The MemberScore Podcast

Andréa and Travis discuss:

• Getting started with social media for membership sites
• A framework for how to manage your social media content
• Converting social media effort into people actually joining your community
• And more!

Get Andréa's free 7-day video training series featuring simple steps to achieve visibility, growth, and engagement on social media: https://onlinedrea.com/free/

Find Andréa on your favorite social network:

• https://instagram.com/onlinedrea
• https://facebook.com/onlinedrea
• https://twitter.com/onlinedrea

In this episode we discuss making sure you take the time to work ON your business, not just IN your business. There's always more busy work to do; are you reserving time to tackle the bigger picture parts of your business and do things that have a long term impact? What are your business and personal goals, and are you working steadily toward them?

In this episode we discuss several reasons members might cancel their membership, why those are (usually) your responsibility as the membership site owner, and what to do about it.

Resources mentioned:

• We discussed "power users" in a previous episode: https://memberscore.io/podcast/001/
• The book Hooked by Nir Eyal

The four strategies we discuss today to reduce churn:

1. Marketing and selling to the right members in the first place
2. Predicting who will churn, and reaching out to re-engage before they leave
3. Improve the product and overall member experience
4. Increase the appeal of long-term subscriptions – and actually pitch them (at the right time

You need to have some content available for free, but figuring out what (and what kind) can be challenging. In this episode we cover two approaches:
1) Share the "what" and "why", but save the "how" for inside the membership
2) Share a high-quality sample of members-only content, and even skip the necessity of a free trial

Schedule your free 15 minute call with us at http://memberscore.io/podcast or email [email protected], and we'll help you figure out your free vs. paid strategy.

We're brand new, so we'd really appreciate an iTunes review. Send as an email after you've left one, and we'll send you a copy of our book for free!

Grab our lead magnet – our guide to maximizing your membership site revenue with the members you already have: https://memberup.co/guide.

The Membership Guys "Membership Blueprint": https://www.themembershipguys.com/download-membership-blueprint/

Schedule your free 15 minute call with us at http://memberscore.io/podcast or email [email protected], and we'll help you improve your lead magnet.

We're brand new, so we'd really appreciate an iTunes review. Send as an email after you've left one, and we'll send you a copy of our book for free!

In this episode we discuss what should be the foundation of your membership site marketing strategy: narrow and deep (niche) marketing.

Schedule your free 15 minute call with us at http://memberscore.io/podcast or email [email protected], and we'll help you figure out your niche marketing strategy.

We're brand new, so we'd really appreciate an iTunes review. Send as an email after you've left one, and we'll send you a copy of our book for free!