Kurt interviews Erin Powers, Vice President of Global Marketing and Product Strategy at BVI Medical. BVI Medical is a global manufacturer and distributor of surgical devices dedicated to ophthalmology. Erin discusses the importance of engaging with and deeply understanding customers, describing marketing as a "partnership at the end of the day". She also stresses that folks with creative backgrounds can find opportunities to contribute in the medical sphere, degree or no degree.

Kurt sits down with Meera Gopalakrishnan, Chief Marketing and Commercial Officer, Ultrasound, at GE Healthcare. Meera discusses how she articulates value to customers, and shares insights about innovation and maximizing the potential of not-so-obvious opportunities.

Kurt interviews Lynn Robbins, Vice President of Marketing at Traditions Health. Traditions Health is a hospice and home health care provider with locations across 18 states. Lynn discusses the current growth Traditions is seeing, and the importance of handling every step of expansion with proper grace and respect.

Kurt interviews Katie Jeschke, Associate Director of Safety Assessment Marketing at Charles River Laboratories. Katie speaks about the ins and outs of her role, in which she develops marketing strategies to connect with scientists at various levels, and communicates how CRL can help them efficiently develop and manufacture drugs and therapeutics.

Kurt speaks to Dr. Suzanne Minton, the Director of Content Strategy at Certara, who supports more than 2,000 clients across the pharmaceutical industry.

Kurt talks to Patrick O’Connell, the Vice President of Marketing and Communications and SHINE Technologies. Patrick explains about the importance of storytelling in his work as trying to spread the message of a start-up business and make his messaging resonate.

Kurt speaks to Mike Baldzicki, the Chief Brand Officer at AscellaHealth, on why he sees the consumer – or in his case, the patient – journey absolutely critical to understand before putting any work to the marketing plan.

Kurt sits down with Misty Kleman, Product Marketing Director at McKesson. Misty talks about how – and why – to make marketing personal, and not just in medical marketing. She also discusses the importance of being agile and adaptable in today’s marketing environment.

Kurt speaks to Lauren Donahoo, the Marketing Director at Professional Physical Therapy, where she explains the importance of daily flexibility in the field of marketing.

Kurt talks to Liam Burns, Vice President of Marketing at CONMED Corporation, where he discusses the importance of diversity in larger marketing teams to better fulfill the customer’s needs.