Kurt spoke to Dan Hofmeister, Chief Marketing Officer at Jenny Craig. Dan talks about how the COVID-19 pandemic shutdowns changed the way Jenny Craig does business. He also shares about how meeting your target audience’s needs is crucial to any marketing strategy, regardless of industry.

Kurt sits down with Sagar Thaker, Area Vice President of Med Tech at Komodo Health. Sagar talks about how Komodo Health helps healthcare providers improve the quality of care by leveraging the power of data analytics. He also shares advice about change management and reminds teams to focus on the “why” behind changes and initiatives.

Host Kurt Lefever sits down with Kurt Hurley who was most recently the Chief Marketing Officer at American Family Care. Kurt Hurley talks about the importance of utilizing insights to adapt your marketing to reach your target audience and being mindful of the regulations surrounding the healthcare industry. He also discusses communicating your messaging to patients in a way that is meaningful to them.

Kurt talks with Liz Nolan, Senior Vice President, Chief Communications & Marketing Officer at Valley Medical Center. Liz talks about the pandemic’s effects on healthcare access, health guideline communications, and the rise in the use of telehealth platforms. She shares more about how important it is to create and nurture a sense of belonging in her community and how her team is working to that end.

Kurt talks with David Shenberger, Vice President of Marketing and Consulting Services at CAI. David shares more about how his company was able to adapt to the demands they faced during the height of the coronavirus pandemic. He also talks about how his team has handled massive growth and an increased number of in-person events as the pandemic has begun to wane. Finally, David discusses how important it is to keep an open mind and rely on the most current data for decision making.

Kurt talks with Scipione Casari, Senior Marketing Director for Merit Vascular (EMEA) at Merit Medical Systems. Scipione gives insight into how the medical technology industry has changed since 2020 and shares more about what companies are currently doing to meet the needs of patients despite supply chain challenges. He also gives practical advice for up-and-coming entrepreneurs and business professionals.

Kurt talks with Alain Hamdan, Associate Director of Marketing at Foundation Medicine. Alain speaks to how his team is working together to increase access to diagnostic testing and their upcoming product launch. He also shares some insight into how cross-functional teams should work together to achieve company goals. Finally, Alain discusses the many benefits of collaboration between sales and marketing teams.

Kurt sat down with Scott Templemann, Digital Marketing Director at Advarra, to talk about digital marketing and its rapid rise in necessity since 2020. Scott also shares about SEO and creating unique content with SEO in mind.

Kurt spoke with Aron Feingold, Vice President of Investor Relations & Corporate Communications at Geron Corporation. Aron talks about creating messaging to tell your company’s story to multiple different audiences. She also shares her insight into the role that storytelling plays in corporate communications for pre-commercial companies.

Kurt spoke to Mark Yosick, Director of Surgical Marketing at MIMEDX, about the importance of sales and customer insights in marketing. He talks about building awareness of new technologies among their target audience and shares a creative solution he invented to achieve those goals.