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The Member Engagement Show
The Member Engagement Show episodes
- Videos Tips for Associations with VideoRequest's Terry Nawrot
Our guest on this episode of The Member Engagement Show is Terry Nawrot, co-founder and CEO of VideoRequest, a video creation, editing, and sharing platform. Terry talks about the many ways associations can use video and make video creation do-able. Topics covered include:
- What's changed in terms of how people prefer to consume video content?
- Who should "own" and be making video content in organizations?
- Leveraging existing association content for video.
- The value of getting information from human beings.
- Video as a strategy, not a one-off project.
- Video is a relationship, not a marketing, tool.
- The many ways associations can use video.
- Producing video using the resources you have available to you.
- The amazing things today's video tools can do.
- Myths and misconceptions about video.
- How to measure the performance of your videos.
- Does one video channel work any better for associations than another?
Learn how you can make video easy for your association:
Record, collect, and polish videos from staff or members and share them directly in your community or emails with Higher Logic Thrive Video, powered by VideoRequest.
28 min - The Forces Shaping Associations with Erin Fuller
Our guest on this episode of The Member Engagement Show is Erin Fuller, Global Head of Association Solutions for MCI Group in Geneva, Switzerland and Chief Strategy Officer for MCI USA. As we head into 2026, Erin discusses learnings from the MCI Association Engagement Index, tipping us off to the forces shaping associations in the year ahead. Topics include:
- The generational changes in association membership
- Global trends for associations
- Customized educational pathways
- The sub cohort of Gen Z called Gen Q
- Association-specific uses of AI more organizations can embrace
- Changes to events, continuing education, and credentialing
- How successful associations think about non-dues revenue
- How associations can expand into global markets
- Why associations should move from membership as a status to membership as a service
Helpful Links
MCI Association Engagement Index (Updated Data & 10-Year Retrospective Coming Soon!)
Higher Logic Association Member Experience Report
58 min - Successful Events with Hillary Chambers
Our guest on this episode of The Member Engagement Show is Hillary Chambers, Manager of Global Meetings and Events for the Higher Education Users Group (HEUG), a leading global user community in higher education built on Higher Logic’s online community software. Hillary also leads planning and promotion for Higher Logic’s annual Super Forum conference. We talk about how to maximize engagement at every stage of the event lifecycle and how to apply some community strategies to successful event planning. Topics include:
- Have events fully bounced back post-Covid?
- Event timelines and planning for an event.
- Learning from attendee feedback.
- Distinguishing between a blip and a real trend in sentiment.
- Handling the awareness and communication process.
- Getting event ideas by listening to the community.
- Using community to find and foster speakers.
- Using video to communicate event information.
- The pain points faced in today’s event planning.
- The balance: making a live event a can’t-miss while not excluding virtual attendees.
Helpful Links
Christin Berry podcast episode on data
Super Forum 2026
37 min - From Vibes to Value: Communities That Drive Growth with Georgina Donahue
Our guest on this episode of The Member Engagement Show is Georgina Donahue, Higher Logic’s Director of Community Innovation and AI Strategy. With over 10 years in community leadership (having started out as a community manager) Georgina shares her wealth of expertise in community leadership, and user-focused community advocacy. Topics covered include:
- How community is the engine that drives alignment between organizations and members.
- Tips for growing online communities, based on Georgina's experience taking a community she managed from 0 to 50,000 members.
- Key metrics for measuring the success of a community.
- How to get leadership buy-in for community
- Busy vs. meaningful engagement.
- Engagement myths…busted!
- Tips to drive the member journey, from onboarding to advocacy
- Selling the importance of community internally.
- Community and member engagement trends for the year ahead.
- A sneak peek from Kelly at some insights from the upcoming Member Engagement Report.
Helpful Links
Peggy Hoffman episode on community volunteering
Community Manager Toolkit
1 hr 9 min - 2025 Association Community Benchmarks, Trends, and Tips
Today’s episode of The Member Engagement Show is a special presentation of a recent webinar covering the release of Higher Logic’s 2025 Association Community Benchmark Report: “From Data to Action.” Kelly and her guests Eileen Quinn and John Micah Yates, strategic advisors on the Higher Logic customer success team, walk through the results of the study and offer strategies to increase member participation and engagement. Topics include:
- Highlights from the report
- Strategies for increasing engagement in your online community
- Average community size, logins, and discussions
- The most common types of engagements
- What kinds of engagements are lagging
- Community digest open rates
- How many users make use of resource libraries
- If AI is pulling people away from online communities
- Login trends based on months of the year
- The inverse trend between size and participation
- The relationship between community age and engagement
- How automation rules impact engagement
- How gamification impacts engagement
- How volunteering, mentoring, and job boards impact engagement
- Tactics for growing communities
- Ways to increase discussion and contribution activity
- How much, if any, of your content should be gated
- Tips for avoiding over-emailing
Some Helpful Links:
Webinar Recording
2025 Association Community Benchmark Report
Podcast episode with Christin Berry of ASAE
Podcast episode with Karen Saverino of Smithbucklin
51 min - Cybersecurity for Associations with 501CISO's Brian Scott
Our guest this episode of The Member Engagement Show is Brian Scott, President and CISO of 501CISO, who talks about the increasing prevalence of cybercrime targeting nonprofits and associations. We discuss the industrialization of cybercrime, the unique vulnerabilities of smaller organizations, and the importance of cybersecurity education and training. Topics covered include:
- Why cybercrime is worse than it’s ever been.
- The global industrialization of cybercrime.
- How AI is helping cybercriminals be more effective.
- Why nonprofits and associations are becoming a bigger target.
- Are Managed Service Providers (MSPs) always reliable protection?
- Tips for hiring and using MSPs.
- The impact of being the target of cybercrime.
- Key things associations should do to protect their security and data.
- The '501 CISO Big Six' essential protections to implement.
- Why cybersecurity is not just an “IT problem.”
Some Helpful Links:
Episode on AI use and data privacy with guest Amanda DeLuke.
Explore more resources from Brian Scott & 501CISO: cleartoneconsulting.com/publications/
45 min - From Numbers to Knowledge: Turning Data into Better Decisions with ASAE's Christin Berry
Our guest on this episode of The Member Engagement Show is Christin Berry CAE, VP Business Analytics and Data services at ASAE. Christin recently presented a session at ASAE’s annual conference on how to use data to gain meaningful insights that can help you ask better questions and make better decisions. This tied in nicely to Higher Logic’s own recently released 2025 Association Community Benchmark Report, so we thought this was the perfect time to help associations more effectively collect and leverage data. Topics covered include:
- The ways data can be most helpful to associations.
- Gaps in the way we approach data.
- Getting beyond just numbers to help foster faster decision-making.
- Using different formats to get information out to constituents.
- How offering fast answers can lead to broader content discovery.
- Organizing information infrastructures to facilitate fast answers.
- Data setup for internal use.
- Data mining to combat low survey response rates.
- Why data, in isolation, isn’t enough for good decision-making.
- The importance of knowing why you’re gathering data.
- Why it’s okay if your data just helps you ask better questions.
- Why watching the pattern can be more powerful than watching the numbers.
- The need for curious people.
- How to not get overwhelmed with data.
- Building automations off your data.
Some Helpful Links
ASAE
Higher Logic's 2025 Association Community Benchmark Report
45 min - AI and Copyright Law: Considerations for Associations with Dorothy Deng
On this timely and informative episode of The Member Engagement Show, Dorothy Deng, Partner at Whiteford, Taylor & Preston discusses AI and copyright law, especially as it relates to association management. There are many legal considerations for associations using AI and this is an excellent primer on the copyright fundamentals to stay safe and within the law. Topics covered include:
- Fundamental copyright considerations and how they that relate to AI use.
- The embedded principles of copyright law - human authorship and fair use.
- Does writing AI prompts afford you ownership of the AI output?
- Why you’re on (a little) safer ground if your prompt includes pre-existing human created copyrighted material.
- Why those “This material was AI generated” labels might prevent you from having a copyright claim.
- Does the percentage of human vs. AI involvement in a work matter to the copyright office?
- How to protect yourself from unwittingly infringing on other people’s copyrights.
- How associations should keep copyright in mind when using AI.
- The licensing opportunities for associations as LLMs seek higher quality data.
Some Helpful Links:
The U.S. Copyright Office’s Report on AI
47 min - Economic Uncertainty and Revenue Opportunities with Bekah Weidner
On this episode of Higher Logic’s “Member Engagement Show,” Higher Logic Strategic Advisor Bekah Weidner talks about ways to bring in non-dues revenue (NDR) in uncertain economic times or times of economic change. Looking for ways to boost revenue at your organization? Topics covered include:
- The importance of having diverse sources of revenue.
- Sponsorship and advertising strategies and tactics.
- Non-dues revenue from newsletters, emails, events, job boards and more.
- The right way to use your community to benefit sponsors, partners, and the association.
- Exploring all of your association content assets as sponsorship opportunities.
- The importance of keeping sponsorships aligned with your association’s tone and mission and protecting the integrity of the content assets.
Helpful Links:
For more revenue generation ideas...
- Join us on September 10, 2025 for our free webinar: From Engagement to Non-Dues Revenue: Monetizing Your Online Community
- Check out our Non-Dues Revenue Success Kit
33 min - 45 Ideas in 45 Minutes with Bettina Fowler
In this episode of The Member Engagement Show, we talk with Bettina Fowler, Senior VP of Customer Success at Higher Logic to get the very best of her popular session at Higher Logic's annual Super Forum conference, “45 Ideas in 45 Minutes.” Bettina has been involved in customer success at Higher Logic for 11 years and has tons of great insights from working with customers on implementation, member engagement, and marketing strategies. Kelly chats with her about quick and easy ways to level up the way in which associations and nonprofits serve their communities. Topics covered include:
- Top things to check regularly and make sure you didn’t miss in your platform setup.
- Tools and strategies associations can easily use to improve member engagement.
- The features in your platform that you might not even know about or might be underutilized.
- Are you maximizing AI functionalities in your community management?
- All the reasons not to fear upgrades to your platform.
Helpful Links:
Higher Logic customers can access the full Super Forum session recording in the Higher Logic User Group (HUG).
34 min
About The Member Engagement Show
From the publisher's feed
The Member Engagement show is the podcast for anyone tasked with boosting retention, gaining new members, and deepening member engagement for associations and organizations. Guests share expert advice…
on the many facets of building and providing ongoing value to association members. You’ll come away from each episode with strategies proven to transform your organization.