A new year is here and change is in the wind! Is it time to get into TikTok? Do you need to pivot to AI search? Maybe a billboard strategy or having a manager available 24/7 is what you need. As more and more options for doing self storage become available, what do you need to be doing as a business owner or operator? As with most things, the more things change, the more they stay the same.

Self storage has been around for a while, and the basics are still the basics. Yes, there are more options, but the core of what we do isn't changing at all. Join us as we kick off 2025, leaning into what works and keeping an eye on what's coming.

Listen to the SMART Goals Episode from 2022

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions