Welcome to the 12 Days of Goal Getting series.

Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum.
 
 Each episode is short and actionable -- perfect for the busy business owner (you!).
 
 Listen in and enjoy the series!

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Welcome to the 12 Days of Goal Getting series!

Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum.
 
 Each episode is short and actionable -- perfect for the busy business owner (you!).
 
 Listen in and enjoy the series!

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Welcome to the 12 Days of Goal Getting series.

Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum.

Each episode is short and actionable -- perfect for the busy business owner (you!).

Listen in and enjoy the series!

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Welcome to the 12 Days of Goal Getting series.

Over the first 12 days of December, entrepreneurial accountability specialist, Jen Laffin, will share tips and strategies to end the year strong and begin the new year with momentum.

Each episode is short and actionable -- perfect for the busy business owner (you!).

Listen in and enjoy the series!

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

You don’t quit your goals in one big, dramatic moment. You quit in tiny, almost-invisible ways long before you ever say the words “I’m done.” 

It's not a character flaw. It’s a human pattern called your quitting protocol.

In this episode, Jen unpacks what the quitting protocol is, why it shows up the moment things get uncomfortable, and how it quietly pulls entrepreneurs away from the goals they care about most. 

You’ll learn the exact steps to notice your quitting protocol, interrupt it, and build the self-trust you need to finally follow through.

This is the episode to listen to if you’re tired of the stop–start cycle and ready to prove to yourself that you can finish what you begin.

What You’ll Learn

• The real meaning of the “quitting protocol” and why it happens subconsciously
• How your pattern shows up the same way every time you lose steam
• How your quitting protocol damages your self-trust bank (and how to rebuild that balance)
• How to interrupt the pattern before it derails your goals
• How to anchor an identity that supports follow-through

Episode Resources

Take the free Goal Getter Blind Spot Audit
Discover the patterns holding you back and get a personalized report:
jenlaffin.com/blindspotaudit

If You Enjoyed This Episode

Share it with a friend who has big goals but keeps stalling.

And if you haven’t already, follow the show so you never miss an episode.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

If you’ve ever wondered why you can be smart, driven, and ambitious…yet still find yourself avoiding the very things that would grow your business, this episode explains everything.

I'm breaking down the Comfort Cave, the mental hideout place your brain pulls you into whenever you’re about to stretch, grow, or step into the next version of yourself. 

It feels safe, but there’s a cost: momentum, consistency, confidence, and the results you say you want.

Inside this episode, you’ll learn:

• What the Comfort Cave actually is and why it feels so appealing
• Why your brain pushes you toward “small and safe,” even when you want big results
• How the Comfort Cave shows up in your business and slows your growth
• The real cost of staying comfortable (hint: your Self-Trust Bank takes the hit)
• The signs you’re hiding in the cave right now
• Why leaving the cave feels so hard — and why that’s totally normal
• Three practical steps to break free and build momentum today

If you’ve been stuck in preparation mode or “I’ll do it later” energy…this episode is your wake-up call.

When you're ready to break free from your Comfort Cave, the Goal Getters Club is the place to do it. Visit www.jenlaffin.com/ggc to learn more and to request a free access pass.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

When you break a promise to yourself, it’s easy to brush it off.

But every missed commitment quietly drains your self-trust, confidence, and momentum.
 

In this episode, Jen unpacks the real price of broken promises, why they hit harder once you become your own boss, and how to start rebuilding belief in your follow-through — one small win at a time.

You’ll learn how to recognize where you’re leaking energy, delaying growth, and eroding your entrepreneurial identity — and what it takes to start keeping your word to yourself again.

In This Episode, You’ll Learn:

Why broken promises are more than productivity slips

• Each time you don’t follow through, you make a withdrawal from your Self-Trust Bank.
• Those small withdrawals add up to lower confidence, doubt, and procrastination.

The employee → entrepreneur accountability shift

• As an employee, accountability was external — your boss set the rules.
• As an entrepreneur, you are the system. Breaking promises now affects your income, impact, and integrity.

The real costs of breaking promises to yourself

• Erosion of identity: You stop seeing yourself as someone who follows through.
• Delayed growth: Each delay weakens momentum, confidence, and cash flow.
• Energy leaks: Open loops clutter your mind and drain creativity.
• Confidence decay: Doubt becomes your default, and you stop trusting yourself to deliver.

Take the Goal Getter Blind Spot Audit to discover where you’re stalling and how to rebuild self-trust: www.jenlaffin.com/blindspotaudit

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Most entrepreneurs believe they just need more willpower to stay consistent.

And here's their mistake: Willpower might get you started, but it won’t get you to the finish line.

In this episode, Jen breaks down why relying on willpower is keeping you stuck, what’s really going on in your brain when motivation disappears, and what works far better for long-term success.

If you’ve ever told yourself, “I just need to try harder,” this episode will help you understand why trying harder isn’t the answer — and what to build instead.

You’ll Learn:

• Why willpower runs out — and what happens in your brain when it does
• How entrepreneurs mistake “grit” for “structure”
• What to use instead of willpower to create lasting consistency
• The 3 tools that make success inevitable (no more white-knuckling your goals)
• How to shift from forcing yourself forward to being pulled by momentum

👉 Take the Goal Getter Blind Spot Audit: www.jenlaffin.com/blindspotaudit

Discover your strengths, uncover your blind spots, and learn what’s sabotaging your consistency.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

If your business growth has stalled, the problem might not be your effort —it's what your spending that effort on.

In this episode, Jen breaks down the difference between busy work and productive work and shows you how to apply the 80/20 Rule to scale smarter, not harder.

You’ll learn how to identify the 20% of tasks that drive 80% of your results, eliminate distractions that don’t serve your goals, and reclaim your time for what truly matters --> clients, cash, and credibility.

Because when you focus on what moves the needle, momentum follows.

Key Takeaways

• 80/20 Rule Basics: 80% of your results come from 20% of your actions, but most entrepreneurs spend their days on the wrong 80%.
• Busy vs. Productive: Busy tasks feel important but keep you in place; productive tasks stretch you and grow your business.
• The Focus Filter: Three questions to ask yourself to determine if a task is really worth your timeWhy This Matters

Scaling isn’t about doing everything. It’s about knowing what deserves your energy — and letting go of what doesn’t.
 

The entrepreneurs who grow fastest are the ones who learn to filter, focus, and follow through.

🎯 Take the Goal Getter Blind Spot Audit
Uncover where your focus may be misaligned and get a personalized report on how to boost your goal-getting potential.
👉 www.jenlaffin.com/blindspotaudit

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

What if reaching your goals was less about hustle and more about structure?

Listen into this episode and learn about The Goal Getter Framework—the house your goals live in, and how each component of the framework works together to create ease and speed in the goal getting process.

You’ll learn how:

• Your mindset sets the tone for everything you build. A shaky foundation of fear or doubt will make every other effort harder to sustain.
• Strategy without structure won’t last. You can have the best ideas in the world, but without accountability and follow-through, they’ll never take root.
• Perfection doesn’t build progress—consistency does. Success isn’t about flawless execution; it’s about showing up and stacking small wins.
• Self-trust is your business insurance policy. When you believe in your ability to figure things out, you stop waiting for certainty and start creating results.
• Accountability turns intentions into action. It’s not about someone checking on you—it’s about having the right support system to keep your commitments intact when motivation fades.

Each piece works in harmony to help you follow through, stay focused, and grow with confidence.

🎯 Take the Goal Getter Blind Spot Audit to discover your strengths, spot your blind spots, and get a personalized plan to boost your goal-getting power.

👉 Take the quiz: https://www.jenlaffin.com/blindspotaudit

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.