The Membership Mastery

Over the next 15 episodes you will have everything you need to launch your membership. I am going to cover it all, leaving no stone unturned.

There is a workbook that goes along side this series as well which you can get here: https://www.themembershipmastery.com/15stepsworkbook

Remember if you share this series with 3 other people you can get my pricing calculator for FREE! When you download the workbook you’ll get an email with the instructions on how to do that.

15 episodes, everything you need….. this first episode starts with why people actually start a membership and I also share the hidden benefit that you might not know yet about a HUGE benefit you will get when you start yours!

Ever thought about a membership? Maybe somebody has said you have to do a higher priced or higher ticket membership?  

Laurel Portie is here to explain how she used a lower priced membership to grow her business and her life & have a great life built around her business.   If you have been thinking about memberships and want a really good example of how using a lower priced membership can explode your business growth.   

We cover:   

• Why you cap your membership numbers & why you chose to do the lower priced membership model?  
• How your background in TV advertising gives you the upper hand for marketing?  
• How to make content people actually want?  
• How using a small $ you can get people to consume your content?  
• Why did you create the lower priced members?  
• People buy other higher ticket items and then use your content after this?  
• What do you have inside your lower priced membership?  How can somebody replicate this method?   
• Laurel Portie gave so much information & value on ads, how to use a membership to grow your brand and give massive value to your clients.

Todd Brown has been helping people get more customers for years, like over 20 years experience… I thought he would be great to get onto the podcast to show people how to get more customers.

Todd went deep on what it takes to get attention and then turn that into sales online, something I think you will all want to know.

We broke down the difference between marketing and selling….

How to start with the big idea that is compelling then what you do from here & break this down - this was one of my favourite parts of the podcast!

To get in touch with Todd visit learnfromtodd.com

You have probably heard before oh you need a sales funnel? You might have even nodded along like oh yeh I know…. While in the back of your mind thinking ‘What the hell is a sales funnel??’

Don’t worry! There was a stage in everybody’s digital life where they also didn’t know what a sales funnel once, I think a lot of guru’s have to be held accountable for making these sound like some mythical Harry Potter style beast too…. They really aren’t.

All they are are the stages your customer is at & then the content or action you need to perform at that stage…..

I’ve done this podcast episode to keep them super simple so you never have to worry again!

Download the flowchart here

I’m sure you have this question, how do you be authentic? How do you build authority? While still feeling like you! It’s a question my audience is always asking me, I reached out to Dana Malstaff from Boss-Mom to get the answers.

Dana is one of my favourite people, I heard her on the Amy Porterfield podcast talking about what she does to grow her Facebook group and was blown away by how good she was.

Boy, I was in for a shock at everything else this lady can do! This episode is one that I loved recording, Dana gave so much value on so many topics that I know you want to know from how do you be authentic and create authority? To growing a Facebook group, her group has 50,000 members in it! To running a successful membership.

I’m going to go out on a lim here and say I think every membership site owner no matter what stage you are at should listen to this podcast.

If you want to connect with Dana then: 

Boss Mom 

Nurture to convert 

In this episode I speak with Jenny, who has a super duper successful membership where she helps Etsy store owners get more sales and really scale their business. Here’s a fun fact, she’s so successful at it that her member’s have to leave her membership because they get too many orders and cannot cope! How cool is that?

This hot seat session we speak about the things she can do to serve those members in scaling their businesses and a few other things!

A good business is built on solid foundations, foundations that allow you to scale the business and be able to move to the next stage with confidence. That’s what this episode is all about, I have a master at helping people build their businesses the right way Angela Henderson who will share her 7 profit pillars.

You can work through these in your business to see what your business has and what you need to work on.

The 7 profit pillars are:

1 Perfect profit profile - validate product, clear messaging

2 Conversion website

3 Money maker map

4 Turbo powered email list

5 Simplified sales funnel

6 How bring on your team

7 Understand your productivity and profitability

If you want to find out more about Angela Henderson you can check her out:

Angela's Website

This episode is all about content and how much you need to launch your membership. I decided to do this episode as I came across a post in a Facebook group where somebody was asking this very question and thought that it would be a great addition to the podcast line up.

I cover:

Reason why people leave

How much do you need to launch

Where your members are on the journey

What they need to get to basecamp 1

How do you get them there

I usually always ask the question ‘If you only got paid for results what would you be doing’ this interview was the first where Tom actually does get paid on his results, he charges his clients for sales!

In this episode we cover all things YouTube and how is can be effective for your business.

Topics we cover:

Why he only gets paid on results

What people misunderstand about YouTube

What makes a really good video

What the process for creating YouTube ads is

What niche they work best in

Where to send traffic

What to do to get a result in your ads

Tom's Website

Amy has a huge passion 900 million people who life their life without focus, she wants to create some resources for people to learn from and build upon her amazing amount of podcasts she’s recorded.

We spoke about:

How to speak with your members to make it focused on your members

Going into why people share what they are getting from your content

How to find the language in which your audience are using