Dive into the essentials of leadership, building trust with digital marketing in construction, and advancing workforce development on episode 48 of The Construction MF'ers podcast!
In this episode, Scott Peper, our CEO and Founder, welcomes Jason Richmond, COO of BuildWitt, who brings over two and a half decades of construction industry knowledge and insight to the discussion and exploration into the power of leadership, marketing, and growth within the construction industry.
His progression from direct fieldwork to leading marketing and business development strategies created unique experiences and mindsets that he’s able to share with us today. At BuildWitt, Jason leverages this profound background towards BuildWitt's objective of uplifting the construction industry, spearheading their commitment to "making the Dirt World a better place." This mission is realized through their comprehensive suite of services, including a creative agency designed for construction, a precisely targeted jobs board, and a cutting-edge microlearning platform, all while orchestrating key industry events.
In this captivating episode, we dive into the pivotal areas where Jason and BuildWitt are making a remarkable difference:
🔹 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗶𝗻 𝗖𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻: Jason emphasizes the critical nature of having an online presence — it's about crafting trust, narrating your brand's journey, and meeting people where they are at, online.
🔹 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗧𝗵𝗮𝘁 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝘀: "You are building leaders, giving people the opportunity to lead." Jason sheds light on the significant role leadership plays in the construction world, beyond project management to inspiring individuals within a team, not just their leader.
🔹 𝗧𝗵𝗲 𝗕𝘂𝗶𝗹𝗱𝗪𝗶𝘁𝘁 𝗜𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲: Focused on growing the Dirt World, Jason emphasizes BuildWitt's mission and how their innovative services uniquely support construction firms in attracting, educating, and retaining top talent.
🔹 𝗕𝗿𝗶𝗱𝗴𝗶𝗻𝗴 𝘁𝗵𝗲 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿: Jason highlights the transformative role of Dirt World events in fostering leadership and workforce development, uniting the industry to pave the way forward. BuildWitt’ s event called, The Ariat Dirt World Summit is a great example.
Get ready as we tackle how to confront the construction industry's challenges and bring new light to leadership, marketing, and bridging the industry together!
🔗 Follow Jason on LinkedIn:
https://www.linkedin.com/in/jasonbrichmond/
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https://www.linkedin.com/in/scott-peper-9387288/
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