How did you get your introduction to retail media and ecommerce?

How do we fix that disconnect? How do you see organizations better aligning KPI’s and incentives to what generates growth?

As you’ve built out ecommerce practices and helped other organizations hone theirs, how have you looked at creating and aligning KPI’s and incentives to drive growth?

Talking about P&L ownership brings up another big tension point with retail media – who funds it?