Imagine waking up one day to find that everything around you—groceries, gas, housing—costs significantly more than it did yesterday. Your savings, your income, and everything you’ve worked hard to build are suddenly worth less in terms of purchasing power. This is the harsh reality of inflation, a silent wealth destroyer that erodes the value of your money over time. That’s exactly why we sat down with Rich Checkan, an expert in precious metals, to uncover the truth about gold as the ultimate wealth insurance.

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If you’ve ever wondered how to protect your financial future against inflation, economic downturns, and government overreach, this is the conversation you need to hear.

Why Gold Matters Now More Than EverGold as the Ultimate Wealth InsuranceGold is Money, Not Just an InvestmentWhy Governments and Central Banks Hoard GoldGold as an Inflation ShieldHow Infinite Banking Enhances Gold OwnershipHow to Buy and Store Gold the Right WayHow Much Gold Should You Own?The Power of Gold and Infinite Banking for Wealth ProtectionGold Price and the U.S. Money SupplyBook A Strategy Call

Why Gold Matters Now More Than Ever

In today’s uncertain economic climate, many people focus solely on stocks, bonds, and real estate, overlooking one of the most time-tested and reliable assets—gold. Unlike paper currency, which loses value due to inflation, gold retains purchasing power, offering stability when other investments fail.

In this article, we’ll break down the key insights from our conversation with Rich Checkan, exploring why gold is not just an investment but a financial insurance policy. You’ll learn:

Why gold has been the go-to store of value for centuries

How it protects your wealth against inflation and economic crises

The best ways to buy and store gold

How gold and Infinite Banking work together to build liquidity and long-term wealth

Practical steps you can take today to integrate gold into your wealth strategy

If you’re serious about taking control of your financial future, keep reading.

Gold as the Ultimate Wealth Insurance

Gold is Money, Not Just an Investment

One of the biggest misconceptions about gold is that it’s just another commodity. The truth? Gold has been used as real money for thousands of years. Unlike fiat currencies, which governments print at will, gold cannot be artificially created. It’s scarce, tangible, and universally recognized as a store of value.

Rich Checkan explained that gold serves as a hedge against inflation because its value rises when paper money loses purchasing power. Unlike the U.S. dollar, which has lost over 98% of its value since the creation of the Federal Reserve, gold has maintained its purchasing power. A century ago, an ounce of gold could buy a quality suit, and today, it still can.

Why Governments and Central Banks Hoard Gold

Ever wonder why central banks around the world continue to stockpile gold? If gold was just another asset, why would the most powerful financial institutions be accumulating it? The answer is simple: gold is the ultimate form of money.

Rich highlighted that countries like China, Russia, and India have been increasing their gold reserves to reduce dependence on the U.S. dollar. This move signals a shift away from fiat currency dominance and an acknowledgment that gold is a necessary safeguard against economic uncertainty.

Gold as an Inflation Shield

Inflation is silently eroding the purchasing power of your savings. When governments print money excessively, the value of each dollar declines, making everything more expensive—from groceries to housing. Gold, on the other hand, maintains its value because it’s not tied to any single economy or government policy.

Rich emphasized that holding gold is like having an insurance policy against inflation. It doesn’t rely on the performance of the stock market or interest rates. Instead,

Turn financing costs into a financial tailwind by changing the way you think about money. Flying is an amazing experience. But have you ever noticed that when you fly west, your flight takes longer than when you fly east? That’s because of the jet stream—a strong, high-altitude wind that either pushes you forward or slows you down. The difference can be significant, sometimes cutting travel time by 40 minutes or more.

https://www.youtube.com/live/fK26dobWr7M

This same principle applies to your financial life. Most people unknowingly operate with a financial headwind, paying interest and financing charges that slow them down. But what if you could turn financing costs into a financial tailwind, propelling your financial progress forward? That’s exactly what Nelson Nash discusses in Becoming Your Own Banker, and today, I want to walk you through how to harness this power for yourself.

What You’ll Gain from ThisThe Financial Headwind: Where Are You Losing Money?Turn Financing Costs into a Financial Tailwind with Infinite BankingPolicy Design: Building the Right PlaneThe Key Takeaway: IBC Allows You to Turn Financing Costs into a Financial TailwindBook A Strategy CallExternal Resources:

What You’ll Gain from This

By the end of this article, you’ll understand:

Why financing costs are a major drag on your financial growth.

How to rethink your approach to banking.

How to use life insurance to create a financial tailwind.

How to apply these principles step-by-step.

The Financial Headwind: Where Are You Losing Money?

Most people don’t realize just how much of their income is lost to financing charges. Nelson Nash estimated that, on average, 34.5% of a person’s income goes toward interest payments on mortgages, car loans, credit cards, and other debts. That’s a third of your income going out the back door, working against you instead of for you.

Think about it this way: if you’re saving 10% of your income but losing 34.5% to interest payments, you’re moving backward financially. It’s like flying against a 345-mph headwind with an engine that only pushes you forward at 100 mph. You’ll never reach your destination efficiently.

Turn Financing Costs into a Financial Tailwind with Infinite Banking

Infinite Banking flips this model upside down. Instead of paying third-party financial institutions, you redirect those financing costs back into your own system. Here’s how it works:

Capitalization: Think Long Range

Infinite Banking isn’t a short-term strategy; it’s about building financial control for the rest of your life.

Just like a plane needs enough fuel to take off and reach cruising altitude, you need to capitalize your banking system with properly structured whole life insurance policies.

Eliminate the Headwind: Recapturing Interest

Every dollar you pay in interest is a dollar you no longer control. By financing through your own policy, you keep the money in your system.

Your money continues compounding, even while you use it.

Build Momentum: The Power of a Tailwind

As your policy grows, your access to capital increases.

Instead of constantly borrowing from banks and paying them interest, you borrow from yourself, recapture the interest, and reinvest it.

This creates a snowball effect where your wealth accelerates, just like a plane gaining efficiency as it reaches altitude.

Policy Design: Building the Right Plane

Not all policies are created equal. If you want your financial airplane to perform at the highest level, you need the right design. Here are the key components:

Premium Structure

Base Premium: The foundation of your policy, providing long-term sustainability.

Paid-Up Additions (PUAs): These turbocharge your cash value growth and liquidity.

Convertible Term Riders: These allow for future expansion without additional underwriting.

Long-Term Commitment

Short-term thinking leads to inefficient policies.

Imagine walking into a grand bank building with marble floors, high ceilings, and neatly dressed bankers eager to assist you. You deposit your hard-earned money, confident that it is safe and growing. But have you ever stopped to ask yourself—where is the bank? What role does it actually play in your financial future?

https://www.youtube.com/live/LFaf2iEnh94

This question is at the heart of today’s discussion on the Money Advantage podcast. It’s one that often comes up when people first learn about Infinite Banking. Where is the bank in Infinite Banking? How can you call it banking if there’s no traditional bank involved?

If you’ve ever wondered whether Infinite Banking is a legitimate financial strategy or if it’s just another buzzword in the financial world, we’re here to clear up the confusion. Let’s dive into what banking really is and how you can take control of it in your own life.

Challenging the Conventional View of BankingThe Truth About BankingWhy Do Banks Exist?The Three Core Functions of BankingWhere is the Bank in Infinite Banking?Why Infinite Banking Puts You in ControlBringing It All TogetherBook A Strategy Call

Challenging the Conventional View of Banking

Banking is more than a place—it’s a process. Understanding how money moves, who controls it, and who profits from it is the key to financial freedom. In this article, we’ll break down the fundamentals of banking, explain why Infinite Banking is not about replacing your local bank but rather about reclaiming control over the banking function in your life, and show you how you can apply these principles to build lasting wealth.

By the time you finish reading, you’ll understand:

Where is the bank in Infinite Banking?

Why banks exist and how they make money

The three core functions of banking that you can take control of

How you can mimic the banking function using whole life insurance

Why this approach provides more financial security, liquidity, and flexibility than traditional banking

Why this strategy can serve as a foundational pillar in long-term wealth creation

Let’s get started.

The Truth About Banking

Why Do Banks Exist?

To answer the question of: 'where is the bank', we must first understand why banks exist in the first place. Historically, banks were created as safe places to store money—often in the form of gold—so individuals wouldn’t have to worry about protecting it themselves. Over time, banks realized they could make money by lending out deposits at interest, and thus, the modern banking system was born.

Today, banks don’t just hold your money; they use it to make more money. They pay you a small interest rate on deposits while charging much higher interest rates on loans. This spread—the difference between what they pay and what they charge—is how banks make money.

But what if you could take control of this process yourself? What if you could become your own bank and keep those profits within your financial system? That’s where Infinite Banking comes in.

The problem with traditional banking is that it benefits financial institutions, not consumers. Every time you deposit money into a bank, you are allowing them to use your funds to generate revenue, while you receive minimal interest in return.

The Three Core Functions of Banking

To understand Infinite Banking, you need to first understand what banks actually do. Banks provide three key functions:

Facilitating Transactions: They allow money to move between people and businesses through checking accounts, debit cards, and payment processing.

Storing Capital: They provide a place to hold money safely (or at least, that’s what they want you to believe).

Providing Financing: They lend money and earn interest on those loans, which is their primary profit source.

The goal of becoming your own banker is not to replace the transactional role of banks—you’ll still use them for daily spending. Instead,

Imagine this: You’re researching financial strategies, and you keep running into this concept called Infinite Banking. But then, you see a claim—Infinite Banking is only for the wealthy. Maybe you start to wonder: Is Infinite Banking only for the wealthy? Is this really something I can use? Or is it just a strategy for high-net-worth individuals to stash their cash and avoid taxes?

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If you've ever questioned whether Infinite Banking is only for the wealthy, you’re not alone. There’s a lot of misinformation out there. In this article, we’re going to debunk the myth, show you how Infinite Banking actually works, and explain why it’s not just for the ultra-rich. In fact, it could be the most powerful financial tool available to anyone who understands and applies it correctly.

Let’s dive in.

Why Do People Think Infinite Banking is Only for the Wealthy?What Is Infinite Banking Really About?Why Infinite Banking Is Not Only for the Wealthy1. It’s Based on Cash Flow, Not Net Worth2. Banks and Businesses Already Use This Strategy3. You Can Start at Any Level4. It Protects You From Market Risk5. It Provides Lifetime BenefitsWhat About High-Net-Worth Individuals? Why Do They Use Infinite Banking?How to Get Started with Infinite Banking (Even If You’re Not “Wealthy” Yet)Final Thoughts: Is Infinite Banking Only for the Wealthy?Book A Strategy Call

Why Do People Think Infinite Banking is Only for the Wealthy?

The misconception that Infinite Banking is only for the wealthy comes from two main places:

The stories of wealthy families using it. You hear about how the Rockefellers, Walt Disney, JCPenney, and other major figures used whole life insurance to build their empires. It’s easy to assume that if they used it, it must be a strategy for the rich.

People misunderstand how it works. When people hear “whole life insurance,” they assume it’s just an expensive insurance product. They don’t realize it’s actually a tool for cash flow management, financing, and growing wealth that anyone can use—regardless of net worth.

But here’s the truth: Infinite Banking is not about how much money you have. It’s about how you manage the money you do have.

What Is Infinite Banking Really About?

Infinite Banking is not a secret strategy reserved for the wealthy. It’s a method of using a specially designed dividend-paying whole life insurance policy as a personal banking system.

Here’s how it works:

You put money into a whole life insurance policy instead of a traditional bank savings account.

Your cash value grows tax-deferred, and you can access it anytime through policy loans.

When you borrow against your policy, your money continues to grow uninterrupted—even while you use it.

Instead of paying interest to a bank, you pay the life insurance company of which you are a part owner, and you maintain control of your capital.

The key advantage? You control the banking function in your life rather than relying on traditional banks and lenders.

And this applies whether you have $50,000 in savings or $5 million.

Why Infinite Banking Is Not Only for the Wealthy

Let’s bust this myth once and for all. Infinite Banking is not just for the ultra-rich—and here’s why:

1. It’s Based on Cash Flow, Not Net Worth

Many people assume you need millions of dollars to start Infinite Banking. But that’s simply not true.

What you need is consistent cash flow. Infinite Banking isn’t about how much money you already have—it’s about how you manage and use your money. Even if you’re just starting out, you can begin with small policies and scale up over time.

2. Banks and Businesses Already Use This Strategy

If you’ve ever heard of Bank-Owned Life Insurance (BOLI) or Corporate-Owned Life Insurance (COLI), you know that banks and large corporations store billions of dollars in whole life insurance policies.

Why? Because it’s a safe, liquid,

It’s a quiet evening. Snow begins to blanket the ground as the roads grow slick with ice. You’re driving home late at night, carefully navigating the treacherous conditions. Thoughts race through your mind. What if you couldn’t make it home? Would your family be taken care of? It’s a stark question we often avoid, but life’s uncertainties don’t wait for us to be ready. That moment of reflection ties closely to today’s conversation: life insurance beneficiaries.

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Today, we’re diving into one of the most overlooked aspects of life insurance: its beneficiaries. Beneficiaries are a critical aspect of financial planning—how we protect and provide for our loved ones when we’re no longer there. Many avoid this topic, but it holds the key to ensuring your family’s financial stability when they need it most.

Why Life Insurance Beneficiaries Matter More Than You ThinkUnderstanding the Key Players in a Life Insurance PolicyBillions in Unclaimed Death Benefits: The Hidden RiskUsing Trusts to Protect and Empower Life Insurance BeneficiariesThe Power of the Death BenefitWhat Happens if Life Insurance Beneficiaries Are Minors?Communicating Your VisionYour Life Insurance Plan, Your LegacyBook A Strategy Call

Why Life Insurance Beneficiaries Matter More Than You Think

We often talk about life insurance from the perspective of the policyholder—how to build cash value, manage loans, and ensure financial security. But what about the people who matter most—the beneficiaries? Life insurance is one of the most powerful tools to protect your family, build generational wealth, and ensure your legacy endures. But its true value is only realized when your beneficiaries—those who rely on the policy—are empowered to use it effectively.

This article offers an in-depth look at life insurance beneficiaries: their rights, how to name them, common pitfalls, and how to ensure your policy fulfills its purpose. Whether you’re a wealth creator setting up a trust, a parent worried about your children’s future, or someone simply exploring how life insurance fits into your financial strategy, you’ll leave with actionable insights and strategies to make your plan rock-solid.

Understanding the Key Players in a Life Insurance Policy

Every life insurance policy revolves around three primary roles:

The Owner: The person who controls the policy. They decide on the coverage amount, pay the premiums, and can change the policy's terms, including the beneficiary.

The Insured: The person whose life is covered by the policy. Their passing triggers the payout.

The Beneficiary: The individual or entity that receives the death benefit.

Why does this matter? The structure determines how the benefits are accessed, distributed, and managed. For example, the owner has the power to name or change beneficiaries and even transfer ownership of the policy. Understanding this structure allows you to ensure your policy works exactly as intended, whether it’s for income replacement, legacy-building, or business succession.

Billions in Unclaimed Death Benefits: The Hidden Risk

Shocking but true: billions of dollars in life insurance payouts go unclaimed each year. Why? Beneficiaries often don’t know the policies exist or don’t understand how to claim them.

This risk can be avoided with proactive communication. Make sure your loved ones know:

Where the policy is held.

Who to contact in the event of your passing.

How the policy aligns with your overall estate plan.

If you haven’t already done so, take time to list out your policies and share this with a trusted family member or advisor.

Using Trusts to Protect and Empower Life Insurance Beneficiaries

Trusts are a game-changer for life insurance beneficiaries, especially if your goal is to protect wealth for future generations. By naming a trust as the policy’s beneficiary, you gain control over how and when the death benefit is dist...

Imagine you’re constructing the financial equivalent of a dream home—solid foundation, spacious rooms, and everything designed to suit your long-term vision. Whole life insurance is like that foundation, providing both stability and flexibility. But what if I told you there’s a secret feature in this financial blueprint—a term rider—that can dramatically enhance your policy’s efficiency? The problem is, not everyone understands how to use it effectively. By the end of this post, you’ll see why whole life term riders matter and how they can supercharge your wealth-building strategy.

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Welcome! We’re Rachel Marshall and Bruce Wehner, hosts of The Money Advantage Podcast. Today, we’re diving into term riders—a critical but often misunderstood component of whole life insurance policies. Term riders may not sound glamorous, but they’re a game-changer in making whole life insurance more flexible, efficient, and tailored to your financial goals. In this blog, we’ll walk you through what term riders are, how they work, and why choosing the right type can make all the difference in your infinite banking strategy. Let’s get started.

Whole Life Insurance: The Ultimate Financial ToolWhat Are Whole Life Term Riders and Why Do They Exist?Choosing the Right Whole Life Term RiderThe Long-Term Implications of Whole Life Term RidersSimplifying the ComplexityWhy Whole Life Term Riders MatterBook A Strategy Call

Whole Life Insurance: The Ultimate Financial Tool

Whole life insurance isn’t just about a death benefit. It’s a robust financial tool offering:

Death benefit protection: Ensuring your loved ones are taken care of, providing peace of mind no matter what happens.

Cash value growth: Building equity that grows over time and can be accessed during your lifetime for opportunities, emergencies, or strategic investments.

Risk transfer: Shifting certain financial risks to the insurance company, offering stability and predictability in your financial plan.

When structured correctly, whole life insurance becomes a cornerstone for infinite banking—a strategy to store, grow, and access capital on your terms. But what about whole life term riders? How do they fit into this picture?

What Are Whole Life Term Riders and Why Do They Exist?

A term rider is a temporary life insurance policy embedded within your whole life insurance contract. Its primary purpose? To increase the death benefit temporarily, allowing you to contribute more premium without violating Modified Endowment Contract (MEC) rules. Here’s why this matters:

Historical context: In the early 1980s, savvy individuals used whole life policies to stash large sums of money tax-free. Congress stepped in, introducing MEC guidelines to prevent abuse.

MEC rules: These ensure a proper ratio between premiums paid and the death benefit, protecting the tax-advantaged status of the policy.

The term rider’s role: By boosting the death benefit, a term rider allows you to maximize cash value contributions while staying within MEC limits.  Think of it as an essential piece of the puzzle, enabling you to supercharge your policy’s growth potential without breaking the rules.

Choosing the Right Whole Life Term Rider

There are two main types of whole life term riders: level term and blended term. Let’s break them down.

Level Term Riders

Fixed cost: The premium remains constant for a set period (e.g., 10, 20, or 30 years), providing predictability in your financial plan.

Predictability: Provides greater certainty, making it easier to plan your policy funding.

Example: A 10-year level term rider locks in the cost for a decade, giving you time to build cash value while maintaining MEC compliance.  This predictability is invaluable for long-term planning and financial security.

Blended Term Riders

Variable cost: Premiums increase each year as you age.

Flexibility: Can be reduced or replaced as your...

When was the last time you were completely captivated by a story? For me, it was years ago, when I first listened to a book that changed my entire perspective on the power of storytelling. It wasn’t just entertainment; it was a mirror reflecting truths I hadn’t yet acknowledged, lessons I hadn’t fully learned, and emotions I hadn’t completely processed. That’s when I realized: stories have the power to transform us. They’re more than just entertainment; they’re a bridge between generations, a vehicle for values, and a gift to future readers who may find themselves in our struggles and triumphs.

https://www.youtube.com/live/Sq1SY7l9DgQ

In today’s discussion, I’m thrilled to dive into this transformative power of storytelling with my guest, Caleb Breakey, founder of Renown Publishing. Caleb has spent years guiding families and leaders through the art of storytelling, helping them translate their lived experiences into impactful legacies that resonate for generations. Together, we’ll explore why your story matters, how to articulate it, and the profound impact it can have on your family and future generations.

Why Your Story MattersThe Hero’s Journey: A Universal FrameworkThe Transformative Process of Telling Your StoryPower of Storytelling: Values Without Stories Are Just WordsOvercoming Barriers to SharingHow to Begin Telling Your StoryYour Story as a Legacy ToolConclusion: Why Your Story Matters More Than EverBook A Strategy Call

Why Your Story Matters

Many of us dismiss the idea of telling our story. “What do I have to share?” we ask. “My life isn’t that extraordinary.” But here’s the truth: your story doesn’t need to be extraordinary to be impactful. What makes a story resonate isn’t grandeur or perfection; it’s authenticity. It’s the universal human emotions—love, fear, failure, and triumph—that connect us.

Caleb shared a profound truth: “Your story lived is so much more important than anything you could ever teach.” That’s because people don’t learn from being told what to do; they learn by seeing how you’ve navigated life’s challenges. It’s in the moments of vulnerability and struggle that your wisdom shines brightest.

The Hero’s Journey: A Universal Framework

Every great story follows a pattern known as the Hero’s Journey. It’s a narrative arc that mirrors the human experience: a comfortable beginning, a disruptive event, a period of struggle, and finally, transformation. Caleb explained that we’ve all lived versions of this journey, whether in our careers, relationships, or personal growth.

Take a moment to reflect on your life. When were you thrown into an unexpected challenge? How did you wrestle with it? What did you learn? These are the threads of your story. By embracing and sharing them, you offer a roadmap for others navigating their own challenges.

The Transformative Process of Telling Your Story

Telling your story isn’t just about leaving a legacy; it’s a transformative journey for you. Caleb’s process involves guiding individuals through a meticulous exploration of their lives. He starts with the chronology: the key events that have shaped you. But it doesn’t stop there.

The next layer is uncovering the meaning behind those events. This is where the cinematic lens comes in—connecting the dots, identifying patterns, and crafting a cohesive narrative that reflects your values and lessons. Caleb shared a powerful example of a client whose life had been marked by an ongoing struggle with rest. Over time, this struggle evolved into a mission: hosting rest retreats for others in similar situations. His misery became his mission.

Power of Storytelling: Values Without Stories Are Just Words

One of the most compelling insights from our conversation was this: values without stories are meaningless. You might have a list of aspirational values plastered on your wall, but unless they’re tied to real-life experiences, they’ll lack impact.

Have you ever considered how the concept of life insurance has evolved over centuries to become one of the most effective financial tools available today? In this article, we delve into the fascinating history of whole life insurance, exploring its roots, development, and the valuable lessons it holds for anyone seeking financial stability and generational wealth.

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Let me set the stage with a quick story. Imagine living in ancient Rome. Back then, people pooled resources in burial clubs to ensure they could afford proper funerals. Fast forward to the 1500s in London, where merchants began formalizing risk-sharing agreements. These early forms of insurance were simple but revolutionary. They laid the groundwork for the modern whole life insurance policies that, today, not only protect against loss but also provide powerful tools for building wealth.

Now, you might ask, how did this system become so integral to personal finance? More importantly, why should it matter to you? Find out why its the goto product for implementing the Infinite Banking Concept.

Why You Should Care About the History of Whole Life InsuranceThe Evolution of Whole Life InsuranceAncient Beginnings: Risk Pooling and SecurityThe Birth of Modern Life Insurance in the U.S.Why Whole Life Insurance Has Stood the Test of TimeStability in an Unstable WorldA Hedge Against InflationFlexibility Through LoansMisconceptions and Market TrendsThe Rise of Term and Universal Life PoliciesWhy Whole Life Still Reigns SupremeWhat The History of Whole Life Insurance Means for YouThe Legacy of Whole Life Insurance: Past, Present, and FutureBook A Strategy Call

Why You Should Care About the History of Whole Life Insurance

Understanding the history of whole life insurance isn’t just an academic exercise. It reveals the principles that make this tool so effective—stability, security, and flexibility. Over decades, whole life insurance has endured economic fluctuations, changing tax policies, and evolving interest rate environments. Yet, it remains a reliable place to store cash, generate growth, and access liquidity.

Let’s dive into this fascinating history and explore how whole life insurance aligns perfectly with the principles of financial independence and generational wealth.

The Evolution of Whole Life Insurance

Ancient Beginnings: Risk Pooling and Security

The earliest forms of insurance date back to ancient Rome. Burial clubs allowed communities to pool resources, ensuring every family could afford funeral expenses. This idea of collective risk management—spreading the burden of potential losses—was the foundation of modern insurance.

By the 1500s in London, the practice evolved into more structured agreements. Merchants, facing significant risks in shipping, began pooling funds to protect against losses. These early systems prioritized community over individual gain, ensuring fairness and mutual support.

The Birth of Modern Life Insurance in the U.S.

In the 1700s, American religious groups, like the Presbyterians in Pennsylvania, began creating funds to support widows and orphans of deceased ministers. These funds eventually transformed into formal life insurance companies. By the 1800s, the industry flourished. Whole life insurance became a cornerstone of financial planning, offering guaranteed payouts and cash value accumulation.

By the 1930s, the importance of liquidity during the Great Depression led to the development of whole life policy loan provisions. This allowed policyholders to borrow against their cash value, providing much-needed access to funds without surrendering their policies.

Why Whole Life Insurance Has Stood the Test of Time

Stability in an Unstable World

From the Austrian economics perspective—a school of thought that emphasizes individual action and sound money principles—whole life insurance embodies financial discipline.

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Imagine sitting across from someone confidently telling you, “You can be your own bank. No more reliance on traditional banks, no credit checks, and complete control over your finances—all while your money grows tax-free.” At first, it might sound too good to be true, like a fairy tale in the world of finance. That’s where Becca started, skeptical and ready to dismiss the idea entirely. But as she dug deeper, she couldn’t deny the transformative power of the concept. Today, we’re breaking down what it truly means to have access to cash and how it can reshape your financial future.

Why Access to Cash Matters1. The Misconception: Infinite Banking as a “Magic Pill”2. Understanding Opportunity Cost3. Breaking Free from Traditional Banking4. The Power of Collateralized Loans5. Building Generational Wealth5. The Process vs. the ProductWhy This MattersBook A Strategy Call

Why Access to Cash Matters

Access to cash isn’t just about liquidity—it’s about control, empowerment, and freedom. Whether you’re running a business, planning for retirement, or preparing for life’s surprises, having a reliable system to manage and grow your money is a game changer. In this article, we’ll explore the misconceptions about the Infinite Banking Concept, unpack how it truly works, and show how it can offer you financial peace of mind.

By the end, you’ll understand why Infinite Banking isn’t just a product or a buzzword but a disciplined process that can provide stability and opportunity for you and future generations.

1. The Misconception: Infinite Banking as a “Magic Pill”

A common critique of Infinite Banking is the belief that it’s simply an easy-access cash machine for undisciplined spenders. Critics argue that it promotes financial irresponsibility, allowing people to bypass traditional financial discipline.

Reality Check: Infinite Banking is a process, not a product. It’s not about avoiding discipline but embracing it. It encourages building financial reserves systematically, using specially designed whole life insurance policies as a foundation. These policies offer guaranteed growth, liquidity, and flexibility, but only if you’re committed to the discipline of funding them.

2. Understanding Opportunity Cost

Most people don’t realize that every dollar spent is a dollar that could have earned compound interest. This is known as opportunity cost. When you borrow from traditional banks or pay cash for big purchases, you’re either paying interest to someone else or forfeiting the interest your money could have earned.

Infinite Banking changes that equation. By storing your money in a whole life insurance policy, you not only retain access to it but also allow it to continue growing uninterrupted. This “dual benefit” is what makes the strategy so powerful.  Over time, the uninterrupted compound growth within your policy creates a financial reservoir that amplifies your wealth while maintaining access to cash.

3. Breaking Free from Traditional Banking

Traditional banking systems are built on misaligned incentives. Banks profit from your money while you bear the risks and limitations. When you deposit money into a bank, it’s no longer yours in a practical sense—it becomes a liability for the bank to manage.

With Infinite Banking, you flip the script. As a policyholder and participant in a mutual insurance company, you own the banking function. You earn dividends, maintain control over your capital, and have the freedom to decide repayment terms on policy loans. This alignment of interests ensures that your financial priorities are not at odds with the institution holding your money.

4. The Power of Collateralized Loans

One of the most misunderstood aspects of Infinite Banking is the policy loan feature. Critics may say, “Why borrow your own money?” But the key is that you’re not borrowing your money—you’re using it as collateral to access the insurance com...

Imagine a world where your family’s financial future is not dictated by banks but built by you. What if you could create a self-sustaining system provides security and offers opportunities for generations to come? For us, this is not just a concept—it’s our reality through family banking. Let us take you on a journey into how we built our Marshall Family Bank using the Infinite Banking Concept and how you can start building one too.

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Welcome to the Money Advantage! Here, we equip you with practical financial strategies to take control of your wealth, avoid common pitfalls, and create a legacy that lasts. Today’s focus? Family banking—an approach rooted in Infinite Banking that allows families to take control of their financial futures, break free from traditional banks, and pass wealth along for generations. Today, we’re discussing the Marshall family Bank —a system we’ve developed using Infinite Banking through specially designed whole life insurance policies.

The Power of Family BankingHow We Started Our Family BankPolicy DetailsLessons Learned Along the WayStarting Early Pays OffReaching Break-EvenThe Generational VisionChallenges and SolutionsOvercoming Analysis ParalysisPatience is KeyBehavior Over DesignHow to Start Your Own Family Bank1. Clarify Your Goals2. Work with a Knowledgeable Advisor3. Get started and Stay Committed4. Educate Your FamilyThe Case for Family BankingBook A Strategy Call

The Power of Family Banking

In this article and podcast, we’ll reveal how we established our family bank, the lessons we’ve learned, and actionable steps to start your own journey.

This approach has allowed us to:

Store, access, and grow our capital sustainably.

Fund both personal and generational goals.

Create a lasting legacy of financial security.

Family banking is more than a strategy—it’s a lifestyle. At its core, it’s about reclaiming control of the banking function in your life by creating a financial system that works for you, not against you.

Infinite Banking, the foundation of family banking, leverages the cash value of whole life insurance policies to build a pool of capital you can access and use throughout your life. Unlike traditional banks, this approach allows you to:

Earn uninterrupted compound growth on your money.

Borrow from your policy while it continues to grow.

Create financial stability for future generations with a guaranteed death benefit.

Nelson Nash, the founder of this concept, famously said, “Compounding is the eighth wonder of the world.” Infinite Banking magnifies this principle by letting you benefit from uninterrupted growth over decades.

How We Started Our Family Bank

Our journey began in 2012 with a single whole life insurance policy funded by a $10,000 annual premium. At the time, we were searching for a safe and liquid place to store our savings. At the time, we were overweighted in gold and silver, which fell short in terms of accessibility and stability. This led us to Infinite Banking.

With this system, we gained:

Liquidity: Instant access to cash when we needed it.

Growth: Tax-advantaged, consistent growth over time.

Legacy: A financial tool that benefits our family even after our lifetime.

Policy Details

in the YouTube video link near the top of this article, you can watch the live recording of the podcast episode to see the high-level details of our family bank as of Dec 2024 and see a deep dive into the annual statement of one of our policies.

Lessons Learned Along the Way

Starting Early Pays Off

If there’s one thing we wish we could change, it’s starting sooner. The earlier you begin, the longer your policies have to grow and compound. As we’ve learned, compounding is a slow process initially but accelerates dramatically over time. For instance, in one of our policies, the annual cash value growth now exceeds the premium we pay—one of the “break-even” poi...