The Monday Marketing Minute

This week, ask a colleague you have a good relationship with to do an email newsletter article swap. An easy way to instantly gain credibility with a new audience.

In the month of October we are focusing on "borrowing other people's audiences," in other words, getting in front of the audiences other business owners have already established. This allows you to warm up a whole new group of people to become your patients, without having to build that audience on your own from scratch. 

This week's strategy is to get featured on one podcast, either a local podcast or a podcast related to your specialty/symptoms you like to treat. In this episode, we talk about how getting on ANY kind of podcast can help with your business' AI visibility.

Sharing my favorite way to ask for reviews/testimonials. This is the exact method I use in my practice. We have 114 reviews and counting, so it works! 

This week, add one of your best, brief testimonials above or below a decision point on your website - near a book now button, near your price list, near your contact form, etc. A super simple but impactful tweak for your website!

This week, pin your social proof to the top of your social profiles to make sure new followers or audience members get the chance to see it. More details and ideas in the episode.

In September we're shifting our focus to review and social proof. This week, take one Google review you've received and repurpose it in various places across your digital ecosystem, to get more mileage out it.

This week, copy and paste the text from your homepage into AI and ask for repurposing ideas for that content. We often forget what a treasure trove of content our website is, especially evergreen pages like the homepage, conditions pages, and services pages. 

This week, find your best performing email and repurpose it into one new piece of content. Or simply resend the email with light edits if needed.

This week, take one FAQ, make it specific to a symptom you love to treat and want more of, and use it to create one new piece of content.

We're continuing to focus on repurposing content in August.

This week, republish 3-4 previously published updates on your Google Business Profile.