Imagine living without electricity, all the way down at the end of the last road out into the country.
In this imagined life, you occupy a part of the world that got cell phones before landlines, lightbulbs, and stoves. At night, you send text messages by candle light while your dinner cooks over an open flame. And it’s perfectly normal for you to walk for hours to reach the nearest person who can charge your cell phone—for a fee.
You were raised by farmers. You are, yourself, a farmer. You expect your children will be farmers too. They’re going to school but, after sundown, they can’t study because it’s too dark to make out the words in their books.
And then one day, your cousin shows up with a basket full of rugged little solar-powered gadgets—lamps, cellphone chargers, fans, radios. Little gadgets you can afford to buy. Little gadgets that can save your time and your money and the futures of your children.
On this episode of The MLM.com Podcast, Solar Sister Founder, Katherine Lucey tells us about her experience using direct sales to spread clean energy to rural communities in sub-Saharan Africa. In her words, “no country comes into the modern era if they don’t have access to electricity,” and “every family needs to have electricity in order to develop and to be able to live lives of prosperity and productivity.”
Listen in for the full story.