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Welcome to The Medical Marketing Executive Podcast, where we discuss current industry trends, challenges and opportunities with executives, practitioners and influencers to uncover what’s working now.... more
FAQs about The Medical Marketing Executive:How many episodes does The Medical Marketing Executive have?The podcast currently has 170 episodes available.
December 28, 2022"Empowering Healthcare Providers: Leveraging Digital Evolution and Building Positive Teams" with Kelly FitzgeraldKurt interviews Kelly Fitzgerald, Head of Global Digital Experience and Customer Service at CONMED Corporation. Kelly and Kurt discuss empowering healthcare providers while leveraging the latest digital innovations, and the importance of authentic and diverse team-building efforts in fostering productive work environments....more14minPlay
December 28, 2022"Living with Intent: Building Products with Passion" with Bretagne PullensKurt interviews Bretagne Pullens, communications and pharmacy expert and former Director of Marketing at SCA Pharma. Bretagne discusses what it's like to bring a product to life with the help of a passionate team, and the importance of networking and mentorship in building a meaningful career....more19minPlay
December 23, 2022"Marketing in Healthcare: Data Analysis and Personalized Comms" with Zack BarlowKurt interviews Zack Barlow, Director of Marketing Operations and Product Marketing at PharMerica. In his role, Zack oversees branding and content teams, and supports the sales team in their lead generation efforts. Zack and Kurt discuss innovating solutions for complex problems, root cause analysis, and how personalized communication is key....more18minPlay
December 23, 2022"Selling Medical: Using Customer Stories to Bring Products to Life" with Dan TramontozziKurt interviews Dan Tramontozzi, Senior Director of Growth Marketing at Drive Medical. Dan talks about using customer voices to tell and sell the story of a product. He also discusses the challenges of driving acquisitions on new digital platforms....more22minPlay
December 23, 2022"Marketing in Healthcare Ed: Keeping With Digital Trends" with Keith WhitworthKurt interviews Keith Whitworth, Director of Marketing at University of Arkansas for Medical Sciences. Keith tells Kurt about the three areas of focus at UAMS – education, research, and clinical – and discusses his team's latest video production efforts. He also provides insight about learning from others on the job....more17minPlay
December 19, 2022"Audience Connectivity: Brand Messaging in Healthcare Marketing" with Fernando ShupeKurt interviews Fernando Shupe, Senior Product Marketing Manager at Collective Health. Collective Health offers integrated solutions that allow employers to administer benefits plans, manage costs, and take care of their staff. Fernando and Kurt discuss brand messaging, understanding audiences, and the concept of connectivity....more23minPlay
December 16, 2022"Marketing in Healthcare: Pain Points, Priorities and Metrics" with Tiffany TuetkenKurt interviews Tiffany Tuetken, Associate Vice President of Product Marketing at HealthStream. HealthStream offers learning content, applications, and scheduling and operational software to healthcare teams. Tiffany chats with Kurt about identifying customers’ pain points, prioritization in marketing and sales, and the importance of metric tracking....more21minPlay
December 15, 2022"Human-Centric Healthcare Marketing: Branding and Expanding" with Christopher FoustKurt sits down with Christopher Foust, Vice President of Marketing at healthcare group SpecialtyCare. Christopher discusses his role managing the B2B marketing efforts, internal and external branding, and lead generation at SpecialtyCare. He stresses the importance of human-centric brand messaging in marketing....more23minPlay
December 15, 2022"Marketing in Pharma: Brand Messaging and Product Campaigns" with Omar LansariKurt interviews Omar Lansari, Associate Director, US and Global Oncology Marketing at Regeneron. Omar chats with Kurt about marketing pharmaceuticals with careful brand messaging and launching new products. Regeneron is a leading biotechnology company that develops, manufactures and commercializes medicines....more18minPlay
December 14, 2022"Hospital Marketing: Tapping Into Storytelling For Campaign Success" with Matt KoyakKurt interviews Matt Koyak, Director of Marketing at Regional One Health. Regional One Health is a Memphis-based hospital system providing a wide range of services and well known for its trauma care. Matt chats with Kurt about rebranding, the successful Specializing in Tomorrows campaign, and how storytelling is the key element to marketing in the medical field....more21minPlay
FAQs about The Medical Marketing Executive:How many episodes does The Medical Marketing Executive have?The podcast currently has 170 episodes available.