On this episode of Medical Marketing Executive, Bryan Reynolds, VP of Marketing and Public Relations at Episcopal Retirement Services, shares his career path and how his organization engages with their target audience in senior care. He also discusses their podcast initiative during the pandemic, which allowed them to connect with their residents and tell their stories. Join Abby and Brian as they explore the world of senior care marketing and the importance of storytelling in differentiating their communities from competitors.

On this episode of Medical Marketing Executive, Michelle Segovia, VP of Marketing at Symetria Recovery, shares her expertise on marketing addiction treatment. She discusses the challenges of navigating regulations and understanding patient motivations. Michelle emphasizes the importance of language and sensitivity in healthcare marketing to avoid perpetuating stigma and connect with patients on their journey towards recovery.

On this episode of Medical Marketing Executive, Nicole Dahl shares her inspiring journey from young publisher to Vice President of Marketing at CARE Counseling. She discusses the challenges faced by the mental healthcare industry and the importance of building a community to support the community. Dahl also emphasizes the power of marketing in bringing awareness to mental healthcare.

On this episode of Medical Marketing Executive, Abby interviews Ben Trombold, VP for Sales and Marketing at Velentium. Trombold shares his interesting career path and how Velentium builds trust with their audience by providing guidance and engineering services to startups and Fortune 500 companies.

On this episode of Medical Marketing Executive, Nicole Hess, Senior Vice President of Marketing at Atlas Health, shares her career journey and the challenges of marketing healthcare. She discusses how Atlas Health's tech solution helps patients afford necessary care and can save lives. Hess emphasizes the importance of health equity initiatives and the need for education and awareness in the healthcare industry to address financial toxicity for patients with chronic conditions.

On this episode of Medical Marketing Executive, Jason Cowdrey, VP of Marketing and Creative at PeopleOne Health, shares his extensive career path in marketing and branding, and how their direct primary care model reduces overall healthcare spend. He emphasizes the importance of simplifying healthcare and establishing trust with clients and patients, and how PeopleOne Health uses testimonials to gain customer satisfaction.

Join us on this episode as we explore the challenges of reaching families in the senior living industry. Perry Slater, Director of Sales Marketing at Sodalis Senior Living, shares his insights on the importance of providing families with accurate information and involving seniors in the decision-making process. He also discusses the role of marketing in building trust and creating a positive environment for seniors, and speaks about how they engage with their target audience through referral agencies, community partnerships, and outreach.

On this episode of Medical Marketing Executive, Brenda Spivack, VP of Brand Marketing at AppliedVR, shares her unconventional career path and discusses the development of their innovative product, RelieVRx, which disrupts the signal of the brain and body to change the neuro pathways of the brain, helping people with chronic lower back pain. She also talks about their strategic approach to building trust and engagement with their audience.

On this episode of Medical Marketing Executive, Victoria McMullen, VP of Global Marketing at Certara, shares her insights on the pharmaceutical industry. McMullen discusses the challenges of maintaining brand identity while expanding the company's offerings, and the importance of recognition for marketing campaigns and events. She also advises those looking to enter the industry to focus on networking and making personal connections through tools like LinkedIn and industry events.

On this episode of Medical Marketing Executive, Kurt interviews Jessica McCarthy, Chief Marketing Officer at Care New England. They discuss the importance of preventative medicine and the challenges of medical marketing during the COVID-19 pandemic. Jessica shares her biggest win, which is building successful marketing teams.