In episode 96, Gianluca Fiorelli joins the show to discuss the many ways in which generative AI will impact SEO in the current search environment and going forward.

Gianluca shares thoughts on some of the things Google is currently developing and implementing to help their search product evolve and improve search experience for users.

He also shares insights on how we can efficiently communicate with AI to help drive results in SEO.

(0:00) Intro

(2:11) How Google Is Evolving

(6:51) Use Barnacle SEO to Increase Visibility

(10:10) MUM and the Messy Middle

(16:46) Communicating with AI

(20:12) How Will Google Use Generative AI Technology?

(28:30) Rapid Fire Rankings

Rank your top anything:

• Star Wars

• Lord Of The Rings

Rank your best SEO marketing win:

One of my first clients was a really tiny travel agency. They are still a client of mine after almost 20 years.

Rank your top 3 SEO tools:

• SiteBulb

• Sistrix

• Ahrefs / SEMrush

Rank your best SEO trick or tactic:

Customer surveys.

Rank what you love most about SEO as an industry:

International SEO.

Rank your best SEO learning resource:

Twitter

Rank the top 1-3 SEOs or Marketers that you most look up to:

• Aleyda Solis

• Mike King

• Kevin Indig

Rank your number one cause/charity that you want to promote:

Red Cross