In this episode, we dive into the brand-building journey of Melanie Cruickshank, the founder of da lish cosmetics. Da lish is a cruelty free, ethically sourced and give women who are looking for a clean alternative fabulous options for colour cosmetics. They work with many women who have or had Cancer, skin aliments, poor self confidence and help make them feel their absolute best. 

Melanie shares how she transitioned from a career in advertising and marketing to creating a successful clean beauty brand with no prior experience or connections in manufacturing or entrepreneurship. Despite having done everything “backwards”, she ended up with an incredible business and community. Her story is one of perseverance, learning from mistakes, and the power of community in building a brand that resonates deeply with its audience.

Key Takeaways:

Follow: https://www.instagram.com/dalishcosmetics

Join the FAB Squad newsletter: https://www.dalishcosmetics.com

____

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

On this episode, Joy McCarthy discusses the evolution of her career from starting Joyous Health, a wellness brand, to co-founding Hello Joyous, a sustainable beauty brand.

Key Takeaways

Where to Learn More

USE CODE MINDFUL10 FOR 10% OFF WWW.HELLOJOYOUS.COM

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

***

USE CODE MINDFUL10 FOR 10% OFF WWW.HELLOJOYOUS.COM

On this episode we sit down with Leanna DaCunha, Founder of Narrative Event Group, to explore how events can be a powerful tool for brand building. With over six years of experience in event production, Leanna has worked with major brands like Activia, Amazon, and CBC Sports, helping them create events that resonate with their audiences and tell compelling brand stories.

Leanna shares actionable insights on how to use events strategically to elevate your brand, regardless of your budget. She emphasizes the importance of intention in event planning—aligning your events with your brand’s core values and goals to create meaningful connections with your audience. Whether you’re planning a small activation or a large-scale production, Leanna offers practical advice on how to make your brand stand out.

Key Takeaways:

https://narrativeeventgroup.com/

https://www.instagram.com/narrativeeventgroup

__

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

On this episode, we sit down with Emma Tessler, the Founder and CEO of Ninety Five Media, who reveals the challenges she faced, from client acquisition to team building, and offers invaluable insights into the strategies she employed to scale her business in the ever-evolving marketing landscape. 

Key Takeaways:

https://ninetyfivemedia.co/

https://podcasts.apple.com/us/podcast/stop-scrolling-start-scaling-podcast/id1635151196

https://www.instagram.com/ninety.five.media/

__

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

On this episode, Brandon and Jon from Live City Media join us to discuss their evolution from a video and sound recording combo for live bands to a versatile video production company serving various industries. They share their insights on storytelling, video production, and how AI is shaping their business. The conversation covers their creative process, the importance of preparation, and advice for entrepreneurs on leveraging video for brand growth.

Key Takeaways

https://www.instagram.com/livecitymedia 

https://www.linkedin.com/company/livecitymedia/

https://www.livecity.media/ 

--

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

Join us as we chat with Alexa Suguitan, the founder of Lex and Co Marketing; a digital marketing agency that specializes in content creation and overall digital strategy. Alexa discusses her transition from a demanding corporate career to starting her own agency, emphasizing the importance of authenticity in branding. She shares practical insights on how entrepreneurs can effectively use testimonials to build trust and credibility. The conversation also touches on the significance of balancing trend participation with genuine content and how to navigate self-doubt in marketing.

Key Takeaways:

http://lexandco.ca 

http://instagram.com/lexandcomarketing/ 

---

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

On this episode, Alyssa talks with Cass D'Alessandro, the founder of Loving Life with Cass, a brand dedicated to inspiring people to live lives they truly enjoy. Cass shares her journey from a decade-long career in a different field to building her brand and becoming a freelance marketer. She discusses the importance of following one's passion, the process of creating her unique journals, and offers advice for entrepreneurs on gaining clarity and setting goals.

Key Takeaways:

Website: https://lovinglifewithcass.com/
Instagram: https://www.instagram.com/cassrose/

---

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

On this episode, Amanda Mariani shares her remarkable journey of opening a Stagecoach Performing Arts franchise in Westmount NDG amidst the challenges of the COVID-19 pandemic. Amanda discusses her transition from teaching to entrepreneurship, the unique aspects of Stagecoach, and the growth and achievements that led her to win the prestigious International Franchisee of the Year award. Her story is filled with inspiring insights on leadership, overcoming self-doubt, and the importance of being present in every win.

Key Takeaways

Where to Learn More

---

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

Nicole Raudonis, the founder of Pursue Leisure transformed a personal passion into a thriving business. Her journey began with a college blog centred on healthy living, which quickly gained traction on social media, inspiring her to transition from promoting other brands to creating her own.

Nicole dives into self-awareness in business—knowing your strengths and weaknesses—and the importance of outsourcing tasks to keep growing. Hands-on experience and leveraging freelancers can help scale your operations effectively. We also discuss the importance of understanding and targeting your ideal customer, by segmenting your market and being as specific in your messaging as possible.

On this episode we talk about:

- Transitioning from Personal Brand to Entrepreneur

- Why Having a Diverse Skillsets in Business is Key

- Where to Find Business Resources Online and Where to Outsource

- Identifying Your Ideal Customer and Segmenting Audiences

- Tips to Building a Unique Brand Identity

https://pursueleisure.com

@pursueleisure (on IG and TikTok)

@nicoleraudonis (on IG and TikTok)

--

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/

Unlock the secrets to mastering paid media strategies with Ashleigh Kuniski, CEO and Co-Founder of Mira Media Agency. Discover how to harness both traditional and digital media channels to your advantage, and learn why patience is key when optimizing paid ads and that your customer journey is seamless before and after the click.

Explore the dynamics of demand generation and demand capture with real-world examples from giants like Coke and Pepsi. Understand why paid media is indispensable in today's social media landscape and get tips on creating landing pages that convert.

Shift your perspective on B2B marketing by treating it with a B2C mindset. Ashley emphasizes the power of creative and engaging content to capture the attention of business clients.

On this episode we talk about:

- Optimizing Landing Pages for Ads

- How to Improve Ads by Diving Deep Into Customer Profiles

- What It Means to Define Your Target Audience or Ideal Customer

- Common Paid Media Mistakes and How to Fix Them

- Effective Paid Media Strategies for Better Conversion

- B2B vs B2C Strategies and How They’re The Same

https://www.instagram.com/miramediaagency 

https://www.linkedin.com/in/ashleighkuniski/ 

---

Make sure to subscribe and tune in weekly for new episodes, and follow ⁠⁠⁠@themindfulpreneurpodcast⁠⁠⁠ on Instagram.

This podcast is brought to you by ⁠⁠⁠Nomad Cre8tive⁠⁠⁠; your full-service creative agency for all things marketing, branding and social media.

Visit ⁠The Mindfulprener Amazon Storefront⁠ for recommendations on all things business, personal development and health. Pick out some of Alyssa’s favourite books, wellness products, travel accessories and office supplies.

https://nomadcre8tive.com/

https://www.amazon.ca/shop/nomadcre8tive

https://www.instagram.com/themindfulpreneurpodcast/