The Meaningful Media Podcast

24/7 news cascades into people’s daily lives, pouring onto all the platforms they engage with, from websites to social media, TV to radio. Not only are people struggling to get through the sheer torrent of around-the-clock content, but they are also questioning whether they can TRUST what they listen to, read, and watch. 

Arriving to counterbalance this rising distrust are new media titles. These media are reshaping the news format to inject ‘meaningful’ and win back trust. They are evolving the definition of news; forging new content categories and placing slow very much front and center. They are daring to take the time to dig deep behind the headlines, to engage distrustful populations, and to exemplify media that matters. 

In this dynamic conversation host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and special guest Liz Moseley, Partner and Members’ Editor at UK-based news media Tortoise, and former CMO, Cannes Lions International Festival of Creativity, explore subjects at the heart of slow media, from its role in winning back trust from consumers to emerging business models unlocking new opportunities for brands. 

And for you - our fantastic listeners – Liz has a very special offer for you!! Use Liz50 code to join Tortoise for half price!  

Enjoy! 

⭐ We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected].  

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“We have a choice. Collective action or collective suicide. It is in our hands,” United Nations Secretary-General António Guterres told leaders of 40 nations at the Petersberg Climate Dialogue in July 2022. 

As we come to the end of one of the hottest summers on record - dominated by apocalyptic heat headlines – the need for ‘collective action’ to fight climate change has never seemed more urgent. 

Contributing to this action is the need for agencies and advertisers to effectively tackle the thorny issue of misinformation, disinformation and greenwashing. Practices which collectively feed the amplification of false narratives around climate change among people. 

In this timely conversation between Christine Arena, founder & CEO of social impact production company Generous Films and former Executive Vice President at Edelman and Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, Christine underlines that now is the time for agencies and advertisers to come together to make the commitment to do better – to collectively acknowledge how serious the problem is and rapidly put an action plan in place.  

Calling for brands to enter an era of candour and radical truth-telling, Christine drills the conversation down to one notion: How can brands help people – under the current circumstances – lead a better life? 

Christine is an expert on climate disinformation and greenwashing and her early research investigated the line between true and false corporate sustainability. She authored some of the first books on the subject, including the award-winning ‘The High-Purpose Company’. Christine is also one of Forbes’ ‘43 People Changing Advertising For The Climate’. 

From definitions of ‘astroturfing’ and ‘disinformation’ to strategies for the industry to tackle distorted climate communications, this is an episode you don’t want to miss! 

🚀 Link to the InfluenceMap https://influencemap.org/ cited by Christine. 

🚀 Find out more about Havas’ Meaningful Brands study cited during the conversation: https://www.meaningful-brands. 

⭐ We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected]. 

Connect with us on our socials! 

⭐ Facebook: https://www.facebook.com/HavasMediaGroup/ 

⭐ Instagram: havas_media_group 

⭐ LinkedIn: https://www.linkedin.com/company/havas-media 

⭐ Twitter: http://www.twitter.com/HavasMediaGroup 

Hosted on Acast. See acast.com/privacy for more information.

We end each Meaningful Media podcast episode by asking our guests about the media which matters to them: five quick-fire questions which we call the Meaningful Media Fast Five. For our Summer Special episode, host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, headed out of the studio to ask industry stakeholders their ‘Meaningful Media Fast Five.’ 

Recorded during the Cannes Lions International Festival of Creativity 2022, we hear from adland industry voices about their media faves. While media ranged from Pinterest and Plex to Apple News and Audible, we found that audio and news content constantly bubbled to the surface in many of the responses. 

Fascinated by this, we dug around for some juicy insights as to why audio and news feature so prominently in people’s meaningful media. We’re delighted to share these nuggets with you throughout the episode! Enjoy! 

Big thanks to our contributors:  

• Remy Bigot, Blvck Paris 
• Charles Cantu, Founder, Reset Digital 
• Anne Coghlan, Scope 3 
• Mike Follett, Lumen Research 
• Mandy Fowler, Universal Music Group for Brands 
• Sarah Mansfield, Unilever 
• David Robertson, Universal Music Group for Brands 

Links to reports cited by Ben: 

Digital News Report 2022, Reuters Institute for Journalism 

https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2022 

Entertainment, GWI 

https://www.gwi.com/reports/entertainment 

Listen, like, subscribe, and share! 

Connect with us on our socials! 

⭐ LinkedIn: https://www.linkedin.com/company/havas-media 

⭐ Twitter: http://www.twitter.com/HavasMediaGroup 

⭐ Facebook: https://www.facebook.com/HavasMediaGroup/ 

⭐ Instagram: havas_media_group 

⭐ We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected]. 

Hosted on Acast. See acast.com/privacy for more information.

☀️ Cannes Lions ‘In Real Life’ returned in 2022!! And The Meaningful Media Podcast headed to La Croisette to talk about meaningful media experiences and the media that matters! 

Recorded to a live audience at the gorgeous and sustainable #HavasCafe, this is the third of three special Cannes episodes of The Meaningful Media Podcast. 

From reporting on climate change to fighting disinformation, a key element of the sustainable media ecosystem is promoting high-quality media and journalism. With the ongoing crisis in Ukraine making accurate and timely media a global imperative, journalism is at an inflection point and “democracy dies in darkness” conversations are ever-present.  

Tune in to listen to this exploratory conversation between host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group and special guests Jesse Angelo, President of Global News & Entertainment, Vice Media Group, David Buttle, Global Director, Policy, Platforms & Commercial Marketing, Financial Times and Sasha Vakulina, Business Editor, Euronews as together they examine the challenges of safeguarding ethical journalism in an era of hyperpolarization, and the role advertising plays supporting ethical media. 

Listen, like, subscribe and share! 

#meaningfulmedia #TheMeaningfulMediaPodcast #CannesLions2022 #HavasCafe 

⭐ We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected]. 

Connect with us on our socials! 

⭐ Facebook: https://www.facebook.com/HavasMediaGroup/ 

⭐ Instagram: havas_media_group 

⭐ LinkedIn: https://www.linkedin.com/company/havas-media 

⭐ Twitter: http://www.twitter.com/HavasMediaGroup 

Hosted on Acast. See acast.com/privacy for more information.

☀️ Cannes Lions ‘In Real Life’ returned in 2022!! And The Meaningful Media Podcast headed to La Croisette to talk about meaningful media experiences and the media that matters! 

Recorded to a live audience at the beautiful and sustainable #HavasCafe, this is the second of three special Cannes episodes. 

Tune in to this vibrant and insightful conversation between host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, Olivier Robert-Murphy, Executive Vice President, Universal Music Group for Brands and Jean-François Pathy, Marketing Director, FIFA.  

With 94% of sports fans passionate about music, the union of music and sports makes for a turbo-charged, powerful combination to engage fans. Is this the ultimate meaningful experience for fans? With the live unscripted element critical for both music and sports, where does technology slot in to elevate the live experience for fans? What will hybrid experiences look like - or should look like - in this emerging space? 

Join Ben, Olivier and Jean-François as together they explore the convergence of music, sports & entertainment in today’s – and tomorrow’s – world. 

Listen, like, subscribe, share! 

#meaningfulmedia #TheMeaningfulMediaPodcast #CannesLions2022 #HavasCafe 

⭐ We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected]. 

Connect with us on our socials! 

⭐ Facebook: https://www.facebook.com/HavasMediaGroup/ 

⭐ Instagram: havas_media_group 

⭐ LinkedIn: https://www.linkedin.com/company/havas-media 

⭐ Twitter: http://www.twitter.com/HavasMediaGroup 

Hosted on Acast. See acast.com/privacy for more information.

☀️ Cannes Lions ‘In Real Life’ is back!! And The Meaningful Media Podcast headed to La Croisette to talk about meaningful media experiences and the media that matters! 

This episode is the first of three special Cannes recordings of The Meaningful Media Podcast to a live audience at the beautiful #HavasCafe! 

Tune in to listen to the fantastic conversation between host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and special guests Kahlil Greene, TikTok’s Gen Z historian & Krystle Watler, TikTok’s Head of Creative Agency Partnerships, North America.  

Together they explore the question ‘How can we create a media ecosystem that is vibrant, diverse, and inclusive?’ and delve into the role of brands & agencies to shape positive change, from the economics of the creator economy to supporting community voices.   

Kahlil quotes Maya Angelou during the conversation.  

“Do the best you can, until you know better, then when you know better, do better.” 

Is this the overarching theme of our episode’s thoughtful, fascinating and insightful conversation? 

We leave you to listen and decide! 

#meaningfulmedia #TheMeaningfulMediaPodcast 

⭐ We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected]. 

Connect with us on our socials! 

⭐ Facebook: https://www.facebook.com/HavasMediaGroup/ 

⭐ Instagram: havas_media_group 

⭐ LinkedIn: https://www.linkedin.com/company/havas-media 

⭐ Twitter: http://www.twitter.com/HavasMediaGroup 

Hosted on Acast. See acast.com/privacy for more information.

CALLING ALL BRANDS eager to enter the gaming space – this blisteringly good episode is for you!! 

Is gaming THE most meaningful media today? How should brands turn up? How should brands even think about success in this space? 

All this and much more in our latest episode! 

Join host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group and special guests Alexandra Etzine, Business Director, Havas Entertainment & Alexandre Tan, SVP Brand Partnerships & Advertising, Gameloft as together they explore how brands can engage in gaming, a space valued at US$197bn in 2022, the second biggest entertainment market behind TV, and expected to hit a massive US$268bn in 2025! 

Checking into the pulse of gamers today, the episode also features first-hand testimonials from gamers all over the world as we ask them a range of questions including: ‘What is your ideal gaming moment?’ and ‘How do you feel about brands entering your gaming space?’ Listen to their feedback! 

🚀 During his conversation with Alexandra and Alexandre, Ben mentions an insightful activation from BETC, take a look here: BETC #GenderSwap Women in Games 

🚀 Find out more about the Havas’ Meaningful Brands study cited during the conversation: https://www.meaningful-brands. 

⭐ We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected]. 

Connect with us on our socials! 

⭐ Facebook: https://www.facebook.com/HavasMediaGroup/ 

⭐ Instagram: havas_media_group 

⭐ LinkedIn: https://www.linkedin.com/company/havas-media 

⭐ Twitter: http://www.twitter.com/HavasMediaGroup 

Hosted on Acast. See acast.com/privacy for more information.

The Meaningful Media podcast is the brand new show from Havas Media Group. In each episode host Ben Downing, Global Managing Director for Ethical Media and Strategic Partnerships at Havas Media talks to a range of guests – from brand marketers and agency voices to academics, policy-makers, and consumers - about meaningful media, the media that matters to them and to us. 

Season One promises to be juicy with plenty of lively conversations. Topics on the table include The Attention Economy, Tech-fuelled media experiences, Future of TV, and the rise of social-selling sweet spots for media experiences. 

We’d love to hear your thoughts about meaningful media! Drop us a line! [email protected] 

Reach out on our socials: 

LinkedIn 

https://www.linkedin.com/company/havas-media 

Twitter 

@HavasMediaGroup 

Facebook 

https://www.facebook.com/HavasMediaGroup 

Hosted on Acast. See acast.com/privacy for more information.

What IS a brand’s purpose? Does Meaningful Media matter for their purpose? Do consumers even care? 

Join your host Ben Downing and special guest Lizzie Nolan, Executive Vice President, Managing Director, Strategy & Insights, Havas Media Group, as they tackle purpose, nail down a robust definition, and underline the power behind being a ‘values-driven & driving value brand. 

And don’t miss Lizzie’s Meaningful Media Fast Five! She’s a big fan of Goggle Box, watching The Great Pottery Throwdown with her family and listening to inspirational podcasts while running with her dog Zuki! 

🚀 Find out more about Havas’ Meaningful Brands study cited by Lizzie: https://www.meaningful-brands. 

⭐ We’d love to hear your thoughts about meaningful media. Drop us a line! [email protected]. 

Connect with us on our socials! 

⭐ Facebook: https://www.facebook.com/HavasMediaGroup/ 

⭐ Instagram: havas_media_group 

⭐ LinkedIn: https://www.linkedin.com/company/havas-media 

⭐ Twitter: http://www.twitter.com/HavasMediaGroup 

Hosted on Acast. See acast.com/privacy for more information.

From consumers, agencies and brands, to governments, activist investors and employees ethical behaviour in the ad industry is scrutinized today more than ever before. The risks of inaction are growing…while the premium associated with doing ethics has increased.

At Havas we are proud to be the first agency to offer the Institute for Advertising Ethics’ (IAE) Certified Ethical Advertising Executive (CEAE) course to staff and clients globally at no cost. We are embedding an ethics framework that runs through our organization and instilling a culture of ethics via training and talent engagement.

The IAE is the only independent body addressing the urgent and complex issues of ethical standards and practices across all aspects of advertising communications.

In this episode your host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, and his special guest Andrew Susman, COO, IAE get to the heart of why ethics matter today - more than ever before - and discuss clear, actionable steps industry stakeholders can take to embed ethical behaviour.

And don’t miss Andrew’s Meaningful Media Fast Five! From Mixcloud to doom-scrolling!

Enjoy!

Drop us a line: [email protected] and connect with us on our socials:

Facebook: https://www.facebook.com/HavasMediaGroup/

LinkedIn: https://www.linkedin.com/company/havas-media

Twitter: http://www.twitter.com/HavasMediaGroup

Hosted on Acast. See acast.com/privacy for more information.