Zombie ideas refer to persistent beliefs, theories, or ideologies that have been debunked or discredited by evidence but continue to circulate and influence public discourse. Despite being scientifically or logically disproven, zombie ideas often persist due to various factors such as confirmation bias, ideological adherence, or vested interests.

Some ideas refuse to die, even when proven wrong. Beware of zombie ideas lurking in your mind. 🧟‍♂️💭 #ZombieIdeas

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Victim blame occurs when individuals or society attribute responsibility or fault to the victim of a harmful or unjust event, rather than holding the perpetrator accountable. This mental model reflects societal attitudes, prejudices, and misconceptions about victims' behavior, choices, or circumstances.

Blaming the victim only perpetuates the problem. Challenge this harmful mindset. 🛑🚫 #VictimBlame #MentalModels #Empathy #Psychology #SocialJustice #CriticalThinking

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Trust is a fundamental aspect of human interaction characterized by confidence, reliability, and integrity. It forms the basis of healthy relationships, cooperation, and societal stability. Trust allows individuals to rely on others' actions, promises, and judgments, fostering collaboration, empathy, and mutual respect.

Trust is the foundation of all meaningful relationships. Build it, nurture it, and never take it for granted. 🤝💙 #Trust

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The Streisand Effect refers to the unintended consequence of attempting to suppress or censor information, leading to increased publicity, attention, or dissemination of the information. This phenomenon occurs when efforts to conceal or remove content draw more attention to it than would have occurred naturally.

Trying to hide something? You might just make it

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This mental model distinguishes between two types of norms that govern human behavior: social norms and market norms. Social norms are based on social relationships, reciprocity, and a sense of community, while market norms are driven by economic transactions, contracts, and monetary incentives. Understanding the differences between these norms is crucial for designing effective incentives and fostering cooperation.

Understanding the difference between social and market

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Secrets represent hidden or undisclosed information, knowledge, or strategies that provide individuals or organizations with a competitive advantage or unique insights. They can range from proprietary technology and trade secrets to personal experiences and perspectives.

Secrets can be powerful, but they can also destroy trust.

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This mental model refers to achieving success or outperforming expectations despite having limited resources or facing formidable challenges. It involves leveraging one's strengths, creativity, and strategic thinking to compete effectively against stronger opponents or in challenging circumstances.

Success often comes from exceeding expectations.

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The pirate code, inspired by the unwritten rules and customs of pirate crews from maritime history and popular culture, represents a set of guidelines or principles governing behavior, interactions, and decision-making within a group or community.

Even pirates had a code! Establish clear rules

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Personas are fictional characters created to represent different user types or customer segments within a target audience. They are based on research, data, and insights about real users and help organizations understand the needs, behaviors, and preferences of their diverse user base.

Personas are powerful tools in understanding

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Out-group bias, also known as out-group derogation or out-group prejudice, refers to the tendency for individuals to view members of their own group (in-group) more favorably than members of other groups (out-group). This bias can manifest in stereotypes, prejudice, or discrimination towards individuals who are perceived as different or not belonging to one's own group.

How we perceive 'them' versus 'us' can cloud our

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