Mobile App Minute Episode #25:

Do you know what the true cost is of your app? Not the baked costs – labour, assets, distribution, marketing – those are easy and visible. The costs we are talking about are the subtle ones that have the biggest impact. Battery consumption, data consumption, processor consumption. They are killers when it comes to the cost of experience and need to be part of your equation when looking to build a successful app. Here’s why you should be considering these as you build and refine your app.

Resources mentioned in this episode

– Alcatel-Lucent Mobile Applications Ranking Report

– Knowledge is power infographic

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

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With Rob Woodbridge and Peggy Anne Salz

Transcript coming soon

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #24:

Cross-promotion, which involves the practice of setting up apps that promote each other to their audiences, is a wonderful, free way to promote your app. In practice, app developers advertise each other’s apps via advertising placements within those apps. It’s a perfect approach for app developers on a tight budget, And, although there’s no real currency being exchanged between the app developers using this model, the app downloads this promotion strategy can drive are certainly money in the bank for your app business.

We dive deep into the concept or cross-promotion and also bring you a company that can help independent game developers start using this important app promotion tool.

Resources mentioned in this episode

– TapDaq

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

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With Rob Woodbridge and Peggy Anne Salz

Transcript coming soon

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #23:

Privacy is an overused, under implemented strategy for mobile apps these days. There is a lot of talk but very little action. Companies that violate the privacy rights of their users will, at best, feel the wrath of their users and at worst suffer catastrophic (and perhaps business-threatening) outcomes. Think about the fury that UBER has met with recently. There is a drastic difference between having a privacy policy and living it for your users. Real brands understand the need to live by privacy – to defend it at all costs. Do you do this? Do you have a privacy-first approach to your users? Very few mobile app companies do – mostly because it is not easy to implement. Not easy to understand. Not. Easy.

This is the focus of this episode and offers up some great resources to help you set up your privacy-focused organization. This is critical in establishing a level of trust with your users. If you don’t, you are leaving money on the table. Watch the episode to understand the impact of not thinking about privacy.

Resources mentioned in this episode

– The Everything Guide to Mobile Apps

– The MEF Global Consumer Study 2014

– AppPrivacy – create your own privacy statement in 3 steps

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

—

With Rob Woodbridge and Peggy Anne Salz

Transcript coming soon

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #22:

Christmas is upon us and app developers have to move quickly in order to ensure they have a successful download season. Peggy is here to highlight a brand new ebook from Fiksu on techniques to implement right now so that the busiest app season of the year does not pass you by.

Resources mentioned in this episode

– Mobile Presence Radio

– eBook: Top Tips and Techniques for Holiday App Marketing from Fiksu

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

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With Rob Woodbridge and Peggy Anne Salz

 

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Transcript coming soon

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Mobile App Minute Episode #21:

What is the difference between an app that has moderate downloads versus one that has incredible downloads? A large portion of that is the function of the app but, let’s face it, there really hasn’t been an app that has stood alone in its category so that is only a part of the reason. What about your icon? What about your advertising? How do those impact the number of downloads of the app? After watching this episode you will understand the impact it has – which is quite considerable if done right.

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

—

With Rob Woodbridge and Peggy Anne Salz

Transcript coming soon

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #20:

Success of an app relies on a number of factors including its purpose, the audience, the need and awareness. Each are important and each have been covered over our 20 episodes thus far. The focus today is on one key aspect of awareness – getting your app in front of the right media at the right time. For this, we turn to a new service called PressFriendly. Peggy explains the need for PR and how PressFriendly fills a gap that so needed filling for small and independent app developers around the world.

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

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With Rob Woodbridge and Peggy Anne Salz

Transcript coming soon

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #19:

So you’ve listened to your customers and built the greatest app that does exactly what they want. Kudos. You’ve also spent money marketing it, partnering properly and generated enough buzz to start the downloads and usage rolling. It seems that all is golden from this point forward, what could go wrong right?

Have you considered performance yet? What happens when your app crashes on launch or is slow to respond to data calls or doesn’t take into consideration carrier load or wifi issues? It may not be your fault that all this happens but, in the eyes of your customer, it is 100% on you and the impact could be catastrophic.

Have no fear, Peggy is here to walk us through the things you should be doing to ensure this doesn’t happen.

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

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With Rob Woodbridge and Peggy Anne Salz

Transcript coming soon

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #18:

The goal of every app developer is to attract as many users as possible to their app. Which is why it’s really important to explore – and enjoy the benefits of alternative app stores if you have an Android app. Why? Because – although the majority of app developers may view placement in Google Play as the best way to achieve mass market reach and distribution for their Android apps, the numbers — and news — tell a different story. The raft of companies out there running app stores as a huge part of their wider business strategy — from Amazon to Yandex, and Samsung to China’s counterpart to Google, Baidu — should send a clear message to app developers that it is crucial to cast a wide net and think globally.

This episode highlights the reasons why it thinking beyond the borders of “mainstream” app stores is imperative and one of the most important strategies you can follow.

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

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With Rob Woodbridge and Peggy Anne Salz

Click here to download the transcript

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #16:

How do you know where to go unless you have the right data? That’s what this episode seeks to answer. Having access to app store analytics gives developers incredible insight into the emerging trends but, more importantly, gives insight into the expected growth of an app. Using the service we highlight in this episode, developers will be able to see what categories and types of apps are ripe with opportunity while avoiding those that aren’t.

The service is from Berlin-based Priori Data and it is free to developers with an app.

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

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With Rob Woodbridge and Peggy Anne Salz

Click Here to download the transcript

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #15:

MMS has been around for quite some time but perhaps it hasn’t been appreciated as much as its relatives. Peggy brings us a glimpse into how MMS can help application developers bring users back into their apps and move downloads. She also highlights a new MMS service offering from Twilio and brings us the top 3 uses for MMS for your business.

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

—

With Rob Woodbridge and Peggy Anne Salz

If the video doesn’t work, you can always listen to the audio: