean for brands? How does the data reveal the approaches brands must make to be meaningful today?

Sitting down with our host Ben Downing are the masterminds with their teams of the latest Meaningful Brands™ report, Seema Patel, Global Managing Director, Mx Intelligence, Havas Media Group and Mark Sinnock, Global Chief Strategy, Data & Innovation Officer, Havas Creative. Together they unpack this exciting new study in a passionate, insight conversation, providing actionable steps for brands to make purpose, personal.

Enjoy!  

Visit https://www.meaningful-brands.com/ for more insights from our latest Meaningful Brands™ report.

We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected] and reach out on our socials:

Facebook: https://www.facebook.com/HavasMediaGroup/

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In this special and fascinating panel audience episode, host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group and audience panel co-host, Courtney Cherry, Global Chief of Staff, Havas Media Group talk with citizen consumers Cindy Harper, Barbara Lofts, and Charlie Straadecker about the media that matters to them, the role of media in their daily lives, and just how they feel when advertising shows up.

What makes this episode extra special? Our panel is made up of two guests over the age of seventy and one guest over eighty years old – an audience little heard from in our youth-centric society.

And yet these consumers pack a purchasing punch! In the US alone, the Silent Generation (born 1945 and earlier) and the Baby Boomers (born 1946-1964) own 70% of household wealth.​

​From YouTube to Whatsapp, streaming TV to Wordle, this fantastic conversation sheds light on a 70 plus audience for whom media plays a central role in their daily lives and unpacks how they wish brands showed up to engage them in advertising. 

We know you will enjoy this episode - and expect to be surprised!

🚀 Don’t hesitate to share your ideas for our next audience panel – we’d love to hear them! Drop us a line! [email protected]

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Generative Artificial Intelligence (AI) is set to have huge implications for meaningful media and meaningful media experiences. In this timely episode host Ben Downing sits down with his guests Nate V. Rackiewicz, Chief Data Officer, Reset Digital and Umbar Shakir, Partner, Gate One, digital artist and photographer, to unpack what the buzz about AI really means for media experience and the opportunities for brand building. 

We explore how ChatGPT is the tip of a Generative AI Iceberg, we unpack large language models, image models, AI Art and creation and look at the opportunities and risk. Why the recent advances matter and what this means for marketing leaders and Media Experience.

And we have a special surprise! Is that really Ben speaking? Or co-host AI Ben? :)

Enjoy!

#MeaningfulMedia #AI #HavasProud

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Welcome back to The Meaningful Media Podcast and the start of our second season! We’re really excited to be back! And what a fantastic selection of guests and themes we have lined up for you!  

For this special first episode we took The Meaningful Media Podcast out of the studio and to the iconic L’Olympia venue in Paris, owned by our mother group Vivendi, to record this episode to a live audience. 

In our first ever episode of The Meaningful Media Podcast last year, we discussed the definition of Meaningful Media with Greg James, HMG’s Global Chief Transformation Officer. In a mirror episode, we kick off season two with an episode which delves into why meaningful media matters now more than ever! And what will it look like in 2028!

Expect to be dazzled by special guests – Sandeep Grewal, Managing Director, Global Digital Strategy and Joanna Lawrence EVP, Agency Development, both at Havas Media Group as together we explore the state of play for meaningful media today – and tomorrow! 

Enjoy!  

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Slowing global ad spend forecasts, geopolitical instability, a cost-of-living crisis, the continued impact of climate change and more loom large as brands and agencies plan for 2023 and beyond.

For the final episode of Season 1, The Meaningful Media Podcast brought together a panel of visionary CEOs to share perspectives on the challenges and opportunities facing brand marketers and agencies in the year ahead.

Tom Denford, CEO, ID Comms Group, Peter Mears, Global CEO, Havas Media Group and Chairman of Havas Group’s North America Village and Donna Murphy, Global CEO, Havas Creative & Havas Health & You join host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group to explore brand resiliency, client and agency-side transformation, the future of meaningful brands and much more. A conversation not to be missed!

Enjoy!

Happy Holidays to one and all!

🚀 See you in 2023 for Season 2 of The Meaningful Media Podcast with more perspectives and amazing conversations about meaningful media experiences.

⭐We’d love to hear your thoughts about all things meaningful media. Drop us a line! [email protected].  

Like, share, subscribe and connect with us on our socials!  

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Creating a media ecosystem that is diverse and inclusive makes strategic sense for all stakeholders, nurturing meaningful media experiences to effectively engage people.

Yet there is historic under investment in the industry in Black and Minority-owned businesses. According to a report from Google, in the UK start-up founders do not have equal access to funding. In 2020, less than 0.25% of venture capital funding went to Black-led startups in the UK and only 38 Black founders received venture capital funding in the last 10 years.

In the US, it’s the same picture. Start-ups with at least one Black founder received 1.9% of deal counts and 1.2% of overall venture dollars invested in the U.S. so far this year, report Crunchbase.

“The rising tide lifts all the boats,” says Gerald Appau-Bonsu, founder of Havas Boost, who joins host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group in the studio to share how his lived experience was the genesis for Havas Boost, a new program supporting businesses from under-represented communities. This passionate conversation explores the role of Havas Boost to help provide investment and meaningful support to emerging media start-ups to bring about effective change to the media ecosystem.

Check out creative hub Making Numbers, Transleee’s Social Currency album and Guap magazine cited by Gerald in his conversation with Ben.

ENJOY!

🚀 We’d love to hear your thoughts about all things meaningful media. Drop us a line! [email protected].  

Like, share, subscribe and connect with us on our socials!  

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🛒 The dynamic world of social commerce, the fastest growing area of ecommerce today, is ripe for growth opportunities for brands. Expected to hit US$2 trillion by 2025 (Statista, September, 2022), social commerce is an emerging shopping place where consumers can explore products and complete transactions, all in the social media app.  

📱Ahead of the busiest retail moments of the year - Black Friday, Cyber Monday, and the December holiday season – our host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group takes a deep dive into social commerce with Ross Boardman, Global eCommerce Director, Havas Media Group. 

Will social commerce become the new norm, a hybrid of today’s ‘traditional’ marketplaces, direct-to-consumer websites and social media all wrapped up in one space?  

From exploring how brands can ensure they’re going about social commerce the right way to taking a closer look at evolving trends driving innovation, no marketeer entering this emerging and exciting area of ecommerce wants to miss this insightful conversation! 

Keen to find out more? Dive into social commerce and read Havas Market’s insightful recent White Paper: ‘Social Commerce: The New Frontier for Marketplaces & Social Platforms. 

🚀 We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected]. 

Like, share, subscribe and connect with us on our socials! 

🛒 Facebook: https://www.facebook.com/HavasMediaGroup/ 

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🛒 Twitter: http://www.twitter.com/HavasMediaGroup 

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CALLING ALL BRANDS eager to engage with one of the busiest cohorts on the planet - MOTHERS – this blisteringly good episode is for you!!

What media matters to mothers? How and WHERE should brands show up to engage with this attention-scarce cohort? What media will they pay for? Which media do their Gen Alpha and Gen Z children love? All this and much more in the latest episode of our special series which dives into the media that matters for citizen consumers.

For this episode, we were delighted to welcome co-host Courtney Cherry, Global Chief of Staff, Havas Media Group who joined Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group in a fascinating and animated discussion on meaningful media with our panel – from the temptation of social commerce to the power of audio.

Connect to the conversation now! Enjoy!

🚀 We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected]

Connect with us on our socials!

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Non-Fungible Tokens (NFTs) are at the ‘unfolding edge of digital culture’, shares our special guest Nicolas Roope, co-founder & creative director, PLINFT in this latest episode. 

However, it’s a roller-coaster ride for the NFTs marketplace. After staggering speculative interest in 2021 where sales hit US$25bn, in the 2022 third quarter NFT sales fell sharply to US$3.4bn, down from US$8.4bn the previous quarter and $12.5bn at the market's peak in early 2021, finds blockchain tracker DappRada. 

In parallel to this speculative context, NFTs are ushering in new concepts for media experiences to connect brands to people. Brands today are feeling their way in this emerging, ‘test & learn’ space, dipping their collective toes in the ‘digital waters’ to explore how to leverage tokens to make a meaningful connection. 

Helping to understand the nascent opportunities for brands and to provide some clear definitions – from ‘What are NFTs?’ and ‘What is minting?’ to importantly, ‘What is Web 3?’ host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group talks with Nicolas Roope from PLINFT. Seeking to build a creator-driven NFT community PLINFT most recently used Times Square’s digital billboard as a ‘portal to take the NFT world to the mainstream', using a fractionalized advertising model which allowed individual NFT owners to ‘get their moment’ on the screen. Nicolas is also the co-founder of Poke, Plumen, and the Lovie awards. 

“The smart strategy for brands,” says Nicolas, “is to do something, but not pretend it’s more significant than it actually is or to be too deterministic about what you think the value will be.” 

During the conversation, Nicolas references the Adidas POAP (Proof of Attendance Protocol) activation, you can find details on the POAP here. 

Enjoy this NFT special episode!  

🚀 We’d love to hear your thoughts about NFTs and all things meaningful media. Drop us a line! [email protected].   

Like, share, subscribe and connect with us on our socials!   

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⭐ Twitter: http://www.twitter.com/HavasMediaGroup   

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