<p> Principal-based buying is on the rise, and it's causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?</p>

Principal-based buying is on the rise, and it's causing conflict between agencies and ad tech partners. Plus: What are sell-side agents, and how could they help publishers?

The Media Spend Skim

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

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The Media Spend Skim

The Media Spend Skim

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