The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

Mobile App Minute Episode #004:

The long and sometimes expensive process of building an app, marketing an app and having someone download an app is challenging enough. The problem is that what happens next is even more of a hurdle: Getting the users to engage or re-engage with the app. Most app studies show us that we, the app consumers on the planet, rarely open a downloaded app a second or third time. So, after all that effort to build, market and deploy your apps, how do you get a second or third open? How does your app become a habit with your users? One of the most important emerging pieces is push.

This episode is the first of many on this subject and acts as a primer for the benefits of bringing push into your app. This isn’t easy. It isn’t simple. In fact, it is the most precarious piece of an app’s lifeline. Do it right (add value) and it has a chance. Do it wrong and there is no second launch – or chance.

*Peggy’s report on Push can be found here.

Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

With Rob Woodbridge and Peggy Anne Salz

The long and sometimes expensive process of building an app, marketing an app and having someone download an app is challenging enough. The problem is that what happens next is even more of a hurdle: Getting the users to engage or re-engage with the app. Most app studies show us that we, the app consumers on the planet, rarely open a downloaded app a second or third time. So, after all that effort to build, market and deploy your apps, how do you get a second or third open? How does your app become a habit with your users? One of the most important emerging pieces is push.

This episode is  the first of many on this subject and acts as a primer for the benefits of bringing push into your app. This isn’t easy. It isn’t simple. In fact, it is the most precarious piece of an app’s lifeline. Do it right (add value) and it has a chance. Do it wrong and there is no second launch – or chance.

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Mobile App Minute Episode #003:

Continuing on our look at mobile dominant economies we turn our attention to South Korea in this episode. With 28 million iOS and Android devices and a mobile consumer base addicted to apps, South Korea is a nation that cannot be ignored by mobile app developers seeking to expand their reach. Peggy highlights the most important tactics to entering Korea and some of the pitfalls you should avoid entering the market as well as in your app.

Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

With Rob Woodbridge and Peggy Anne Salz

Continuing on our look at mobile dominant economies we turn our attention to South Korea in this episode. With 28 million iOS and Android devices and mobile consumer base addicted to apps, South Korea is a nation that cannot be ignored by mobile app developers seeking to expand their reach. Peggy highlights the most important tactics to entering the market and some of the pitfalls you should avoid entering the market as well as in your app.

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Mobile App Minute Episode #002:

If you are serious about making sure your mobile app is successful, launching in Japan is something you cannot afford to leave out. App Annie has listed Japan as the number 1 country for monthly app revenue and to leave it out of your strategy is leaving revenue off the table.

In this episode, Peggy Anne walks us through 3 key strategies to make sure your launch in Japan goes flawlessly.

Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

With Rob Woodbridge and Peggy Anne Salz

If you are serious about making sure your mobile app is successful, launching in Japan is something you cannot afford to leave out. App Annie has listed Japan as the number 1 country for monthly app revenue and to leave it out of your strategy is leaving revenue off the table. 

 

In this episode, Peggy Anne walks us through 3 key strategies to make sure your launch in Japan goes flawlessly.

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Mobile App Minute Episode #001:

In this, our first ever episode of the Mobile App Minute, Peggy Anne Salz of MobileGroove shares some valuable tips on how to bring your mobile app to market in China. The country has emerged as the dominant mobile nation – surpassing the United States in smartphone activations AND app usage. With this great opportunity comes some great challenges as well and through this quick episode you be versed on what to expect and where to start on your path to the Chinese mobile market.

Download Peggy’s book, Apponomics, now.

With Rob Woodbridge and Peggy Anne Salz

In this, our first ever episode of the Mobile App Minute, Peggy Anne Salz of MobileGroove shares some valuable tips on how to bring your mobile app to market in China. The country has emerged as the dominant mobile nation – surpassing the United States in smartphone activations AND app usage. With this great opportunity comes some great challenges as well and through this quick episode you be versed on what to expect and where to start on your path to the Chinese mobile market.

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