Kurt talks to Laurence Smith, a Senior Director in Marketing at Takeda, a pharmaceutical manufacturing company, based in Boston. Laurence explains about marketing in a complicated and regulated industry, and how you need the curiosity and willingness to learn to succeed in this ecosystem.

Kurt speaks with Jelena McMillan, the Associate Vice President for Customer Insights at MiMedx: a wound care and a therapeutic biologics company. Jelena explains how it’s easy to lose sight of the customer when you’re so embedded in your company’s internal processes – but that it’s critical to never lose sight of them in all your work.

Kurt talks with Ellen Donahue-Dalton, Chief Medical Officer of VillageMD. VillageMD is transforming the way healthcare is delivered and Ellen talks in detail about defining the primary care category in a new way. In this episode, Ellen talks about what VillageMD is doing in partnership with Walgreens, how they’re changing healthcare in a retail setting and why value-based care is critical to Village’s model.

Kurt sits down with Jamie Friscino, Director of Product Marketing at Definitive Healthcare. Jamie talks about why now, more than ever, is a great time to be in product marketing, despite ongoing supply chain challenges. He shares how his team is working to help shorten the sales cycle, keep conversations moving, and creating useful collateral to transform the negative market aspects into positives.

Kurt sits down with Glen Handley, Vaccine Marketing Team Lead at Merck. Glen talks about his team’s unique position of creating campaigns for two different audiences about the same product - patients and healthcare providers. He also discusses how looking at things differently and challenging the status quo has paid off well.

Kurt sits down with Todd Unger, Chief Experience Officer and Senior Vice President of Physician Engagement at the American Medical Association. Todd shares some of the innovative ways that he and his team have supported new and existing physicians during the height of the pandemic. From creating a star-studded tribute to celebrate 2020 medical school graduates to forming a recovery plan to help physicians deal with the stress of the pandemic, Todd shares many invaluable insights in this episode. Make sure to give this one a listen!

Kurt sits down with Natalie Adis, MBA, Director of Digital Marketing and Analytics at Marquis Health Consulting Services. Natalie talks about the rapid rise of digital marketing and communication through digital channels in the wake of the pandemic. She also shares advice on making sure your website responsive and up-to-date since it is crucial that your customers and community have a positive experience with your website.

Kurt talks with Ryan Bonnici, Chief Marketing Officer at Gympass. Ryan shares more about how the awareness of employee wellness has grown in recent years and how wellness companies like Gympass can position themselves as a benefit to offer potential employees. He also talks about how the team at Gympass quickly pivoted from in-person to virtual offerings and how they’re continuing on as the pandemic wanes.

Kurt spoke to Jennifer Matta, Vice President of Digital Marketing and Social Strategy at Syneos Health, about how technology is changing the healthcare industry for the better. She talks about how technology has allowed clinicians, patients, researchers, and businesses to connect like never before and the future of digital marketing in the medical space.

Kurt talks with Brian LeCount, Chief Marketing Officer and Vice President of Digital Travel Nursing at Health Carousel. Brian shares how Health Carousel plays an integral part in addressing the growing shortage of nurses within the American healthcare system. He also reminds healthcare marketers that they are ultimately part of a patient’s experience and part of the solution that our healthcare system needs. If you’re looking for a rewarding career and the chance to impact people’s lives, give this episode a listen!