Probably the most common obstacle to growing a recruitment company right now is a lack of suitable candidates.

Just imagine how much more money you could make if you could find more talent and then place them (the easy part).

In this #MARShow our guest is marketing expert, James Whitelock who specialises in marketing techniques to attract candidates.

During the show, James will share the methods he uses with his clients, to attract more placeable candidates.

Amongst other things we’ll be discussing: -

✅ How to make your agency more attractive to candidates.

✅ The best way to reach and communicate with candidates.

✅ How personalisation of your messages can boost candidate attraction.

✅ Candidate communities and other places where they hang out.

✅ The use of influencer marketing techniques.

✅ Leveraging AI to reach more candidates.

Along the way I suspect we’ll also touch on storytelling, the use of video and audio channels and much more. 

Whether you want to change to scale up, become more profitable, win more new clients or attract better employees there are four obstacles you ALWAYS have to overcome.

We see it all the time. The owner of a recruitment company is keen to develop their firm but it just doesn’t happen.

Or it does for a bit, then it peters out and they go back to solely working “in” their business.

If you only overcome 3 out of these four obstacles your chances of success are still very remote.

Beat them all and it’s harder to fail than succeed.

So here they are: -

1. Focus: no clear idea of what you want the business to look like and no plan to achieve it
2. Knowledge: lacking the detailed know-how of what to change and how to change it
3. Time: lack the time to work “on” your business to make the necessary changes
4. Discipline: little or no accountability so discipline wains over time

We explore these in detail and how you can beat them all.

Having a change framework means you’ll build a “habit of change” so the results you want will eventually come.

Remember, the more you work “on” your business today, the less you need to work “in” your business tomorrow.

Todays episode handles one of the great rivalries in modern business. 

Marketing vs Sales.

We talk about Mikes hypocracy on the subject (always fun) and we dig into how you should really look to support your business development with marketing. 

There's some tips on where to start, but great advice for anyone with a functioning marketing and sales teams that don't quite gel. 

Virtual Assistants can take on a surprising number of tasks from you, leaving you free to do more of what makes you a success as a Recruitment leader.

Today we talk with two small business owners, Lee De Souza and Martyn Coton, on how they get value from virtual assistants. 

Filled with ideas and tips, it's a great listen. 

You can't do it all. No one can. 

Mike learned this lesson the hard way, through a near nervous breakdown but thats another story for another day. 

Once you understand the power of delegation, how to do it correctly and what you get back then your business will change. 

Todays podcast we talk around and about this most vital of management skills. 

I thought cybercriminals wanted to hit the big boys, steal a load of payment details and make off into the sunset. 

Turns out I'm wrong. 

They want to hit you and me, in all sorts of painful and expensive ways. Listen to find out where your risk is and the solutions. 

Jonathan Miller of the cyber company Broken Stones explains it all. 

Senior members of the team giving quick tips and guidance to juniors has really been the bedrock of many businesses training. This proximity training has taken a hit, and may not return. 

But that doesn't mean you need to pay out to replace it.

Our guest, Diane Law is a leader in learning and development. She talks you through the options to replace this informal training in a way that retains the simplicity, and affordability. 

Along with a few other inspirational ideas to boost the quality of your staff, your product and ultimately your customers satisfaction. 

This week we will look at what happens when you audit your clients and find a few of them are wanting. 

Dan is MD of Pertemps Network Catering, and will discuss how he saw turnover drop and profit go up by cutting away some poor performing clients. 

He's not the only one to have seen this. 

What will happen once Furlough ends?

We interview a Global HR director and former HR consultant about furlough, preparing for redundancies and what we can learn form China as it leaves lockdown.

Note: resources mentioned in the podcast can be found on flair.co.uk/recruitment-unpacked-070520

No one is 'fine'. Not in this current situation and we know that. So we reached out to someone who specialises in managing such situations. 

Emma Dredge is a Mindfulness and mindset coach who works frequently with recrutiers.  She speaks candidly about the signs of stress and how leaders can help their team manage them.