On this episode of Medical Marketing Executive, Kurt interviews Amanda Todorovich, Executive Director of Content Marketing at Cleveland Clinic. Todorovich shares her journey of growing her team from three to over 80 people responsible for all patient-facing digital content. They discuss Cleveland Clinic's global health system and their mission of creating content that is useful and relevant to people all over the world.

On this episode of Medical Marketing Executive, Lucas McCanna, Head of Digital Marketing at Bluesight, shares his experimental marketing methods, including building a virtual hospital and hiring celebrities. He also discusses the challenges of marketing in the healthcare industry, including doing more with less resources.

On this episode of Medical Marketing Executive, Dorra Draoui, Director of Global Marketing at Endologix, shares her experience in marketing and engineering and how it has helped her in her current role. She also discusses the impact of COVID-19 on planning and the importance of flexibility in strategies.

On this episode of Medical Marketing Executive, Kurt interviews Al Larsen, VP of Marketing and Communications at Community Health Network. They discuss the importance of targeting women as the main decision-makers in healthcare and creating better access and convenience for patients. Al shares his proudest accomplishment of navigating his team through the pandemic and transitioning to remote work.

In this episode of Medical Marketing Executive, Sandy Prietto, Senior Director and Head of Marketing at Endologix, discusses her role in managing the corporate brand and launching a new therapy later this year. She explains the importance of simplifying complex concepts and making them understandable for vascular surgeons, Endologix's target audience. Sandy also shares her early career experience working with surgeons and the importance of establishing relationships with key opinion leaders to better serve the target audience.

On this episode of Medical Marketing Executive, Kurt interviews Yoni Solomon, Vice President of Product Marketing at Gympass. Yoni explains the interdisciplinary function of product marketing and how it helps bridge the gap between product development, marketing, and sales teams. He also discusses the benefits of Gympass, the world's largest corporate wellbeing platform, and its target audiences.

On this episode of Medical Marketing Executive, Kurt interviews Blair Primis, Vice President of Marketing, Communications, Creative, and Events at SCA Health. Blair discusses the challenges of increasing consumerism in healthcare and empowering patients to ask better questions. He also talks about the benefits of marketing healthcare as a product and shares his approach to maximizing team performance.

On this episode of Medical Marketing Executive, Kurt interviews Rosanna Oh, Associate Director of Portfolio Marketing at IQVIA. Rosanna shares her journey from being an editor to a marketer in the healthcare space, and discusses her passion for persona-driven marketing. She also talks about the challenges of marketing to sales ops teams and compliance officers, and the importance of building relationships with stakeholders.

Join Kurt and Gene Warren, Director of Marketing at Conway Medical Center, as they explore the world of healthcare marketing and the importance of collaboration between clinical and marketing teams. They discuss the value of breaking down walls and silos, and the role of communication and customer service in achieving organizational goals. Warren also emphasizes the importance of being flexible and creative in meeting people's needs.

On this episode of Medical Marketing Executive, Riham El-Lakany, the SVP, Chief Marketing and Communications Officer at BJC HealthCare, shares her journey from financial services to healthcare. She emphasizes the importance of finding one's passion and staying adaptable in building a successful career. El-Lakany also discusses BJC HealthCare's promise of extraordinary care and their biggest opportunity to humanize the healthcare experience through simplification and demystification.