This week on the Modern Tire Dealer podcast, we have the good fortune of talking with Mario Isola, Pirelli’s head of Formula One racing operations.

Isola guides us through what a normal F1 race week looks like for him and his team of tire engineers. He describes how tire dealers and regular consumer tires get benefits from the information gleaned from the racing tire and its technology.

Next season, F1 is moving to a bigger tire at 18 inches, and he believes that will provide even more data to non-racing tires than the present 13-inch models.

He even talks about Netflix and F1's successful TV series.

We think you will enjoy this one.

The pandemic forced Spencer Carruthers, owner of Kenwood Tire in West Bridgewater, Mass., to step back and reevaluate his business top to bottom, which led to some tough decisions. He discusses these choices — and the impact they have had on his dealership — in this episode of The Modern Tire Dealer Show.

In this episode of The Modern Tire Dealer Show, MTD's editors discuss the biggest news stories of the past several weeks and they also bring you the latest from the recent SEMA Show.

We talk with Ben Grosko of Integrated Wealth Management about setting up retirement plans for any small business, especially tire dealers and their employees, on the Modern Tire Dealer Show.

One of the main points of the conversation is these types of plans also can help in the hiring process. We all know right now, the hiring market is still recovering from the pandemic, so any help is good help. Ben talks about the legacy and retirement for tire dealers, too.

He talks about some interesting numbers, showing how many small businesses offer 401K plans and then how many of their employees actually sign up.

Are you compensating your technicians in a way that reflects today's market realities? In this episode of The Modern Tire Dealer Show, retail tire expert Jeff Morgan discusses innovative tech compensation strategies you can implement at your dealership.

At VIP Tires & Service, the executives don’t need to lock themselves in a boardroom to brainstorm the next blockbuster business idea. Thanks to an annual survey of the company’s workforce, the employees provide the roadmap. VIP President and CEO Tim Winkeler says the survey is a critical tool in attracting and retaining employees, and the conversations that follow it are a big part of the VIP culture.

Are your counterpeople "order-takers" or "sales-makers?" Tire dealership sales and leadership coach Mike Townsend teaches you how to spot the difference -  and how to transform "order-takers" into true, profit-generating "sales-makers" - during this episode of The Modern Tire Dealer Show.