The Momentum Method with Jen Laffin

Ever wonder why you stall right when things start working?
You might not be afraid of failing — you might actually be afraid of succeeding.

In this episode, Jen Laffin unpacks one of the most overlooked mindset blocks in entrepreneurship: the fear of success. She explains how your primal brain — the part that’s wired to keep you safe, alive, and lazy — often mistakes success for danger because it means change, visibility, and responsibility.

When your brain equates growth with risk, it quietly steers you back to what feels familiar — what Jen calls your Comfort Cave.

This conversation will help you spot how fear of success hides behind perfectionism, procrastination, and over-preparing — and show you how to rebuild the self-trust needed to confidently expand into your next level.

💡 What You’ll Learn in This Episode

• What the fear of success really is — and why your brain sees it as a threat
• How it shows up in your business disguised as productivity or “getting ready”
• The identity shift success requires and why that can feel uncomfortable
• Four reflection questions to help you recognize if fear of success is keeping you stuck
• How to build capacity for success instead of trying to eliminate fear
• Why self-trust is the bridge between who you are now and who you’re becoming

Fear of success keeps capable entrepreneurs looping in maintenance mode — refining, preparing, and perfecting — instead of expanding.

When you understand that your hesitation isn’t laziness but protection, you can lead yourself through it instead of letting it lead you.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

If you’ve built a solid 5-figure business but can’t seem to break through to consistent 6-figure revenue, this episode is for you.

In this episode, Jen Laffin unpacks one of the most common traps smart entrepreneurs fall into --> trying to DIY their way to growth. “Doing it all yourself” isn’t a badge of honor anymore, it’s actually slowing your momentum, draining your energy, and keeping you from the results you’ve already worked so hard for.

What You’ll Learn in This Episode

• The hidden costs of DIY strategies that keep entrepreneurs stuck at the same revenue ceiling
• How scarcity mindset disguises itself as “responsibility” and blocks your growth
• What successful Goal Getters do differently to scale faster and with less stress
• Simple mindset and action shifts to move from “figure it out alone” to “grow with support”
• The one reframe that will help you see investment as a business accelerator, not an expense
  
  

Every month you stay in DIY mode, you’re losing potential revenue and momentum -- and robbing your potential clients the help they need from YOU.

It's time to change that.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Ever feel like you’re doing all the right things—building spreadsheets, mapping funnels, whiteboarding strategies, yet revenue still isn’t moving?
If so, you might be stuck in what I call the planning spiral. It feels productive, but in reality, it’s procrastination or perfectionism dressed up as strategy. And it’s costing you money, momentum, and clients who need your help right now.

In this episode of The Goal Getter’s Guide, I’m breaking down why your primal brain tricks you into endless planning and how to break free so you can start generating results. You’ll learn how to spot the lies your brain tells you (like “You just need to tweak this one more time…”), and how to replace them with bold, revenue-generating action.

What You’ll Learn in This Episode:

• Why your primal brain convinces you planning is safer than action—and how that stalls your growth.
• Common “planning whispers” that feel smart but keep you stuck (like waiting until your website is perfect or your offer is flawless).
• The three practical steps to move from over-planning to implementation:

Why This Matters for Scaling Entrepreneurs

If you’re already at high 5-figures, you don’t have an information problem, you have an implementation problem. The entrepreneurs who scale are the ones who move before it feels perfect. Future-you isn’t waiting for another plan. She’s thanking you for taking action today.

Quick Action Challenge

Ask yourself: What is the smallest action I can take in the next 24 hours to move this forward? Then go do it.

Resources & Next Steps

If you’re ready to break out of the planning spiral for good and build the self-trust and structure that make follow-through inevitable, come join me inside The Goal Getters Club at www.jenlaffin.com/ggc. This is where planning meets intentional action -- and where your results actually happen.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Every entrepreneur eventually learns the hard truth: your time and energy are limited. And if you’re wasting that energy on things that don’t move you forward, you’re holding yourself back from the business you want to build.

In this episode of The Goal Getter’s Guide, Jen Laffin shares 20 things goal getters no longer waste time on — from second-guessing every decision to chasing shiny new projects. 

You’ll walk away with a clear picture of where your energy leaks might be and how to reclaim focus, clarity, and momentum.

What You’ll Learn in This Episode:

• Why perfection, procrastination, and comparison drain your progress
• The mindset shifts that separate goal setters from goal getters
• How to identify and release the habits that slow down your growth
• A simple challenge to create more momentum this week

Highlights from the Episode:

1. Goal getters trust themselves instead of second-guessing.
2. They choose progress over perfection.
3. They act their way into clarity, not the other way around.
4. They expect discomfort — and keep moving through it.
5. They stay consistent without the “fresh start” cycle.
    …and 15 more habits they avoid so their energy goes where it matters most.

Why It Matters

Success isn’t just about what you do. It’s also about what you stop doing. By dropping even one of these time-wasters, you’ll feel lighter, clearer, and more equipped to follow through on your biggest goals.

🎧 Listen in and choose one habit to release this week. It may be the exact shift that helps you move from stuck to unstoppable.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Ever felt like accountability means pressure, guilt, or someone breathing down your neck?

 If so, you’re not alone and that viewpoint is probably holding you back from the growth you really want.

In this episode of The Goal Getter’s Guide, we break down why most entrepreneurs resist accountability (hint: it feels like punishment) and introduce a new way to think about it: Accountability Without the Angst. 

This isn’t about letting yourself off the hook. It’s about building the structure and self-trust that allow you to scale without shame or overwhelm.

What You’ll Learn in This Episode:

• Why traditional accountability doesn’t work for entrepreneurs (and what to use instead).
• How accountability acts as infrastructure—the scaffolding that lets your business rise higher.
• The role of the primal brain in creating fear, doubt, and procrastination.
• The three pillars of Accountability Without the Angst:
  1. The Self-Trust Bank — building belief in yourself through consistent follow-through.
  2. Compassion + Challenge — balancing support with stretch so you can grow without shame.
  3. Aligned Action — focusing on the right actions, not just more actions.
• Why learning to override fear-based thoughts collapses timelines and accelerates business growth.

Why This Matters

The old model of accountability was built for classrooms and corporate settings—not ambitious business owners. If you want to scale, you don’t need a babysitter. You need a partner who understands how fear and self-doubt can stall your momentum—and how to help you move through them with clarity, structure, and compassion.

Quick Win Challenge

Audit your accountability system this week. Does it inspire you to follow through, or does it shame you into hiding? Choose one task today, complete it, and feel what it’s like to make a deposit into your Self-Trust Bank.

Remember: accountability isn’t about force. It’s about freedom. And when you learn how to do it without the angst, there’s nothing you can’t follow through on.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Ever feel like your own mind is working against you? You’re not alone.

In this episode, Jen Laffin unpacks one of the biggest mindset shifts every entrepreneur needs to make: you don’t have to believe every thought you think.

Your brain’s job is survival, not success. That means it will constantly feed you doubts, fears, and excuses to keep you stuck in your “comfort cave.” But those thoughts aren’t facts. They’re just sentences your brain offers to keep you safe (and small).

What You’ll Learn in This Episode:

• The difference between your modern brain and your primal brain—and why knowing this changes everything for entrepreneurs.
• How your Comfort Cave keeps you stuck in procrastination, perfectionism, and self-doubt.
• The 5 biggest Self-Doubt Roadblocks that derail business owners (and how to spot them).
• Why thoughts like “You’re not ready” or “What if you fail?” are simply brain tricks—not truth.
• Three practical tools to shut down negative thoughts before they sabotage your momentum:
  1. Pause and question the thought.
  2. Name the voice of your Primal Brain.
  3. Collect evidence for the opposite.

Why This Matters for Entrepreneurs

Self-doubt isn’t a sign that you’re failing—it’s proof that you’re growing. Every time you leave your comfort cave to pursue a new client, launch a program, or step into visibility, your primal brain will sound the alarms. Learning to recognize and redirect those thoughts is the key to building self-trust and following through on your biggest goals.

Resources & Next Steps

• Share this episode with a fellow entrepreneur who needs to hear that their doubts aren’t the truth.
• Leave a rating and review so more go-getters can find this show.
• Subscribe so you don’t miss future episodes packed with mindset and accountability strategies.

💡 Takeaway: Your thoughts aren’t always the truth. The real truth is what you choose to believe and act on. Step out of the comfort cave—your next level of success is waiting.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Welcome to the very first episode of The Goal Getters Guide! In this episode, Jen Laffin dives into one of the most overlooked (but most critical) parts of starting a business: the identity shift from employee to entrepreneur.

Because it’s not the strategy, the tech, or even the money that trips most new business owners up, it’s the conditioning you bring with you from your old 9-to-5 life. If you don’t address it, you’ll keep spinning your wheels, procrastinating, and second-guessing yourself even when you know exactly what you want.

What You’ll Learn in This Episode:

• Why your employee identity is secretly holding you back as a business owner.
• The habits employees are trained to follow (and why they don’t work when you’re your own boss).
• Signs you’re still stuck in employee thinking, like:
  • Feeling guilty for not working a 9-hour day.
  • Waiting for the “right” way instead of trusting yourself.
  • Spinning in confusion without a clear system.
  • Procrastinating on the big, bold goals.
• Four powerful ways to shift into your entrepreneurial identity, including:
  1. Building your Self-Trust Bank by keeping promises to yourself.
  2. Scheduling CEO time for vision and strategy.
  3. Redefining failure as data instead of judgment.
  4. Practicing “ABC: Action Brings Clarity.”

Why This Identity Shift Matters

As an employee, your worth is measured in hours logged and gold stars from your boss. As an entrepreneur, your worth comes from the value you create and your ability to make decisions even without complete data. Until you embrace this shift, you’ll keep looking for external validation that no longer exists.

The good news? Once you step into your true entrepreneurial identity, your decisions, actions, and results will finally start lining up with the business you’re trying to build.

Reflection Question

Where are you still thinking like an employee instead of the entrepreneur you want to become?

Resources & Next Steps

• Share this episode with a fellow business owner who might need this identity shift.
• Subscribe to The Goal Getters Guide so you don’t miss the next episode: “Why You Shouldn’t Believe Every Thought You Think.”
• Leave a review to help more entrepreneurs discover this show!

💡 Takeaway: You can’t build a successful business with an employee mindset. Step fully into your role as an entrepreneur and watch how fast your growth accelerates.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Welcome to The Goal Getter Guide Podcast!

This podcast is for entrepreneurs and small business owners who want to reach their next level—but keep getting stuck in self-doubt, fear, and procrastination.

Hosted by Jen Laffin, founder of Goal Getter Solutions and creator of the Goal Getter Framework, this podcast helps you shift your mindset, build self-trust, and finally follow through on your goals.

In short, actionable episodes, you’ll learn how to:

• Step into your entrepreneurial identity
• Manage self-doubt and perfectionism
• Beat procrastination
• Set goals you’ll actually achieve

Think differently. Take action. Become the consistent, confident entrepreneur you’re meant to be.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

I believe that one of the reasons many people dislike goal setting is because they've attached a lot of guilt, shame, and blame to themselves when things go wrong.

But it doesn't have to be that way.

What if instead of making yourself feel bad when things don't go as planned, you decided to extend grace and space to yourself instead?

Listen in to this week's episode to learn more about why grace and space matter AND to hear a big announcement about the future of this show.

___________

Stay in touch with Jen! Visit her website at www.jenlaffin.com to join her newsletter.

___________

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

The great comedian Jerry Seinfeld is the inventor of the "Don't Break the Chain" productivity strategy that has helped me and many of my clients reach our goals.

It's premise is simple and IT WORKS!

Listen in to this week's episode of The Flight School Podcast to learn how you can build your own chain of productivity.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode,  please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more? 

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.