The Move In Senior Living Marketing

In this episode of The Move In, host Larry Williams engages with Julie Podewitz, founder of Grow Your Occupancy, to discuss the complexities of sales in the senior living industry. They explore the importance of understanding sales opportunities, bridging gaps between sales, marketing, and operations, and the evolution of sales strategies post-COVID. Julie emphasizes the need for effective communication, tracking key performance indicators, and establishing a simple sales process to enhance occupancy rates. The conversation highlights the significance of coaching and continuous improvement in achieving sales success.

https://www.linkedin.com/in/julie-podewitz-7772522b/

https://growyouroccupancy.com/

https://www.youtube.com/@growyouroccupancy

https://www.amazon.com/Re-Solving-Occupancy-Puzzle-Executive/dp/B0F5BL6D2X

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In this conversation, Sara Robertson, CEO of The Arbors and The Ivy and founder of the Aging Parent Solution, discusses families' challenges when caring for aging parents. She emphasizes the importance of education, empathy, and community support in navigating the complexities of

https://www.linkedin.com/in/sara-robertson-5b876311a/

https://theagingparentsolution.com/

https://arborsassistedliving.com/

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In this conversation, Ann Collette, Chief Strategy Officer at Masonicare, discusses the organization's transformative journey from financial struggles to a renewed focus on branding and culture. She emphasizes the importance of aligning the brand with the organization's mission and values, the challenges of making tough decisions, and the significance of listening to consumer perspectives. The discussion also covers the evolution of Masonicare's logo, the emotional impact of change on the board, and the future growth opportunities through mergers and acquisitions. Ultimately, the conversation highlights the heart of Masonicare's mission: to create a community where stories are lived and shared.

https://www.linkedin.com/in/ann-collette-krantz-098a1639/

https://www.masonicare.org/

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In this conversation, Reed Davis and Larry Williams explore the critical role of empathy, curiosity, and emotional resilience in the sales process within the senior living industry. They discuss the importance of soft skills over hard skills, the need for effective training, and the significance of creating a supportive culture that motivates sales teams. Reed emphasizes the necessity of detachment from outcomes and the courage to ask tough questions, while also highlighting the importance of authenticity in building connections with prospects. The discussion culminates in the idea that embracing failure is essential for growth in sales.

https://www.linkedin.com/in/reed-davis-15388956/

https://oneonone.com/academy/

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In this conversation, Christie Freeze discusses the transformative power of personalized video messaging in the senior living industry. She emphasizes the importance of speed to lead, building trust through video, and creating a human connection in a technology-driven world.

The discussion covers best practices for video messaging, the sales process, and how to overcome camera confidence. Christie also highlights the significance of personalization and data-driven insights in enhancing engagement and reducing no-shows. Ultimately, the conversation aims to shift the narrative around senior living, showcasing it as a community-focused and supportive environment.

https://www.linkedin.com/in/christiefreeze/

https://heartlegacy.com/

http://CAREbyChristie.com

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In this conversation, Evan Kuo discusses the intricacies of senior living marketing, emphasizing the importance of bridging the gap between sales and operations. 

He highlights the role of ALIS as a comprehensive software solution for senior living communities, the challenges of resident retention, and the significance of trust and culture in enhancing the resident experience. 

The discussion also touches on the importance of effective communication, data management through CRM systems, and creating meaningful connections in the sales process.

https://www.linkedin.com/in/kuoevan/

https://www.go-alis.com/

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In this conversation, Bob Burg discusses the importance of

He outlines the five laws of stratospheric success, highlighting the significance of value, compensation, influence, authenticity, and receptivity in achieving sustainable success in sales. The discussion also touches on the human element in sales, the role of technology, the importance of mentorship, and the need to overcome negative societal messages about prosperity.

https://www.linkedin.com/in/bobburg/

https://burg.com/

The Go-Giver on Amazon

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In this conversation, Larry Williams and Alex Bennett discuss the critical role of authenticity and reputation management in the senior living industry. They explore how real-time feedback can enhance resident experiences and the importance of proactive strategies in managing online reviews. The discussion also highlights the integration of technology and automation in gathering feedback and the significance of leveraging resident insights for marketing purposes. Ultimately, the conversation emphasizes the human element in building trust and community in senior living.

Alex Bennett LinkedIn Profile

https://www.opiniion.com/

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In this episode, Megan Ulrich discusses the transformative power of intergenerational relationships in senior living. She shares insights on how partnerships with schools and universities can create meaningful connections between residents and students, enhancing community engagement and marketing strategies. The conversation highlights the importance of authentic storytelling, the impact of these relationships on talent acquisition, and practical advice for implementing successful intergenerational programs.

https://www.linkedin.com/in/megan-ulrich-mba-7b6b822b/

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In this episode, John Kotsatos, VP of Sales and Marketing at Meadowood, discusses the comprehensive rebranding process that transformed the community's identity during the COVID-19 pandemic. The conversation highlights the importance of maintaining a connection to the community's rich history while modernizing its image to attract new residents and staff. John shares insights on overcoming resistance to change, the role of storytelling in branding, and the impact of visual identity on community engagement. In this conversation, John discusses the intricate process of rebranding and website redesign for Meadowood, emphasizing the importance of community involvement, emotional connection, and the impact of COVID-19 on marketing strategies. He shares insights on logo evolution, color palette choices, and the necessity of creating a user-friendly website that tells a compelling story. John highlights the significance of not just checking boxes in marketing initiatives but striving for authenticity and pride in the work produced.

Chapters

00:00 The Importance of Branding in Senior Living

03:03 Navigating the Rebranding Process

06:07 Connecting History with Modern Identity

08:56 Overcoming Resistance to Change

12:02 The Role of Storytelling in Branding

14:48 Visual Identity and Community Engagement

18:06 The Impact of COVID on Marketing Strategies

25:21 Navigating Brand Transformation

32:08 The Color Palette Evolution

41:44 Website Redesign Goals and User Experience

45:53 Embracing Uncomfortable Growth

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