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The Message
The Message episodes
- The different culture in Québec towards advertising vs the ROC (rest of Canada)Emma Johnston-Wheeler chats with Cossette copywriter Nadine El-Whidi about working in advertising in Québec; the different culture, and the challenges that present when adapting national campaigns.
Hosted on Acast. See acast.com/privacy for more information.
19 min - CMOs on the move; annual creative, an AI scam PSA and an aspirational hospital ad; Canadianism in response to U.S. tariffs and concerns over Meta’s policy changes
David Brown, Chris Powell and Emma Johnston-Wheeler review movements in senior leadership, and take a look at recent creative including two big annual campaigns from prominent brands. They also discuss rising sentiments of patriotism in response to U.S. tariff threats and industry concerns in the wake of Meta’s policy changes.
Hosted on Acast. See acast.com/privacy for more information.
23 min - Breaking into the commercial industry as a film directorEmma Johnston-Wheeler chats with Fela film director/photographer LeSean Harris about what to expect as a director when you transition into the commercial industry; pitching and learning how to work with an advertising team.
Hosted on Acast. See acast.com/privacy for more information.
22 min - The first news of a new year–from Bye Bye to Bell Let’s Talk; plus WPP’s return to office, and Meta’s new policy changes.David Brown, Chris Powell and Emma Johnston-Wheeler review the most prominent news to come out of 2025 thus far, including a big move for Christine Saunders, and a McDonalds hockey showdown. They also share opinions about mandated office days, and Meta’s ‘free speech’ era.
Hosted on Acast. See acast.com/privacy for more information.
23 min - Moving to the east coast for an ad job: why it’s better than you’d expectEmma Johnston-Wheeler chats with Ray Creative agency copywriter Rebecca Benjamin about moving to Atlanta Canada for work and why it’s actually really lovely. She shares insights about networking, opportunities for young creatives, and work-life balance.
Hosted on Acast. See acast.com/privacy for more information.
17 min - Leo Burnett’s Interim CCO; Tim’s new media partner; Jaguar's rebrand and DJ remixes; and the institutions taking on big tech
David Brown, Chris Powell and Emma Johnston-Wheeler review a surprising change in leadership at Leo Burnett and a big account win for PHD Canada, Jaguar’s Type 00 concept car and Tylenol's DJ treatment, and recent efforts to hold big tech accountable.
Articles discussed:
https://www.campaigncanada.ca/article/1898225/leo-burnett-names-angus-tucker-interim-cco
https://www.campaigncanada.ca/article/1898546/tim-hortons-awards-media-phd-canada
https://www.campaigncanada.ca/article/1898548/jaguars-contentious-rebrand-finally-gets-its-car-moment-questions-remain
https://www.campaigncanada.ca/article/1898549/tylenol-partners-dj-duo-cold-medicine-cool
https://www.campaigncanada.ca/article/1898223/canadas-big-media-goes-openai-ottawa-targets-google (main discussion)
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20 min - How to punch above your weight, according to Wunder’s foundersEmma Johnston-Wheeler chats with Wunder creative directors Mike Postma and Stephen Flynn about creating attention grabbing work with small budgets, standing up against the awards show system to maintain high creative standards, and consistently punching above one’s weight.
Hosted on Acast. See acast.com/privacy for more information.
28 min - Executive changes; Coca-Cola’s foray into AI; Campaign’s Power List; and the effectiveness of influencer marketing
David Brown, Chris Powell and Emma Johnston-Wheeler review a handful of significant executive changes, take a look at a new AI generated ad by Coca-Cola, discuss Campaign’s upcoming Power List, and debate the effectiveness of influencer marketing.
Articles mentioned in main discussion:
https://www.campaigncanada.ca/article/1896798/band-aid-taps-content-creators-reinterpret-its-famous-jingle
https://www.campaigncanada.ca/article/1889690/hyundai-partners-content-creators-show-off-redesigned-tucson
https://www.campaigncanada.ca/article/1896622/taylor-swift-helping-toronto-music-school-again
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26 min - More ways in than one: crossover roles disrupting the traditional agency modelEmma Johnston-Wheeler chats with Fuse Create creative strategist, Emily Farrugia, about the outdated perception that advertisers have to stick to one speciality, the influence of social and AI on agency operations, and emerging crossover responsibilities.
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13 min - WPP's new CEO; a return-to-office issue at Publicis; a less awful Buckley's; and a wave of car ads targeting Gen ZDavid Brown, Chris Powell and Emma Johnston-Wheeler reflect on a change in leadership at WPP as well as layoffs at Publicis, ruminate on a new tagline for Buckley's, and discuss an influx in recent car ads made for a younger demographic.
Hosted on Acast. See acast.com/privacy for more information.
23 min
About The Message
From the publisher's feed
The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Lauren Johnson, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.
Find us at: https://www.campaigncanada.ca
Hosted on Acast. See acast.com/privacy for more information.