The MLM.com Podcast

Scott Kramer discusses how important it is for companies to shift quickly to using social media in branding and every aspect of a business. He talks about how conversations are the currency of social media and also points out some bad habits both distributors and companies have fallen into using social media. He also explains the idea of controlled empowerment and how companies can help distributors create their own brand.

Maria Osipova, a previous guest of the podcast returns with more in-depth insights to help consultants successfully grow their business. Discussion continues surrounding the importance of distributor being relatable and connected to their audience, and how this person-ability can be used to build trust and increase customer base for any products being sold.

On this episode of the podcast, we talk about expert witnesses—what does an expert witness do? How do companies select expert witness? Jeff Jordan is an industry consultant with years of experience. He’s frequently an expert witness in cases between MLM companies.

Four years ago we had Lynn Bardowski of Million Dollar Party Girl on the show to talk about online parties and in particular Facebook Live. Today we bring her back to discuss the history of livestreaming as well as advice on how to go live with confidence.

Are you looking for an MLM software provider? Do you know how to choose? Our guest today is Jerry York of ByDesign...

Have you read about the recent Supreme Court decision to stop FTC disgorgement? Are you curious what it means for the direct sales industry? Our guest is Spencer Reese a top lawyer in the direct sales industry.

Did you get a chance to look at Penny’s report on digital transformations happening around the direct sales industry? The information they revealed was so fascinating, we had to get them on the podcast to talk about it. Our guest is Maria Osipova, VP of Marketing at Penny. We had a wonderful time talking to Maria. This episode is packed with information.

Is there harmony between your headquarters and the field? Do your direct sellers trust you? Do they feel supported and are they getting the training they need?

If not, you might be losing consultants and sales to your competitors. Your consultants might be feeling lost and confused in the digital world. And if they feel cut off from the people back at headquarters, it can have a huge impact on their loyalty. Don’t leave them out in the cold. Connect with them.

On this episode of the MLM.com podcast, founder of the Direct Selling World Alliance (DSWA), Nicki Keohohou joins us to talk about how you can better engage your field and in turn help them to engage with their customers.

The MLM.com Podcast has been on hiatus for two years. Today, we relaunch with a new series of podcasts bringing you information and insights about the world of direct selling. Whether you’re new here or a long time MLM.com listener, we want to welcome you to join our new host, Nancy Tobler, as she digs in to the issues that matter to today direct sales company.

It’s no secret that MLMs exist in a bit of a grey area. There is no federal definition of a pyramid scheme. Over the years, regulators’ objectives and strategies change—sometimes in a major way. But have you noticed all’s quiet on that front?

There hasn’t been a major government action against a well-established MLM since 2016. No doubt, some of you are holding your breath and biting your nails.

The simple truth is things are changing. Independent MLM distributors have growing reach. So do the anti-MLM crowd.

Your ability to do business is all about the public’s perception of your brand. If a reputable source calls you a pyramid scheme, the label itself can cause lasting damage. And right now, that allegation is cropping up everywhere. What can you do about it?

We’re here with another podcast aimed at helping you as you make good choices as you think through your current strategy. We sat down with Spencer Reese to talk it out. Spencer gave us his insights on current trends, common mistakes, and best practices. Listen in to learn:

• What you can do to avoid the reputational harm of class action pyramid suits

• Why it’s deadly to change terminology without changing practices

• How to tackle pricing problems that drive bad behavior

• Where you can find your real competitor (hint: it’s not an MLM)

• What it means today to have an opportunity-driven or customer-driven MLM model