In this conversation, Christie Freeze discusses the transformative power of personalized video messaging in the senior living industry. She emphasizes the importance of speed to lead, building trust through video, and creating a human connection in a technology-driven world.

The discussion covers best practices for video messaging, the sales process, and how to overcome camera confidence. Christie also highlights the significance of personalization and data-driven insights in enhancing engagement and reducing no-shows. Ultimately, the conversation aims to shift the narrative around senior living, showcasing it as a community-focused and supportive environment.

https://www.linkedin.com/in/christiefreeze/

https://heartlegacy.com/

http://CAREbyChristie.com

In this conversation, Evan Kuo discusses the intricacies of senior living marketing, emphasizing the importance of bridging the gap between sales and operations. 

He highlights the role of ALIS as a comprehensive software solution for senior living communities, the challenges of resident retention, and the significance of trust and culture in enhancing the resident experience. 

The discussion also touches on the importance of effective communication, data management through CRM systems, and creating meaningful connections in the sales process.

https://www.linkedin.com/in/kuoevan/

https://www.go-alis.com/

In this conversation, Bob Burg discusses the importance of

He outlines the five laws of stratospheric success, highlighting the significance of value, compensation, influence, authenticity, and receptivity in achieving sustainable success in sales. The discussion also touches on the human element in sales, the role of technology, the importance of mentorship, and the need to overcome negative societal messages about prosperity.

https://www.linkedin.com/in/bobburg/

https://burg.com/

The Go-Giver on Amazon

In this conversation, Larry Williams and Alex Bennett discuss the critical role of authenticity and reputation management in the senior living industry. They explore how real-time feedback can enhance resident experiences and the importance of proactive strategies in managing online reviews. The discussion also highlights the integration of technology and automation in gathering feedback and the significance of leveraging resident insights for marketing purposes. Ultimately, the conversation emphasizes the human element in building trust and community in senior living.

Alex Bennett LinkedIn Profile

https://www.opiniion.com/

In this episode, Megan Ulrich discusses the transformative power of intergenerational relationships in senior living. She shares insights on how partnerships with schools and universities can create meaningful connections between residents and students, enhancing community engagement and marketing strategies. The conversation highlights the importance of authentic storytelling, the impact of these relationships on talent acquisition, and practical advice for implementing successful intergenerational programs.

https://www.linkedin.com/in/megan-ulrich-mba-7b6b822b/

In this episode, John Kotsatos, VP of Sales and Marketing at Meadowood, discusses the comprehensive rebranding process that transformed the community's identity during the COVID-19 pandemic. The conversation highlights the importance of maintaining a connection to the community's rich history while modernizing its image to attract new residents and staff. John shares insights on overcoming resistance to change, the role of storytelling in branding, and the impact of visual identity on community engagement. In this conversation, John discusses the intricate process of rebranding and website redesign for Meadowood, emphasizing the importance of community involvement, emotional connection, and the impact of COVID-19 on marketing strategies. He shares insights on logo evolution, color palette choices, and the necessity of creating a user-friendly website that tells a compelling story. John highlights the significance of not just checking boxes in marketing initiatives but striving for authenticity and pride in the work produced.

Chapters

00:00 The Importance of Branding in Senior Living

03:03 Navigating the Rebranding Process

06:07 Connecting History with Modern Identity

08:56 Overcoming Resistance to Change

12:02 The Role of Storytelling in Branding

14:48 Visual Identity and Community Engagement

18:06 The Impact of COVID on Marketing Strategies

25:21 Navigating Brand Transformation

32:08 The Color Palette Evolution

41:44 Website Redesign Goals and User Experience

45:53 Embracing Uncomfortable Growth

In this episode, Maggie Seybold, VP of Customer Insights at WelcomeHome, discusses the insights from the 2024 Year in Review Report for senior living marketing. The conversation covers the evolving landscape of senior living marketing, the importance of data in understanding sales performance, and the changing expectations of prospects. Key themes include the significance of pre-engagement processes, the shift away from reliance on aggregators, and emerging trends in service lines. The discussion emphasizes the need for intentional strategies in lead generation and customer engagement to enhance the overall experience in senior living communities.

Takeaways

• Benchmarking your performance against the right data is essential.

• Today's senior living prospects are doing their homework.

• Your online presence needs to educate and inform.

• Clear pricing and transparent service info are crucial.

• Prioritize your time and your leads.

• Not all inquiries are created equal.

• Lean into tools that help you qualify leads early.

• Personalize your follow-up for better engagement.

• Understanding the prospect's journey is key.

• The landscape of senior living marketing is rapidly evolving.

Titles

• Navigating the Future of Senior Living Marketing

• Insights from the 2024 Year in Review Report

• Transforming Senior Living Sales Strategies

Chapters

00:00 Introduction to the 2024 Year in Review Report

09:40 The Evolving Landscape of Senior Living Marketing

18:16 Understanding the Pre-Engagement Process

27:19 Shifting Away from Aggregators

34:00 Trends in Service Lines and Consumer Preferences

Link to 2024 Year in Review Report

https://www.welcomehomesoftware.com/resources/reports

In this episode of Move in Senior Living Marketing, host Larry Williams explores the growing importance of content creation in today’s digital landscape with senior living content consultant Bryan Reynolds. Together, they dive into practical strategies for developing meaningful content that resonates with a wide range of audiences, starting small with manageable tasks like blogs and gradually expanding into videos, newsletters, and full editorial calendars.

The conversation highlights the crucial role of storytelling in senior living marketing and the value of repurposing content across multiple platforms. Bryan also shares insights on engaging with diverse audiences and effectively measuring the ROI of social media efforts.

Tune in for actionable tips and real-world takeaways to help elevate your content marketing strategy in the senior living industry.

Episode Breakdown:

https://www.linkedin.com/in/bryanrey/

In this episode of The Move in Senior Living Marketing, host Larry Williams speaks with Nathan Jones, founder and CEO of Dash Media, about the impact of authentic storytelling through short-form video content in senior living. Nathan shares insights on how Dash Media captures and scales high-quality, emotionally connecting stories from residents and staff, reshaping public perception and building trust. They discuss the flexibility required in video production, the significance of heart in storytelling, and the tangible results in brand awareness, lead generation, and recruitment. This episode is a must-listen for anyone looking to leverage meaningful content to engage with audiences in the senior living sector.

00:00 The Importance of Brand Awareness

01:28 Introduction to the Episode

02:35 Meet Nathan Jones of Dash Media

03:26 The Origin of Dash Media

05:14 The Power of Authentic Storytelling

11:12 Capturing Resident Stories

20:39 Social Media Strategies for Senior Living

21:28 Community Stories and Graphics

21:56 Challenges of Video Content Creation

22:51 Purpose of Social Media Posts

23:34 Strategies for Engaging Content

25:53 Scaling Social Media Services

29:11 Impact on Lead Generation and Occupancy

33:15 Future of Video Production in Senior Living

35:35 Final Thoughts and Contact Information

https://www.mydashmedia.com/

https://www.linkedin.com/in/nathan-jones-seniorliving/

In this episode of The Move In Senior Living Marketing, host Larry Williams sits down with James Lee, co-founder of Bella Groves, to explore the profound impact of storytelling in the marketing strategies for senior living communities. James emphasizes the importance of focusing on the journey of the caregiver, outlining how effective marketing should connect emotionally with the audience through deeply understanding their experiences. They discuss the necessity of blending technical marketing knowledge with emotional intelligence, and the transformational potential of campaigns that prioritize listening over broadcasting. Additionally, James shares insights from his upcoming TEDx talk and details the mission and collaborative efforts behind the think tank he organized. The conversation is a deep dive into how meaningful storytelling and authentic connections can drive real change in the industry.

00:00 Introduction to Marketing and Leadership

01:28 The Power of Storytelling in Marketing

01:45 Welcome to The Move In: Guest Introduction

03:40 The Importance of Authenticity and Connection

05:18 James Lee's Journey and Insights

07:06 Marketing Strategies and Real-World Applications

10:06 Understanding the Customer's Journey

15:40 The Hero's Journey in Dementia Care

20:08 Billboard Marketing Strategy

22:08 Simplifying Complex Messages

23:09 Content Marketing and Social Media

24:43 Final Advice for Students

27:12 The Think Tank Initiative

31:36 Becoming a TEDx Speaker

33:45 Final Thoughts and Reflections