Sign up to save your podcasts
Or
Share The Message
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Message
The Message episodes
- The other side of strategy: A closer look at the experience strategist roleEmma Johnston-Wheeler chats with Campaign 30 under 30 winner, No Fixed Address VP, Strategy Thomas Wilkins about the experience strategist role, what it is and why it takes a more empathetic look at the customer, and how experience strategists and brand strategists can work together.
Hosted on Acast. See acast.com/privacy for more information.
14 min - Skip's new AOR; House Hippo resurrection; bus shelter campaigns and a bait-and-switch in the cannabis industry.
David Brown, Chris Powell and Emma Johnston-Wheeler reflect on a big account win for Courage, muse on clever creative, and take a deep dive into the Ontario Cannabis Store's new awareness campaign featuring a fake illegal dispensary.
Hosted on Acast. See acast.com/privacy for more information.
23 min - From India to Canada: Navigating the industry through an immigrant lensEmma Johnston-Wheeler chats with Campaign 30 under 30 winner, Dentsu Creative copywriter Karishma Wadia, about learning Canadian culture as a newcomer, networking with zero cultural context, and helping brands better understand the immigrant experience.
Hosted on Acast. See acast.com/privacy for more information.
13 min - Navigating the industry with a queer and BIPOC identityEmma Johnston-Wheeler chats with Campaign 30 under 30 winner, Lifelong Crush art director Andee Kintanar, about finding queer and BIPOC mentors and community within the industry, understanding DEI, and balancing a social media presence with a professional identity.
Hosted on Acast. See acast.com/privacy for more information.
15 min - The biggest industry moves; a tone shift in the banking category; and Campaign’s new ‘State of the Pitch’ survey
David Brown, Chris Powell and Emma Johnston-Wheeler review significant industry changes as of late, discuss the current landscape of banking ads, and introduce a new survey to gather data about the state of pitching in Canada.
Hosted on Acast. See acast.com/privacy for more information.
23 min - School to boardroom: How to make the transition, while balancing career growth with a rich personal lifeEmma Johnston-Wheeler chats with Campaign 30 under 30 winner, Kruger marketing manager Natasha Ramsinghani, about demystifying the perception that you should be job ready as soon as you graduate, embracing failure, and balancing an active personal life with work.
Hosted on Acast. See acast.com/privacy for more information.
19 min - ACA’s new president and CEO; Subway’s evolution; nostalgia marketing; and the PWHL’s new look(s).David Brown, Chris Powell, and Emma Johnston-Wheeler discuss a major appointment notice for the industry, recent evolutions in Subway's marketing, the ongoing influence of nostalgia, and the PWHL's six new brand identities.
Hosted on Acast. See acast.com/privacy for more information.
16 min - Building a muscle for quick thinking reactionary ads: How to catch the attention of a new generation of consumersEmma Johnston-Wheeler chats with Campaign 30 under 30 winner, Courage ACD/Writer Matt Miller about keeping up with internet culture, creating reactionary content out of ephemeral concepts like "Brat," and moving fast enough to stay relevant.
Hosted on Acast. See acast.com/privacy for more information.
15 min - Creative plays from big food brands; the moral considerations hampering ad spend in digital media; & the newest trend that has marketers in a frenzyDavid Brown, Chris Powell, and Emma Johnston-Wheeler take a look at innovative creative in the food industry, ponder the moral considerations ensuing from X's GARM lawsuit, and dismantle the newest internet buzz word.
Hosted on Acast. See acast.com/privacy for more information.
23 min - A look at the new Omnicom group, reactionary ads and pop culture tie-ins, and a whole bunch of Olympic marketingDavid Brown, Chris Powell and Emma Johnston-Wheeler break down the new Omnicom group, react to reactionary tech outage ads as well opportune pop culture moments, and delve into the marketing initiatives around the Paris Olympic Games.
Hosted on Acast. See acast.com/privacy for more information.
24 min
About The Message
From the publisher's feed
The Message from Campaign is the vibrant new fortnightly podcast about the Canadian advertising industry. Hosted by the Campaign team; David Brown, Chris Powell and Lauren Johnson, the show debates the big issues facing agencies, brands and media in Canada and tackles the big, breaking news stories. The team also review the latest ads, drawing on real world feedback from their friends and family.
Find us at: https://www.campaigncanada.ca
Hosted on Acast. See acast.com/privacy for more information.