The Mobile Commerce Minute with Rob Woodbridge and Chuck Martin

Mobile Commerce Minute Episode #490

How can NFC help sell Adidas shoes? At an OMMA conference at SXSW Jon Werner of Adidas explained the use of NFC embedded inside of their shoes and how it helps consumers find useful information before, during and after the sale. Chuck highlights the key points from his presentation here.

With Rob Woodbridge and Chuck Martin

Mobile Commerce Minute Episode #489

At the recent OMMA conference at SXSW a distinct trend emerged from the leading thinkers and practitioners of mobile tech in retail – the experience of their customers trumps the use of technology. This is welcome news as most are leading with technology and then figuring out a way for it to fit in their customer’s lives. Chuck highlights what Lowe’s and Alex & Ani are doing to use mobile to connect with their customers. These are great lessons as both companies are on the forefront of mobile strategy for retail.

With Rob Woodbridge and Chuck Martin

Mobile Commerce Minute Episode #488

A recent comScore study done on behalf of UPS dove deep into the global habits of mobile shoppers. The study surveyed over 19,000 people around the world and the main points that focused on mobile commerce are highlighted here by Chuck. You can download the full study here.

With Rob Woodbridge and Chuck Martin

Mobile Commerce Minute Episode #487

In case you hadn’t noticed, there is a serious focus these days on mobile payments. It has become, in relative terms, much easier to add payments to an app today than ever before and companies are doing just that. There are some clear leaders emerging in Apple Pay, Google Wallet and Samsung but the fight is far from over. Chuck highlights the state of mobile payments and what the future holds for the industry. Well, the near future anyway, the rest is too hard to predict.

With Rob Woodbridge and Chuck Martin

Mobile Commerce Minute Episode #486

In case there was any doubt about the monetization strategy that works with mobile apps, Juniper Research’s latest report makes it very clear. 88% of app revenue comes from in-app purchases, not at the point of sale. The other incredible number that Chuck discusses in this episode is the number of apps the average person downloads and what that means for your app strategy.

With Rob Woodbridge and Chuck Martin

Mobile Commerce Minute Episode #485

With all the focus on physical product sales from mobile, we should not forget the digital side of mobile sales – which is still growing at an incredible pace. Books, music, movies and apps are driving billions of dollars in mobile sales and are the gateway to more mobile commerce growth. Chuck highlights a recent eMarketer study that shows this growth.

With Rob Woodbridge and Chuck Martin

Mobile Commerce Minute Episode #484

Google did what everyone expected and picked up the technology that once powered the promise of Softcard (nee ISIS). Google’s Wallet is now one of the new old powerhouses in mobile payments but what does the landscape look like without the carrier consortium? Still confusing and still up for grabs according to Chuck.

With Rob Woodbridge and Chuck Martin

Mobile Commerce Minute Episode #483

Another day, another study on the global growth of mobile commerce. The latest is from Ipsos on behalf of PayPal and we summarize the key findings here – including the top 3 obstacles to mobile payments.

With Rob Woodbridge and Chuck Martin

Mobile Commerce Minute Episode #482

According to a new PWC study, almost half of us have made a purchase from our phones – that is up from 30% just 2 short years ago. The study examines how often we buy from our phones and what we actually do with them during the purchase process. Chuck summarizes the key finding in under 2 minutes here. Plus, we discuss what to do about the #1 concern from consumers about using their phones to purchase product.

With Rob Woodbridge and Chuck Martin

Mobile Commerce Minute Episode #481

The path to success with beacons is not as easy as turning them on and collecting revenue. It may seem so simple on the outside but, as you’ll see from this episode, to get it right requires having a comprehensive plan in place before paving a beaconed path to your customers. Chuck highlights some key takeaways from the recent MediaPost IOT: Beacons conference in Chicago featuring timeless advice from Ian Beacraft of Leo Burnett, Scott Varland from IPG Media Lab, Ben Murphy of FCBChicago and Tom Edwards from The Marketing Arm.

With Rob Woodbridge and Chuck Martin