The MoreBusiness.com Podcast

The MoreBusiness.com Podcast

By Raj KheraBusinessMarketing
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The MoreBusiness.com Podcast episodes

  • The Secrets to an Effective Ideal Client Profile

    Every business has - or should have - an ICP, your ideal client profile. Without it, you take on clients who become nightmares. Finding your ICP can be elusive. In this podcast, Richard Brasser, formerly at partner at Boston Consulting Group and now a managing partner at Carlton Richards, lays out the formula and strategy to define your ideal client profile.

    PODCAST CHAPTERS:
    00:00 Intro: Richard Brasser
    03:21 Understanding Your Ideal Client Profile
    06:39 Adding Value to Your ICP
    12:25 Team Alignment in Client Profiling
    17:09 The Impact of Compensation Plans on Client Profiling
    26:47 Evolving with Your Ideal Client Profile
    30:09 How to Know When You've Nailed Your ICP

    38 min
  • The Art of Scaling a SaaS Business with Greg Head of Practical Founders

    Greg Head and his co-founders started at a kitchen table. Within 5 years, they scaled to 500 employees, then went public. He later scaled Infusionsoft from $15 million to $100 million in sales. Now, Greg is an advisor to 40 SaaS founders and host of the Practical Founders Podcast. In this podcast, Greg reveals how he grew his businesses exponentially and shares practical advice for startup founders to scale a SaaS business. Loaded with gems. #podcast #practicalfounders #saas #leadership #marketing

    53 min
  • Deconstructing $500,000 Deals: Software Sales Playbook

    Ever wondered how top sales pros close massive deals? Meet Jonathan Pierce, the enterprise sales guru who consistently sells over $3M in software annually! In this podcast episode, Jonathan spills his secrets on mastering the art of the $500,000 enterprise sale. Discover his unique tactics for rallying decision-makers and influencers, and learn his lesser-known strategies for injecting urgency into slow-moving enterprise deals. If you're aiming to skyrocket your sales game, this is your must-listen episode. Tune in now and transform your approach to enterprise sales!

    This is part 2 in our series with Jonathan. In Part 1, he shared how to sell $20-60k deals consistently.

    32 min
  • Behind the Curtain of $20-60k Deals: Tech Sales Deep Dive

    Jonathan Pierce reveals his tech sales process and tactics that landed $250,000 in enterprise software sales in his first 3 months at a new job (he now closes over $3 million a year on his own). If you're charged with finding and closing enterprise software deals or tech sales valued at up to $100,000 per year, this video podcast goes into the mechanics of how to make that happen. This is part 1 of a 2-part series with Jonathan, a seasoned enterprise tech sales executive.

    33 min
  • Dennis Yu Dollar a Day Strategy Step-by-Step

    Learn what Dennis Yu discovered by spending $1 billion (yes "B" for billion) on advertising and testing social media algorithms and generative AI for SEO. He's the author of the #1 bestseller on TikTok advertising and the creator of the "dollar a day" strategy that is designed to understand how social media algorithms react to your content, especially in today's AI revolution. In this podcast, he reveals modern best practices for using generative AI SEO to build your brand and attract qualified prospects.

    38 min
  • How to Build Partnerships in Business: Criteria for Success

    Successful business partnerships can fuel remarkable growth. In this podcast, Raj Khera and Dr. Jeff Kaplan delve into critical questions to answer to make a partnership in business a successful one. You'll come away better equipped to harness the power of collaboration, opening doors to innovation, expansion, and a competitive edge in your industry.


    28 min
  • Overcoming Procrastination: 10 Shockingly Simple Hacks

    These remarkably straightforward hacks are tailored for leaders like you to say goodbye to delay and hello to heightened effectiveness. Join host Raj Khera and guest Dr. Jeff Kaplan in this entertaining podcast as they unveil ridiculously easy ways to rewire your brain to finish mundane tasks, tackle that project, start exercising, and do all those other things you’re putting off.

    17 min
  • Secrets for Crafting a Compelling Business Plan Introduction

    Discover the blueprint to crafting an impactful business plan introduction. This podcast shows you the proven strategies for crafting intros that grab attention, outline your vision, and guide your journey. It is an essential guide to creating a powerful opening section for your business plan.

    10 min
  • Double Your Startup's Productivity with AI: Exclusive Insights from Tom Schwab

    Every startup struggles with one thing: doing more with less. AI has become a game changer and in this episode with Tom Schwab, CEO of Interview Valet, you will learn specific techniques to use AI for your startup in ways that can double your productivity, create marketing messages that make your prospects want to buy your solutions, and even do competitive research to help you stand out in a crowded marketplace.

    34 min
  • Transforming Low Performers into A-Players

    If you have an employee struggling to meet expectations, this podcast will guide you through practical strategies to elevate their performance. You'll learn motivational techniques, targeted coaching, communication methods, and more, with the aim of turning your underachievers into star performers. Join Dr. Jeff Kaplan and host Raj Khera as we delve into the leadership tactics that can spark a remarkable transformation.

    33 min

About The MoreBusiness.com Podcast

From the publisher's feed

If you're a small business or startup, subscribe to The MoreBusiness.com Podcast. Hosted by 3x CEO and marketing/SEO expert Raj Khera, the podcast is packed with insights and inspiration from the…