There’s a lot of smoke and mirrors in product right now—especially when it comes to AI. Shiny tools and slick prototypes are masquerading as production-ready solutions, and teams are feeling the pressure to keep up. But what happens when the hype outpaces the fundamentals?

Hannah sits down with Matt Graney, CPO of Celigo, to talk about bad product plays in disguise—from vibe coding and no-code illusions to AI-fueled shortcuts that chip away at real product rigor. With decades in B2B product and a track record scaling teams, Matt offers a sharp, grounded view on what’s actually changing, what’s staying the same, and how to keep your product sense intact through it all.

Resources from this episode:

• Subscribe to The CPO Club newsletter
• Connect with Matt on LinkedIn
• Check out Celigo