This week, put up a community bulletin board in your office and invite your professional contacts to share their upcoming events. This isn't about the bulletin board, but rather a reason to reach out to your existing contacts, remind them that you exist, and support them. It also makes a great reason to introduce yourself to new contacts. 

Month of June = Local and In-Person Marketing

This week, choose a local business and become a regular. Don't underestimate the power of familiarity in building relationships and trust that lead to appointments.

This week we're talking hashtags - use 5 local hashtags on every post and Reel. Don't forget to continue geotagging every post and reel as well.

This week, start adding geotags to every Instagram post and Reel, for better local search visibility.

This week, add text with your location on top of Reels. For example, add the text, "📍Rochester, NY" onto the video of your next Reel. This helps with "SEO" for your Instagram account because it helps Instagram better understand who to show your content to. 

This week, add your location to the "name" field in your Instagram bio so your profile is more searchable for local people. (Improves local SEO.)

This week, add a new photo and an "update" (also sometimes called a "post") to your Google Business Profile. 

This week, add a short video (20-30 seconds) to your Google Business Profile, and click on your Book Now button to make sure the link is correct and it's working.

This week, update the "service description" for each service listed on your Google Business Profile.

In April, we're focusing on optimizing your Google Business Profile (GBP) to help Google show your profile more often so you can get more patients. 

This week: Update the business description of your GBP. 

Use this as a template and ask Chat GPT to rewrite this for your practice:

"Seneca Falls Acupuncture specializes in pain management, women’s health, and cosmetic acupuncture, helping patients in Seneca Falls and the surrounding Finger Lakes region feel their best. We provide personalized treatments for chronic pain, hormonal health, anxiety, digestion, and skin concerns including fine lines and hair thinning. We also offer microneedling for skin rejuvenation. Voted Best Acupuncture Clinic in the Finger Lakes three years in a row (2023–2025), we’re known for thoughtful, individualized care in a calm, supportive environment. Book your appointment to get started."