In this episode of Move-In Senior Living Marketing, host Larry Williams discusses the importance of the move-in experience for senior living communities with Murry Mercier, Director of Senior Living Solution Architecture at PointClickCare, and Kaden McKenzie, Director of Sales at Senior Sign. They explore common challenges faced during the move-in process, such as overwhelming paperwork and administrative delays, which can deter potential residents. The conversation highlights the game-changing partnership between PointClickCare and Senior Sign, designed to streamline this process, eliminate administrative headaches, and enhance transparency. This collaboration aims to improve efficiency, boost occupancy rates, and create better experiences for residents, families, and staff through digital transformation. The episode also touches on future innovations and the continued importance of embracing technology in senior living.

00:00 Introduction to Senior Living Digital Transformation

01:08 The Emotional Complexity of Moving into Senior Living

01:32 Meet the Experts: Larry, Murray, and Kaden

02:10 The Move-In Experience: Challenges and Solutions

02:31 The Game-Changing Partnership: PointClickCare and Senior Sign

02:49 Future of Digital Transformation in Senior Living

03:24 In-Depth Discussion with Murray and Kaden

06:11 The Big Announcement: Partner Powered Engagement

07:34 The Importance of Efficiency and Human Interaction

08:56 Addressing Paperwork and Administrative Burdens

09:48 The Role of Technology in Enhancing Senior Living

13:08 Transparency and Trust in Senior Living Communities

23:25 Advice for Communities Considering Digital Transformation

29:54 Final Thoughts and Takeaways

https://www.linkedin.com/in/kadenmckenzie/

https://www.linkedin.com/in/murrymercier/

In this enlightening episode of Move In Senior Living Marketing, host Larry Williams chats with Jack York, Chief Storyteller at Tailgate, about the profound impact of storytelling in senior living communities. Through his work capturing the voices of seniors, Jack emphasizes how authentic stories outperform amenities in marketing and fostering engagement. They discuss the hidden crisis of loneliness among seniors and how meaningful conversations can enhance well-being. Jack's anecdotes, including heartfelt tales from World War II veterans to centenarians, underscore the importance of preserving and sharing personal histories. Tune in for an inspiring dialogue filled with lessons on connection, aging, and the powerful role of narrative.

00:00 Introduction to Senior Living Storytelling

01:09 Meet Jack York: Chief Storyteller

01:35 The Power of Storytelling in Senior Living

02:13 Jack York's Journey and Mission

02:53 The Birth and Evolution of Tailgate

04:48 Connecting with Seniors: The Process

09:21 Vintage Voices: Capturing Centenarian Stories

13:40 The Impact of Sharing Stories

23:06 Personal Reflections and Lessons Learned

34:44 Encouraging Storytelling in Senior Living Communities

41:58 Conclusion and Key Takeaways

https://www.linkedin.com/in/jack-york-1273a42/

https://talegate4joy.com/

https://www.facebook.com/talegate4joy

https://www.instagram.com/talegate4joy/

In this episode of the Move-In Senior Living Marketing Podcast, host Larry Williams speaks with Libby Lauer from Senior Source Consulting Group. Libby shares her expertise in senior living sales, mystery shopping, and customer experience. Key topics discussed include the discovery process's importance, pricing transparency, avoiding generic building tours, and addressing concerns thoroughly before saying goodbye. Libby emphasizes the significance of creating trust and value through understanding prospects' needs and providing personalized, human-centered interactions.

00:00 Introduction to Trust and Value in Senior Living Sales

01:28 Welcome and Guest Introduction

01:55 Key Topics in Senior Living Sales

02:12 Libby's Background and Expertise

02:28 Challenges in Senior Living Sales

05:06 Libby's Mystery Shopping Process

10:19 Importance of Discovery in Sales

17:08 Discussing Pricing Transparently

22:35 The Right Way to End a Tour

26:55 Final Thoughts and Advice

29:43 Key Takeaways

https://www.linkedin.com/in/libby-l-lauer-ms-427b2a17/

https://www.seniorsourceconsulting.com/

In this episode of The Move in Senior Living, we sit down with Jessica Freeburg, Senior Digital Marketing Analyst at Benedictine Living, to discuss the intricate process of revamping a senior living website. From navigating the RFP process for vendor selection to managing multiple stakeholders and launching 36 websites in just four months, Jessica shares her insights, challenges, and key takeaways from the experience.

https://www.linkedin.com/in/jessica-freeburg-bb75897/

In this episode, we sit down with Fran Palma, the Chief Marketing and Digital Strategy Officer at Covenant Living, to discuss how his team has transformed their recruitment strategies in the wake of COVID-19. We dive into Covenant Living’s approach, from building a career website from scratch to leveraging cutting-edge technology and marketing strategies for talent acquisition. Fran shares insights into the collaboration between marketing and HR to optimize the applicant experience and the use of data to tailor recruitment messaging. This episode is packed with valuable tips for senior living organizations aimed at attracting top talent and creating a desirable work environment.

00:00 Introduction to Employee Retention Strategies

01:07 Leveraging Marketing for Talent Acquisition

02:12 Fran Palma's Career and Recruitment Innovations

03:12 Strategic Shifts in Recruitment Post-COVID

04:52 Implementing Marketing Tactics in Recruitment

08:53 Utilizing Data and Technology in Recruitment

12:14 The Future of Talent Acquisition

14:00 Conclusion and Key Takeaways

https://www.linkedin.com/in/fran-palma/

In this insightful episode of 'Move in Senior Living Marketing,' Larry Williams sits down with industry expert Lola Rain to delve into the critical aspects of senior living marketing. Lola shares her extensive 25 years of marketing experience and her passion for both the creative and analytical sides of the field. Key topics include the importance of website accessibility and compliance, the role of diversity and inclusivity, and leveraging AI and innovative content in marketing strategies. Lola also provides practical advice on conducting annual website audits and ensuring marketing materials align with DEI commitments. The conversation wraps up with valuable tips on stress reduction and maintaining work-life balance in a demanding industry.

00:00 Introduction to Marketing Insights

01:06 Meet Lola Rain: A Multifaceted Marketing Expert

01:21 The Importance of Website Accessibility

01:43 Diversity and Inclusivity in Marketing

01:48 Leveraging AI and Smart Content

02:03 Lola's Journey in Senior Living Marketing

04:55 Website Accessibility Best Practices

10:17 Brand Integrity and Inclusivity

12:36 Conference Highlights and AI Insights

14:56 Final Thoughts and Stress Reduction Tips

19:28 Closing Remarks and Takeaways

https://www.linkedin.com/in/lola-rain/

In this episode, the focus is on the importance of storytelling in senior living communities. The host engages in an insightful discussion with Tom Sanders, the founder of Senior Living Photography, who shares his expertise in capturing the vibrant lives of senior residents. Tom emphasizes the need for high-quality storytelling to highlight residents' personal journeys and the role it plays in marketing senior living communities. He delves into the challenges of photographing seniors, particularly those with cognitive and physical limitations, and offers practical advice for making them feel comfortable during shoots. Tom also discusses the integration of modern and diverse imagery in senior living marketing, the potential uses and pitfalls of AI and stock photography, and his experiences photographing war veterans. Finally, Tom urges senior living companies to invest more in high-production storytelling to authentically showcase their residents' lives.

00:00 The Power of Storytelling in Senior Living

01:07 Meeting Tom Sanders: A Pioneer in Senior Living Photography

02:00 Tom Sanders' Journey and Philosophy

04:55 Challenges and Techniques in Senior Living Photography

09:07 The Future of Senior Living Photography

15:40 The Role of AI and Stock Photography

19:16 Final Thoughts and Takeaways

https://www.linkedin.com/in/tom-sanders-b372b1139/

https://seniorstockphotos.com/

https://tomsandersphoto.com/

In this episode, Larry Williams talks with Greg Anderson, Managing Director of Northbridge Advisory Services, about the senior living industry. They discuss the importance of emotional connections in marketing, strategies for leveraging data to inform business decisions and the value of bringing in talent from outside the industry. Greg emphasizes the need for transparency, clear communication, and the necessity of aligning business goals with investor expectations. The conversation highlights the power of community and collaboration in improving senior living operations.

00:00 The Emotional Side of Buying Decisions

01:25 Introduction to Senior Living Marketing

02:12 Meet Greg Anderson: Insights and Experiences

02:48 The Power of Community and Connection

04:44 Challenges and Strategies in Senior Living

11:52 The Importance of Data in Marketing

16:15 Aligning Business Goals with Investor Expectations

22:13 Final Thoughts and Personal Reflections

https://www.linkedin.com/in/greganderson/

https://www.northbridgeadvisory.com/

In this episode, we speak with Jamie Van Gysel, the Chief Sales, Marketing, and Experience Officer at Christian Care Fellowship Square, who has over 25 years of experience in senior living. Jamie shares her insights on the importance of building genuine relationships with seniors and their families, discussing strategies for adapting sales and engagement methods during the COVID-19 pandemic, and delivering exceptional resident experiences. Key takeaways include the effectiveness of personalized gestures in sales, the seamless transition from sales to the resident experience team, and innovative ways to engage waitlisted prospects. Join us for this deep dive into creating meaningful connections in senior living.

00:00 Building Relationships with Soup

01:01 Introducing Jamie Van Geisel

01:46 Jamie's Career Journey

03:29 Adapting During COVID-19

07:11 Creative Follow-Up Strategies

10:36 Seamless Transition to Resident Experience

19:33 Engaging the Waitlist

25:57 Conclusion and Key Takeaways

In this episode, Larry Williams sits down with Jamison Gosselin, the principal of Jamison Marketing, to discuss the critical steps for turning conference takeaways into actionable projects. They dive into setting up a vision, managing urgent versus important tasks, securing buy-in from the team, and effectively planning to ensure the ROI from conference learnings. Jamison shares practical advice on creating post-conference action plans, prioritizing important marketing initiatives over daily urgencies, and building executive buy-in with compelling visions backed by data. This insightful conversation is packed with strategies to help marketing executives and their teams implement ideas collected from industry events.

00:00 Creating a Vision for Your Project

01:04 Introduction to the Speaker and Topic

01:43 Challenges of Implementing Conference Takeaways

02:26 Developing an Action Plan

03:44 Justifying Conference Expenses

05:13 Setting Deadlines and Accountability

06:24 Managing Urgent vs. Important Tasks

08:59 Tools and Technologies for Project Management

10:36 Gaining Buy-In from Your Team

13:38 Conclusion and Key Takeaways

https://www.linkedin.com/in/jamisongosselin/

https://www.linkedin.com/company/jamison-marketing-communications-llc/about/