This week, craft a single, concise sentence defining who you help, their symptoms, and how you help them; then add it to specific places in your marketing so your ideal patient recognizes themselves easily. 

This week, fill in the "Service Area" section of your Google Business Profile with at least 3 locations that you want to pull patients from. 

Mentioned in this episode:

Optimize Your Google Business Profile Workshop on Weds., Nov. 19th from 12:00-1:00pm EST - Join me live or watch the replay.

This week, add one testimonial to each of your service pages for a simple SEO boost. 

Join me for a live workshop this Weds., Nov. 12th - SEO Made Simple for Wellness Professionals: michellegrasek.com/google

This week - add keywords to 3 "alt tags" on your website to improve your SEO.

This week, add three internal links on your website to boost your SEO. Super simple, big impact.

This week, your goal is to repurpose a testimonial into a graphic that you can share in multiple places. Let's get a lot of mileage out of that happy patient feedback!

This week: Ask one happy patient for a testimonial. That's it! We haven't done this since Week 7 so it's time. 

In your request, you must include the direct link to your Google Business Profile review page. You can find this under "Ask for Reviews" when you're signed into your Google Business Profile.

This week's marketing strategy: Add a new photo to your Google Business Profile. To add a caption, you must upload the photo using the Google Maps app on your phone.

*The new recommendation is add a new photo every week (!) and multiple sources agree this helps boost your profile's visibility. 

This is a very low-effort strategy, for a lot of return.

This week - Reconnect with a referral partner to remind them that you exist and would love to support them.

Mentioned in this episode: Simple, brief script to use as a template for outreach:

"Hi [Name], I was just thinking about you and the great work you do with [X patients]. How are you? How’s business? Hope you’re doing well. I’d love to reconnect soon. If you have a patient who might benefit from acupuncture, please feel free to send them my way. And of course I’ll continue sending people your way as often as I can. Loved your recent IG post on [xyz]. If there’s anything else I can do to support you and your work, please let me know.”

If you haven’t touched base with them in awhile, you can add, 

“Should I still send you [xyz] kind of patients? Are they still your favorite /your focus? Let me know so I can best support you and your practice.” 

This week, do an Instagram "repost" swap with fellow local business owners to give your account a major visibility boost. 

Mentioned in this episode: 

• Wellness Marketing School Live - $200 off
• Acupuncture Marketing School Self-Paced - $200 off

Sign up before midnight on Thurs., Sept. 25th and get a free bonus - a 1:1 Marketing Strategy Session with me via Zoom (value $247).

I'd love to help you with your business! :)