In this conversation, Larry Williams and Alex Bennett discuss the critical role of authenticity and reputation management in the senior living industry. They explore how real-time feedback can enhance resident experiences and the importance of proactive strategies in managing online reviews. The discussion also highlights the integration of technology and automation in gathering feedback and the significance of leveraging resident insights for marketing purposes. Ultimately, the conversation emphasizes the human element in building trust and community in senior living.

Alex Bennett LinkedIn Profile

https://www.opiniion.com/

In this episode, Megan Ulrich discusses the transformative power of intergenerational relationships in senior living. She shares insights on how partnerships with schools and universities can create meaningful connections between residents and students, enhancing community engagement and marketing strategies. The conversation highlights the importance of authentic storytelling, the impact of these relationships on talent acquisition, and practical advice for implementing successful intergenerational programs.

https://www.linkedin.com/in/megan-ulrich-mba-7b6b822b/

In this episode, John Kotsatos, VP of Sales and Marketing at Meadowood, discusses the comprehensive rebranding process that transformed the community's identity during the COVID-19 pandemic. The conversation highlights the importance of maintaining a connection to the community's rich history while modernizing its image to attract new residents and staff. John shares insights on overcoming resistance to change, the role of storytelling in branding, and the impact of visual identity on community engagement. In this conversation, John discusses the intricate process of rebranding and website redesign for Meadowood, emphasizing the importance of community involvement, emotional connection, and the impact of COVID-19 on marketing strategies. He shares insights on logo evolution, color palette choices, and the necessity of creating a user-friendly website that tells a compelling story. John highlights the significance of not just checking boxes in marketing initiatives but striving for authenticity and pride in the work produced.

Chapters

00:00 The Importance of Branding in Senior Living

03:03 Navigating the Rebranding Process

06:07 Connecting History with Modern Identity

08:56 Overcoming Resistance to Change

12:02 The Role of Storytelling in Branding

14:48 Visual Identity and Community Engagement

18:06 The Impact of COVID on Marketing Strategies

25:21 Navigating Brand Transformation

32:08 The Color Palette Evolution

41:44 Website Redesign Goals and User Experience

45:53 Embracing Uncomfortable Growth

In this episode, Maggie Seybold, VP of Customer Insights at WelcomeHome, discusses the insights from the 2024 Year in Review Report for senior living marketing. The conversation covers the evolving landscape of senior living marketing, the importance of data in understanding sales performance, and the changing expectations of prospects. Key themes include the significance of pre-engagement processes, the shift away from reliance on aggregators, and emerging trends in service lines. The discussion emphasizes the need for intentional strategies in lead generation and customer engagement to enhance the overall experience in senior living communities.

Takeaways

• Benchmarking your performance against the right data is essential.

• Today's senior living prospects are doing their homework.

• Your online presence needs to educate and inform.

• Clear pricing and transparent service info are crucial.

• Prioritize your time and your leads.

• Not all inquiries are created equal.

• Lean into tools that help you qualify leads early.

• Personalize your follow-up for better engagement.

• Understanding the prospect's journey is key.

• The landscape of senior living marketing is rapidly evolving.

Titles

• Navigating the Future of Senior Living Marketing

• Insights from the 2024 Year in Review Report

• Transforming Senior Living Sales Strategies

Chapters

00:00 Introduction to the 2024 Year in Review Report

09:40 The Evolving Landscape of Senior Living Marketing

18:16 Understanding the Pre-Engagement Process

27:19 Shifting Away from Aggregators

34:00 Trends in Service Lines and Consumer Preferences

Link to 2024 Year in Review Report

https://www.welcomehomesoftware.com/resources/reports

In this episode of Move in Senior Living Marketing, host Larry Williams explores the growing importance of content creation in today’s digital landscape with senior living content consultant Bryan Reynolds. Together, they dive into practical strategies for developing meaningful content that resonates with a wide range of audiences, starting small with manageable tasks like blogs and gradually expanding into videos, newsletters, and full editorial calendars.

The conversation highlights the crucial role of storytelling in senior living marketing and the value of repurposing content across multiple platforms. Bryan also shares insights on engaging with diverse audiences and effectively measuring the ROI of social media efforts.

Tune in for actionable tips and real-world takeaways to help elevate your content marketing strategy in the senior living industry.

Episode Breakdown:

https://www.linkedin.com/in/bryanrey/

In this episode of The Move in Senior Living Marketing, host Larry Williams speaks with Nathan Jones, founder and CEO of Dash Media, about the impact of authentic storytelling through short-form video content in senior living. Nathan shares insights on how Dash Media captures and scales high-quality, emotionally connecting stories from residents and staff, reshaping public perception and building trust. They discuss the flexibility required in video production, the significance of heart in storytelling, and the tangible results in brand awareness, lead generation, and recruitment. This episode is a must-listen for anyone looking to leverage meaningful content to engage with audiences in the senior living sector.

00:00 The Importance of Brand Awareness

01:28 Introduction to the Episode

02:35 Meet Nathan Jones of Dash Media

03:26 The Origin of Dash Media

05:14 The Power of Authentic Storytelling

11:12 Capturing Resident Stories

20:39 Social Media Strategies for Senior Living

21:28 Community Stories and Graphics

21:56 Challenges of Video Content Creation

22:51 Purpose of Social Media Posts

23:34 Strategies for Engaging Content

25:53 Scaling Social Media Services

29:11 Impact on Lead Generation and Occupancy

33:15 Future of Video Production in Senior Living

35:35 Final Thoughts and Contact Information

https://www.mydashmedia.com/

https://www.linkedin.com/in/nathan-jones-seniorliving/

In this episode of The Move In Senior Living Marketing, host Larry Williams sits down with James Lee, co-founder of Bella Groves, to explore the profound impact of storytelling in the marketing strategies for senior living communities. James emphasizes the importance of focusing on the journey of the caregiver, outlining how effective marketing should connect emotionally with the audience through deeply understanding their experiences. They discuss the necessity of blending technical marketing knowledge with emotional intelligence, and the transformational potential of campaigns that prioritize listening over broadcasting. Additionally, James shares insights from his upcoming TEDx talk and details the mission and collaborative efforts behind the think tank he organized. The conversation is a deep dive into how meaningful storytelling and authentic connections can drive real change in the industry.

00:00 Introduction to Marketing and Leadership

01:28 The Power of Storytelling in Marketing

01:45 Welcome to The Move In: Guest Introduction

03:40 The Importance of Authenticity and Connection

05:18 James Lee's Journey and Insights

07:06 Marketing Strategies and Real-World Applications

10:06 Understanding the Customer's Journey

15:40 The Hero's Journey in Dementia Care

20:08 Billboard Marketing Strategy

22:08 Simplifying Complex Messages

23:09 Content Marketing and Social Media

24:43 Final Advice for Students

27:12 The Think Tank Initiative

31:36 Becoming a TEDx Speaker

33:45 Final Thoughts and Reflections

In this episode, Larry Williams discusses the intersection of marketing, talent acquisition, and employee engagement in the senior living industry with Brooke Saxon Spencer, Vice President of Marketing at Claiborne Senior Living. They delve into the importance of treating employees well to ensure resident satisfaction and share insights on how senior living organizations can leverage marketing strategies for recruitment and retention. Key topics covered include the role of structured onboarding, ongoing training, internal branding, and the power of authentic storytelling through video and social media to enhance employee and resident experiences.

00:00 The Importance of Employee Treatment

01:28 Introduction to the Episode

01:49 Meet Brooke Saxon Spencer

02:23 The Role of Marketing in Senior Living

02:52 The Power of Storytelling in Recruitment

03:09 Casual Conversation and Personal Stories

04:44 Claiborne Senior Living's Marketing Strategy

06:47 Integrating Marketing and HR for Employee Satisfaction

17:16 Revamping the Onboarding Process

19:52 Revamping the Orientation Program

20:41 Interactive and Personalized Training

22:29 Feedback and Continuous Improvement

24:55 Empowering Employees and Building Trust

28:29 Marketing for Talent Acquisition

32:12 The Importance of Employee Experience

36:31 Final Thoughts and Key Takeaways

In this episode of Move-In Senior Living Marketing, host Larry Williams discusses the importance of the move-in experience for senior living communities with Murry Mercier, Director of Senior Living Solution Architecture at PointClickCare, and Kaden McKenzie, Director of Sales at Senior Sign. They explore common challenges faced during the move-in process, such as overwhelming paperwork and administrative delays, which can deter potential residents. The conversation highlights the game-changing partnership between PointClickCare and Senior Sign, designed to streamline this process, eliminate administrative headaches, and enhance transparency. This collaboration aims to improve efficiency, boost occupancy rates, and create better experiences for residents, families, and staff through digital transformation. The episode also touches on future innovations and the continued importance of embracing technology in senior living.

00:00 Introduction to Senior Living Digital Transformation

01:08 The Emotional Complexity of Moving into Senior Living

01:32 Meet the Experts: Larry, Murray, and Kaden

02:10 The Move-In Experience: Challenges and Solutions

02:31 The Game-Changing Partnership: PointClickCare and Senior Sign

02:49 Future of Digital Transformation in Senior Living

03:24 In-Depth Discussion with Murray and Kaden

06:11 The Big Announcement: Partner Powered Engagement

07:34 The Importance of Efficiency and Human Interaction

08:56 Addressing Paperwork and Administrative Burdens

09:48 The Role of Technology in Enhancing Senior Living

13:08 Transparency and Trust in Senior Living Communities

23:25 Advice for Communities Considering Digital Transformation

29:54 Final Thoughts and Takeaways

https://www.linkedin.com/in/kadenmckenzie/

https://www.linkedin.com/in/murrymercier/

In this enlightening episode of Move In Senior Living Marketing, host Larry Williams chats with Jack York, Chief Storyteller at Tailgate, about the profound impact of storytelling in senior living communities. Through his work capturing the voices of seniors, Jack emphasizes how authentic stories outperform amenities in marketing and fostering engagement. They discuss the hidden crisis of loneliness among seniors and how meaningful conversations can enhance well-being. Jack's anecdotes, including heartfelt tales from World War II veterans to centenarians, underscore the importance of preserving and sharing personal histories. Tune in for an inspiring dialogue filled with lessons on connection, aging, and the powerful role of narrative.

00:00 Introduction to Senior Living Storytelling

01:09 Meet Jack York: Chief Storyteller

01:35 The Power of Storytelling in Senior Living

02:13 Jack York's Journey and Mission

02:53 The Birth and Evolution of Tailgate

04:48 Connecting with Seniors: The Process

09:21 Vintage Voices: Capturing Centenarian Stories

13:40 The Impact of Sharing Stories

23:06 Personal Reflections and Lessons Learned

34:44 Encouraging Storytelling in Senior Living Communities

41:58 Conclusion and Key Takeaways

https://www.linkedin.com/in/jack-york-1273a42/

https://talegate4joy.com/

https://www.facebook.com/talegate4joy

https://www.instagram.com/talegate4joy/