What if you treated your life with the same systems, KPIs, and standards as your business?

This week I sit down with Mina Elias, a no-nonsense operator and serial entrepreneur who has built multiple 7 and 8-figure companies while optimizing every area of his life—from sleep and social life to SOPs and supplements.

We talk about the real cost of not having structure, why hiring a life manager might be the most underrated business decision you ever make, and how to build systems that protect your time, energy, and sanity. Mina breaks down his Sunday planning ritual, personal CRM setup, team scoreboards, and how he built a corporate university inside his company to replicate himself.

We dive into health, habits, and the brutal lessons from MMA that made him a better CEO. And we unpack the mindset shift from “working hard” to “operating like a pro” across every domain.

This is a full blueprint for anyone serious about building a high-performance life. No fluff. No shortcuts. Just systems, standards, and results.

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Thanks for tuning in. And just remember

It’s Not That Deep.