Kurt interviews Todd McMurtrey, Director of Marketing Technology at Healthgrades. The two discuss choice and access in healthcare, and the role technology plays in health data management.

Kurt interviews Matt O'Rourke, Director of Marketing Strategy at Walgreens. The two discuss breaking through the noise and delivering customer-centric marketing that's focused on personal health.

Kurt interviews Melissa Fors Shackelford, Vice President of Marketing at Hazelden Betty Ford Foundation, the nation's largest non-profit substance abuse center. Melissa tells Kurt about doing more with less when you're marketing on a budget, leveraging analytics in your marketing strategy, and the important mission of Hazelden Betty Ford.

Kurt interviews Elizabeth Smith, Senior Director of Product Marketing at HydraFacial. Elizabeth discusses the importance of understanding the competitor landscape in your industry, personalizing products based upon data and feedback, and how HydraFacial equips estheticians with innovative tools.

Kurt sits down with Tony Wise, Associate Vice President of PR and Marketing Communications at YMCA of Greater Indianapolis. The two discuss the importance of accessible health and wellness programs, and how storytelling and human-centric messaging play into Tony's communication strategies.

Kurt interviews Linda Torkelson, Senior Director of Marketing and Communications at Copa Health, a private non-profit corporation dedicated to mental and behavioral healthcare. Linda and Kurt chat about tapping into emotions through marketing, the pandemic's effects on mental health worldwide, and Copa's recent rebranding efforts.

Kurt interviews Sean Kennedy, Senior Director of Marketing at Ultradent Products, a leading developer of high-tech dental materials, devices, and instruments worldwide. Sean and Kurt discuss centering brand messaging around value and quality, and the unique complexities of marketing within the medical industry.

Kurt interviews Tom Livingston, Director of Field Marketing and Learning and Development at Hologic, a medical technology company focused on women's health. Tom discusses the importance of concise, patient-centric messaging, and tells Kurt about Hologic's new hire and leadership training programs.

Kurt interviews Elizabeth Smith, Senior Director of Product Marketing at HydraFacial. Elizabeth discusses the importance of understanding the competitor landscape in your industry, personalizing products based upon data and feedback, and how HydraFacial equips estheticians with innovative tools.

Kurt interviews Franklin Parrish, Senior Director of Brand, Marketing, and Creative Services at healthcare company Kaiser Permanente. Franklin discusses the productive and supportive work culture he has fostered within his marketing team, and the challenges of marketing attribution.