The Mobile App Minute with Rob Woodbridge and Peggy Anne Salz

Mobile App Minute Episode #14:

Marketing is an art when it comes to getting the word out for your newly-minted mobile application and there has never been a more affordable means to market than social media. The problem is that most app developers either ignore this opportunity to engage with their community or are doing it terribly wrong. That’s why we are here. This episode focuses on the reasons social media marketing is so important for your mobile app business and the 3 things you should NEVER (and we mean NEVER as in ever) do.

Special thanks to Ken Herron for his contribution!

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

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With Rob Woodbridge and Peggy Anne Salz

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #13:

We’ve all seen an ad on television that has had an impact on us – made us laugh or cry or think or donate or buy or repulse. Mobile ads should be no different. The key is to understand when to display the appropriate ad with the appropriate message and being of the appropriate length.

This is what InMobi calls “Emotional Monetization” and Peggy walks us through an incredibly simple process to understand when to use what type of ad for maximum revenue generation. I.E. When to place the right ads that will make you, the developer, more money.

This is part content strategy and psychology lesson but mostly common sense that, if applied, will net you more earnings making everyone happy in the end.

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

—

With Rob Woodbridge and Peggy Anne Salz

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #12:

Are you a developer for hire or a company involved in mobile development? Have you looked at the enterprise as an opportunity to build a business or your portfolio? You see, larger companies are struggling both internally and externally which makes the opportunity incredibly large. They need to satisfy their own internal requirements for CRM and employee optimization while at the same time satisfy their customers that fuel the business.

Good thing for you that Peggy lays out the opportunity right here in under 10 minutes – thanks to a great infographic from Mubaloo. If you haven’t considered the enterprise market you may be kicking yourself after watching this episode.

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

—

With Rob Woodbridge and Peggy Anne Salz

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #11:

Video has always been an important part of the mobile app marketing process and is getting a huge boost on the iPhone platform when Apple introduces the use of short videos in the next version of its App Store. Peggy summarizes some incredible advice from Apptamin co-founder Sylvain Gauchet to make your app video standout amongst the crowd.

If you haven’t used video to market your app, we provide a great framework to start with. If you have, here’s a refresher on what works and what doesn’t.

—

Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

—

With Rob Woodbridge and Peggy Anne Salz

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #10:

What are the 10 most foundational steps that every single developer needs to do in order to give their app a fighting chance? That question is answered here by Peggy as she highlights a great resource put together by India-based Dot Com Infoway. This episode focuses on the core requirements to set any app on the right path to success.

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Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

—

With Rob Woodbridge and Peggy Anne Salz

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #009:

An arsenal of tools. To win in marketing your app you need to use an arsenal of tools. The more you use, the more likely you are to succeed and one of the important pieces in your app marketing strategy needs to be SMS. There are tremendous benefits and Peggy outlines them in this episode.

If you’ve ever wondered how to give your app a voice, to bring users back that have forgotten about your app or even to deepen the relationship you have with existing users, sit back and watch this episode. Of course, if you don’t care about any of these things you may simply just carry on about your day…

—

Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

—

With Rob Woodbridge and Peggy Anne Salz

If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #008:

Making an app is a complex undertaking. Making your app business successful is also hard work. As we will show you in this series, the decisions you make will largely depend on your category of app, target audience and monetization model. But you shouldn’t just rely on your judgment. Knowing what other app developers think, do and recommend can also help you avoid pitfalls along the way.

Peggy highlights some key information from a new report by Vision Mobile – the good and the frightening – and offers ideas on where the opportunities are to build a mobile app business.

—

Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

—

With Rob Woodbridge and Peggy Anne Salz

Making an app is a complex undertaking. Making your app business successful is also hard work. As we will show you in this series, the decisions you make will largely depend on your category of app, target audience and monetization model. But you shouldn’t just rely on your judgment. Knowing what other app developers think, do and recommend can also help you avoid pitfalls along the way. 

 

Peggy highlights some key information from a new report by Vision Mobile – the good and the frightening – and offers ideas on where the opportunities are to build a mobile app business.

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If the video doesn’t work, you can always listen to the audio:

Mobile App Minute Episode #007:

It is hard enough to come up with a great idea for a mobile business, design it, build it, market it and convince a bunch of people to download it and use it more than once. When, miracles of miracles, you’ve done all that and your customers finally start paying for it. you end up having to wait for up to 60 days to get paid from the various app stores. Life is hard as a mobile development company trying to survive on selling through apps.

So what do you do? Well Peggy has an answer for you on today’s show that you may want to pay attention to.

—

Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

—

With Rob Woodbridge and Peggy Anne Salz

It is hard enough to come up with a great idea for a mobile business, design it, build it, market it and convince a bunch of people to download it and use it more than once. When, miracles of miracles, you’ve done all that and your customers finally start paying for it. you end up having to wait for up to 60 days to get paid from the various app stores. Life is hard as a mobile development company trying to survive on selling through apps.

 

So what do you do? Well Peggy has an answer for you on today’s show that you may want to pay attention to.

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Mobile App Minute Episode #006:

Want to know the secret to a successful app? Well, listen up, here it is. Testing, iteration, interaction and testing again. In short, the secret to a successful app is hard work. There are no shortcuts in the app world any more.

A huge part of the success of your app depends on a very important cycle with your customers – one that if done right will bring you closer to your customer (and satisfying their requirements of you) than ever before. That cycle is testing. If everything is in place and you are constantly testing and asking, every release that lands on your users screen should be closer and closer to what they want because they’ve told you so.

How do you do it? Have no fear, Peggy outlines her A/B testing primer in this episode – things you can do and use right away to start bringing you closer to your user.

*Peggy’s report on Push can be found here.

Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

With Rob Woodbridge and Peggy Anne Salz

Want to know the secret to a successful app? Well, listen up, here it is. Testing, iteration, interaction and testing again. In short, the secret to a successful app is hard work. There are no shortcuts in the app world any more.

 

A huge part of the success of your app depends on a very important cycle with your customers – one that if done right will bring you closer to your customer (and satisfying their requirements of you) than ever before. That cycle is testing. If everything is in place and you are constantly testing and asking, every release that lands on your users screen should be closer and closer to what they want because they’ve told you so.

 

How do you do it? Have no fear, Peggy outlines her A/B testing primer in this episode – things you can do and use right away to start bringing you closer to your user.

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Mobile App Minute Episode #005:

Just because you can doesn’t mean you should.

If there is one thing that mobile has done for communications it has made it easier to send more people more messages more easily. It has also empowered the receiver to turn it off, tune it out and forget just as easily. This is the challenge for all marketers and brand-builders looking to use mobile messaging to grow their empire. The balance must be perfect: Too many messages and in the wrong context and the battle is lost. Too few messages or messages being sent too soon or too late and the battle is also lost.

So what to do?

In this episode, Peggy lays the foundation for your mobile messaging strategy by focusing on the reasons why it is important, what are the 3 most used types of mobile messaging in use today and some implementation tips to get you going in the right direction.

*Peggy’s report on Push can be found here.

Download Peggy’s book, Apponomics, or purchase The Everything Guide to Mobile Apps now

With Rob Woodbridge and Peggy Anne Salz

Just because you can doesn’t mean you should. 

 

If there is one thing that mobile has done for communications it has made it easier to send more people more messages more easily. It has also empowered the receiver to turn it off, tune it out and forget just as easily. This is the challenge for all marketers and brand-builders looking to use mobile messaging to grow their empire. The balance must be perfect: Too many messages and in the wrong context and the battle is lost. Too few messages or messages being sent too soon or too late and the battle is also lost.

 

So what to do?

 

In this episode, Peggy lays the foundation for your mobile messaging strategy by focusing on the reasons why it is important, what are the 3 most used types of mobile messaging in use today and some implementation tips to get you going in the right direction.

 

Full show notes can be found here:

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