We live in a fascinating world. In fascinating times. We have just about anything we want at our disposal. And, yet, often go about things the wrong way.
Today I wanted to talk about personal transformation. But the kind that makes us want to reach our fullest potential. That shift we make from doing something we love to do as a hobby and turn it into a business. Many folks are undergoing these transformations daily and creating amazing things with their skills and talents. And at the same time, many do not make that jump because they do not feel they have what it takes.
Most often, the ones that hold back tend to be the ones who want to plan everything down to the most minute details, or believe that they cannot compete with seasoned competitors. Or worst, have a need for the "right tools" to make it professionally. Well, I am about to let you in on one simple fact. The brush does not make the artist.
I have lived by this belief most of my life and the very first time I proved this was back in the mid 90's when I fell in love with video production. I had a basic entry level camcorder and loved to video tape just about everything. I shot weddings, events, parties, and anything you can video tape at the time. I did it because I enjoyed it. And the results were always pretty damn great. I always received compliments from everyone, even strangers. So I know that I was not being told this just to feel great about the work I did.
In a short time I started playing around with editing the videos a bit by adding background music and some crude effects. Before long I wanted to do this professionally, but on a part-time basis. But I kept hesitating because I felt I did not have the right equipment. But I loved it so much I still wanted to take it to the next level.
Digital video editing was not something consumers were able to easily afford. Most of that was still for professionals at very high prices. But there were a handful of more simple solutions out there.
Within a year's time, I was able to obtain a better VHS camera, an audio and video 2 channel mixer, a tape deck for background music, microphone, and 3 mid-range VCRs. These were nice Mitsubishi VCRs with 4 video heads and 2 audio heads. I used 2 VCRs for playback and one to record the mixed scenes. Lots of hard work, but well worth it because I truly loved the art of it all.
I decided to advertise my services to folks with limited budgets, thinking I might be able to get me a nice niche market. Professionals at that time were charging lots of money and I felt I could not compete with them. After all, they had broadcast quality video cameras and equipment that rivaled mine. In fact, the cost of one camera from my competitors costed more than all my equipment put together.
Then I realized something interesting from some of my competitors. Despite their reputation, which I believed was mostly from the equipment, and the countless productions they filmed and edited, I noticed massive mistakes in their filming. From horrible compositions and angles, to lighting issues and even filming the other cameras by mistake. I saw all this in their demo videos. And the first thing that came to mind was, "what the heck is going on here?" I realized that all the best equipment in the world meant nothing if you do not know how to use it.
This motivated me tremendously. I decided to fine tune my post production skills, as my filming was already better than the pros. I had great compositions, paid attention to lighting, avoided shooting other video cameras, etc. But my post production needed work. I was able to notice the quality difference because of my equipment. But I was on a tight budget. After all, it was a side gig for me...
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