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The Message
The Message episodes
- Entrepreneurship, leadership, and indigenous valuesMétis entrepreneur Keenan Beavis reflects on his career after receiving the 2025 Young Indigenous Entrepreneur Award from the Canadian Council for Indigenous Business (CCIB).
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21 min - Playoff advertising, Cannes’ Canadian jurors, and Telus’ video game wellness initiative.
David Brown, Chris Powell and Emma Johnston-Wheeler discuss a significant new role, timely creative for the NHL playoff season, and POCAM’s latest Visible & Vocal study. They also dive into a conversation about wellness and screen time, prompted by a recent campaign for Telus by Rethink, and invite submissions to Campaign Canada’s second annual 30 under 30 list.
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25 min - A look inside the creator partnership roleEmma Johnston-Wheeler chats with Norissa Samuels, the first creator partnerships lead for Snapchat in Canada, about finding success in a role that didn’t exist when she began her career, and how creators can best use the Snap platform.
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16 min - The key to success is adopting an immersive mindsetEmma Johnston-Wheeler chats with Courage creative directors Jesse Wilks and Gerardo Agbuya about falling in love with advertising, and utilizing their shared passion to find success in the industry.
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38 min - Unexpected OOH, a big departure from Snap, and more Canadiana.
David Brown, Chris Powell and Emma Johnston-Wheeler review some noteworthy creative, discuss a significant change in senior leadership, and take a look at more ‘Canada’ themed content amidst ongoing border tensions with the US. They also share their favourite picks in the first round of the Campaign Cup.
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24 min - The ins and outs of public relationsEmma Johnston-Wheeler chats with senior Account Manager at Middle Child, Rebecca McLaren about all that’s involved in the PR role, what she wishes others knew about PR, and her advice for those looking to break into the field.
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17 min - Executive shuffles, the Canadian identity bandwagon, and reflections on Power listDavid Brown, Chris Powell and Emma Johnston-Wheeler review recent industry moves and take a look at new creative including a playful billboard showdown, and more Canadian identity ads. They consider the efficacy of these ads in response to the U.S. trade war, and reflect on the final results of the inaugural power list.
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25 min - Entrepreneurship, networking, and the importance of curiosityEmma Johnston-Wheeler chats with VP of Marketing at Quill Inc & CoHost, Alison Osborne, who was awarded the CMA’s 2024 Achievement in Marketing. She talks about her journey of launching her own agency as a student, the learnings of being her own boss vs an employee, and the importance of networking and community.
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22 min - A Telco perspective on media targeting new CanadiansEmma Johnston-Wheeler chats with Telus senior marketing manager Ida Chiara Guida, about her immigrant experience and transitioning client side, understanding how new Canadians consume media, and the best ways to engage with this audience.
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26 min - Federal government reinstates advertising on Meta; Super Bowl showcases plenty of new Canadian creative; and brands rush to reaffirm their Canadian credentials in response to anti U.S. consumer sentiments
David Brown, Chris Powell and Emma Johnston-Wheeler review the recent news that the federal government has reversed its Meta news ban, and take a look at new creative including the Super Bowl and Terry Fox. They also discuss the influx of advertising from brands espousing their Canadian identities as border tensions persist.
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23 min
About The Message
From the publisher's feed
The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Lauren Johnson, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.
Find us at: https://www.campaigncanada.ca
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