The MemberScore Podcast

This is the fifth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 17 will teach you how create systems for content planning and creation without going crazy.

Creating a large volume of content on a regular basis is one of the biggest causes of headaches for a membership site owner. This episode covers how to plan, batch, and product content that will help you retain your sanity. Happy listening! 

This is the fourth episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories, and in episode 16 we emphasize the importance of automating your engagement tracking and how to take action based on engagement intel you find.

Resources mentioned in the show::

• MemberScore.io

This is the third episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 15 will teach you how to automate your onboarding process. 

System 2: lead nurturing

This is the second episode in a series on how to create systems and automations that will help your membership site more efficiently and effectively. We've broken everything it takes to run your site into 8 categories and episode 14 will teach you how to streamline your lead nurturing.

Resources mentioned in the show:

• https://memberscore.io/podcast/008/ – How to create an email nurture sequences

System 1: Lead generation

First off, go back and listen to episodes 9-12 to learn about our top 21 marketing channels for membership site. In this episode we teach you how to:

• Create a customer avatar or ICP (ideal customer profile)
• Master the voice of your customer and use that language for marketing materials
• Determine what aspects of your membership you should be promoting the most
• Identify the 2-4 most viable marketing channels for your membership
• Automate and systematize your marketing

Resources mentioned in the show:

• https://postpromoterpro.com/ – social media scheduling for WordPress
• https://coschedule.com/ – schedule all your marketing efforts
• https://meetedgar.com/ - social media scheduling
• https://buffer.com - social media scheduling
• https://memberscore.io/podcast/007/ – Interview with Andréa Jones on social media for membership sites

With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the final podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down these 6 final channels:

1. Affiliate Programs
2. In person events or meet-ups
3. Speaking engagements
4. Community building
5. Becoming a leader in existing communities
6. Reddit and Quora

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the third podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down these 5 channels:

1. Your own podcast
2. Being a guest on someone else's podcast
3. Cross promotions
4. Webinars
5. Direct Sales

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the second podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down 5 more channels:

1. Industry conferences and trade shows
2. PR
3. Organic Influencer Marketing
4. Paid Influencer Marketing
5. Guest Blogging

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

Here are the resources mentioned in the show:

1. https://www.themembershipguys.com/
2. https://www.membersiteacademy.com/
3. https://www.themembershipguys.com/podcast/
4. https://www.themembershipguys.com/category/behind-the-membership/

With a new year just around the corner, this is a great time to think about how you're going to market your membership most efficiently and effectively in 2019.

This is the first podcast in a 4 part series where we discuss the top 21 marketing channels for membership sites. In this episode we break down our first 5 channels:

1. Organic Search Traffic
2. The Big 6 Social Channels
3. Content Marketing
4. Referrals
5. Paid Advertising

Your goal should be to find the best 2-4 channels for your membership by running very simple tests, and then create automated processes with the most effective channels, so you can be as hands off as you want to be with your marketing efforts. The key is finding channels where you can acquire new paying members at a rate that is less than what the member spends with you over the lifetime of their membership (cLTV), and doubling down on those channels.

Here are the resources mentioned in the show:

1. https://blog.bufferapp.com/how-to-use-pinterest
2. https://blog.bufferapp.com/facebook-ads-guide
3. https://meetedgar.com/
4. https://coschedule.com/
5. https://buffer.com
6. https://postpromoterpro.com/
7. https://onlinedrea.com/free/

Once someone takes your lead magnet and joins your email list, what next?

You need an automated follow up sequence!

• 5 – 7 emails in the sequence
• Identify the top 5 – 7 features/benefits of your membership. What do members get the most out of?
• These are the topics for each of your emails in the sequence
• Focus on how these features help your members – explain each one as a benefit
• Include social proof to back up the claims you're making (testimonials, statistics, etc.)
• Include a call to action in each email. Move prospect closer to the sale by asking for action.
  • Baby steps – CTA should be for what they're ready to do. Don't try to close the sale in the first email!