Show Notes:

1. What brought them here? What are their goals? What do they want out of the experience? Ask the 5 whys. Do not assume or take their first answer and run with it. Dive deeper.

2. What equipment do they have access to? And what logistics may you have to plan around?

3. What is a realistic commitment? Do their and your expectations align?

4. History review, Previous experience and current experience with exercise and a physical assessment

5. Write the first rough draft of the program

6. Refine the program based on their feedback and what you learn while going through the rough draft program together.

• Creating a plan for your clients that they do for two weeks and then quit because it was too difficult is not a good plan. You may not have trouble getting clients, but you’ll struggle to keep them.

• Ask your clients and athletes to tell you about their needs, values and concerns. Use this information to connect and communicate with them. If they’re timid to begin training with you, you’re better off recognizing that from the beginning and easing them in through a few phone calls and a gym walk-through or inviting them to watch you coach a session.

• The more you can involve people in developing a plan that fits into their schedule, challenges them just above their current physical and mental abilities, and is sound in its principles, the more enjoyable and sustainable your training will be.

• People will buy in if they have a say in the process.

• Some may view this as coddling, but it’s not; it’s understanding. Your client is a human being, not just your next project.

• Exercise, for whatever reason it’s being pursued, is a lifelong endeavor. Set yourself up to be a long-term partner not a short-term fix.

Book Club recommendation:

• Kevin: Exercised: Why Something We Never Evolved to Do Is Healthy and Rewarding by Daniel Lieberman

• Brendon: InSideOut Coaching: How Sports Can Transform Lives by Joe Ehrmann

Where you can find us next:

• Lots Upcoming Level 2 CFSC events!

Contact Us

• Website: http://movement-as-medicine.com

• Instagram: https://www.instagram.com/MovementAsMedicine/

• YouTube: https://www.youtube.com/user/MovementAsMedicine

Show Notes:

Follow Noël: @brand.sc

Follow Sanne: @sanne.bominaar

Breda Strength & Conditioning: @breda.sc

Website: https://bredasc.com

YouTube: https://www.youtube.com/user/BredaSC

Show Notes:

Former Oregon offensive lineman Doug Brenner is suing the NCAA for $100 million in punitive damages over allegations of lifelong injuries sustained during a series of controversial workouts as a player in 2017, according to a report from ESPN.

Brenner is seeking punitive damages from the NCAA for a condition called rhabdomyolysis, which he says he began suffering from as a result of workouts conducted at Oregon.

• “Mental toughness is finding the good in everything”

  1. Reframing

  2. Preparation (Doug Kechijian explains all of this in more detail in these two posts: The Myth of Mental Toughness Training Part 1 and Part 2)

  3. Consistency

  4. Want to help yourself and others build mental toughness? Start reframing what’s ‘bad’ in your life, prepare for the things you can control, and be consistent in your words and actions, even when the going gets tough.

  5. Read Mindset by Carol Dweck

  6. Read Culture Code by Daniel Coyle

• Build “mental toughness” by creating a culture with high standards.

  1. A cultural standard of hard work and discipline creates an identity. If you have a WHY it’s much easier to do hard things.

  2. Do the next right thing.

  3. Mental toughness has nothing to do with physical capacity

  4. Punishment training is an attempt to make up for a lack of standards/communication. You do fix behavior problems with exercise, you fix them with communication.

  5. "We define Grit as perseverance and passion for long-term goals. Grit entails working strenuously toward challenges, maintaining effort and interest over years despite failure, adversity and plateaus in progress." - Angela Duckworth

  6. Read Legacy by James Kerr

Book Club recommendation:

• Kevin: Man’s Search for Meaning by Viktor Frankl

• Brendon: The New Toughness Training for Sports by Jim Lorhr

Where you can find us next:

• Upcoming CFSC events

Show Notes:

1. How Do We Use Heart Rate Monitors At MBSC?

• We encourage all clients to use MyZone Heart Rate Monitoring.

• Primarily to monitor resting HR, prescribe rest and screen for possible health issues.

  • Resting HR - Elevated resting HR directly correlates with all-cause mortality independent of physical fitness (Goal: under 100% os MAS are the most effective way to improve aerobic power.

  • Specifically, intensity of 120% of MAS was determined to be the best single speed for short intervals to improve MAS

  • We use a set time trial or a set distance test on the airdyne or assault bike.

    • 5-6 min time trial

    • 2 mile time trial on Assault bike (most will fall in between 4-7 minutes)

  • Modified Coopers Test YouTube Video

  • MAS speed chart link

  • Do the test on yourself before you have other people to do it!

  Book Club recommendation:

  • Kevin: Business Adventures : Twelve Classic Tales from the World of Wall Street by John Brooks

  • Brendon: How bad do you want it: Mastering the Psychology of Mind over Muscle by Matt Fitzgerald

  • All References mentioned in Podcast

Show Notes

• Mike Perry Colon Cancer Fundraising

• Be the Match

• The Boilermaker Story

• “You’re paying for the years, not for the minutes”

• Your cost is a result of..

  • Your Demand

  • Experience

  • Quality Of Services

  • Your Costs/Expenses

  • Location/Market

  • The customer is effectively renting out your equipment, tools, space \

• It’s easier to charge less or a discount, than it is to go up on people

• At some point to make more money without working more hours you will need to combine clients or hire people to service the sessions for you

• Make enough money to live your lifestyle to then be able to do pro-bono work and help those who might not have access

• What’s your perfect month cost? How much do you need to work per week, how many sessions do you need to do per month to live your best life?

• Use your non-client hours to improve your value and expertise by pursuing more education and talking to other coaches

• Every 7 years what you value, what you want, how you live your life will change.

• For the first 7 years of your career say “YES” to every opportunity. The next 7+ years learn to say “NO”

Book Club recommendation:

• Kevin: The Hungry Brain: Outsmarting the Instincts That Make Us Overeat by Dr. Stephan Guyenet, Aaron Abano

• Brendon: The Power of Full Engagement: Managing Energy, Not Time, Is the Key to Performance and Personal Renewal by Jim Loehr, Tony Schwartz

Contact Us

• Website: http://movement-as-medicine.com

• Instagram: https://www.instagram.com/MovementAsMedicine/

• YouTube: https://www.youtube.com/user/MovementAsMedicine

Show Notes

1. Turkish Get-Ups

• Men's Health Post

• Kettlebell Community Response see comment section

• What do we think of TGUs - Pros, Cons, Application w/ different populations ( Gen Pop, Athletes, Groups, 1 vs 1)

• TGUs - Develop a lot of general qualities to a low/medium degree but none to a high degree. This makes it a great warm up drill.

• The Sit-Rise test

• Dan John: Get up and down circuits

• Break down the get up into its smallest parts and train it that way

• Why are we so emotionally attached to exercises? (KB people)

• Also, why do we need to make clickbait posts (Men’s health)

2. “Do you do warm-up sets and if so how do you program?”

- Yes, but not a ton, because we warm up 20-25 minutes before we step foot in the weight room

- We only really do 1-2 work sets “money” or “growth” sets

- Picking Set 3 - Use the second to last set to decide what the final set should be

- Bill Starr 5x5

- Create a relationship and ask for a RPE (Rating of Perceived Exertion) for their heavier set

Book Club recommendation:

• Kevin: Kinesiology of the Musculoskeletal System: Foundations for Rehabilitation by Donald Newman

• Brendon: Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days by Joey Coleman

Contact Us

• Website: http://movement-as-medicine.com

• Instagram: https://www.instagram.com/MovementAsMedicine/

• YouTube: https://www.youtube.com/user/MovementAsMedicine

Show Notes

Today's Discussion Points:

1. Risk v Reward and Durability Thread from StrengthCoach.com - Is strength training for performance the same as strength training for durability? Is it possible to be more durable but less explosive, or does higher strength/power in most situations translate to reduced injury risk? And on the flip side - is it possible to actually gain performance, but increase risk of injury? What might be an example of that?

   - The Risk vs. Reward Whiteboard Photo

   - Survivorship bias

   - Goldilocks training - Certified Functional Strength Coach

   - Only 20% of people need “specialized” training. Most of us (80%) need the same thing.

   - “Most people you are going to train are a really good Toyota Camry” - Pat Davidson. Fixing the car = Rehab. A Ferrari is the 20% that need the specialized aggressive stuff

   - The cart is also context dependent… Sometimes machine based training is HIGH reward depending on that individual's goals and where they’re starting from.

   - Grandma doesn’t need to deadlift 225. We don't do Straight Bar or Trap Bar Deadlift with adults. We don’t do Hops or Olympics lifts or run timed sprints.

   - If your client can’t work, they can’t get paid, and you can’t get paid.

   - If they keep score, there are playoffs, your heart rate hits its anaerobic threshold during the event, and your paycheck or scholarship depends on your training, then you fall into the sport performance bucket. Everyone else is gen pop. Simply, if you can have beer in your hand and play it, it’s not a sport.

1. Recurring Theme from the Winter Seminar: “Meet the client where they’re at”

   - "Begin with the end in mind" - Steven Covey

   - "I want to get back to doing...." It's not about what you want.

   - The winter seminar will be available on MBSC.tv this week to view

Book Club recommendation:

• Kevin: Why Do I Hurt? A Patient Book About the Neuroscience of Pain by Adriaan Louw

• Brendon: Ninety Percent Mental by Bob Tewksbury, Scott Miller, et al.

Contact Us

• Website: http://movement-as-medicine.com

• Instagram: https://www.instagram.com/MovementAsMedicine/

• YouTube: https://www.youtube.com/user/MovementAsMedicine

Show Notes

Today's Discussion Points:

1. Shoveling Snow is a lot of work

2. Drew Massey

   1. Website: Game Time Fitness

   2. Instagram: @gametimesportstn

   3. Personal: @masseystrengthcoach

3. Carlos Felix -

   1. Website: Fitness Pro Education

   2. Instagram: @fitnessproeducation

   3. Personal: @coachfelixatl

4. Three biggest barriers for entry into exercise

   1. Financial / Access

   2. Fear

   3. Education / Not knowing what to do

5. The benefits of group training

6. Brazilian culture through Felix’s story

7. Career phases

   1. Grit by Angela Duckworth

   2. Fail A Lot

   3. Relationships

   4. At some point you can pick & choose your client

   5. Learn to adapt to your environment

   6. Diversify

   7. “Stop wasting so much time looking over other people’s fences”

Book Club recommendation:

• Kevin: Most Likely to Succeed: Preparing Our Kids for the New Innovation Era by Tony Wagner and Ted Dintersmith

• Drew:

  • Endure: Mind, Body, and the Curiously Elastic Limits of Human Performance by Alex Hutchinson

  • Traction: Get a Grip on Your Business by Gino Wickman

• Felix:

  • The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz

  • Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance

Where you can find us next:

• Our other upcoming CFSC events

Contact Us

• Website: http://movement-as-medicine.com

• Instagram: https://www.instagram.com/MovementAsMedicine/

• YouTube: https://www.youtube.com/user/MovementAsMedicine

Show Notes

Today's Discussion Points:

1.) In-season Training - the Why

• It’s possible now to play the same sport year round and in-season training is almost year round

• Do you value playing more games or value improving and recovering physically?

• “You won’t have to GET ready if you always STAY ready.”

• You will atrophy during the season, you give up strength and muscle to play the game. But the goal should be to atrophy the least amount possible, and less than your competitor.

• It’s not just missing lifts, it’s the increase in stress, pressure, travel, nutrition on the run, and lack of a routine

• The team with their best players playing at the end of the year has the best chance of winning in the postseason

2.) The How

• If you stay consistent (x2 week in season) and select the right exercises and intensity you don’t need to worry about getting sore or jeopardizing performance

• Soft tissue work, stretch, short warm up, lift a few heavy things, do some single leg and core stuff, go home (30-45 minute workouts)

• Drop the volume and duration, keep the intensity high

• Minimal Effective Dose! If you do just enough, some athlete may actually make gains in-season

• Rules: 1 heavy set, no impact (no jumping or running), no conditioning, don’t skip rolling and stretching

• The best conditioning is a well organized practice - John Wooden on Leadership

Book Club recommendation:

• Kevin: The Happiness Advantage & Before Happiness by Shawn Archer

• Brendon: The Back Mechanic by Stuart McGill

What's coming up next?

• CFSC Los Gatos Feb. 27th - CFSC Level 1 Certification | February 27th, 2022 - Los Altos, CA

• MBSC winter seminar - Feb 26th & 27th Virtual & In-person

• Our other upcoming CFSC events

Show Notes

Today's Discussion Points:

1. Should I go to massage school?

   1. Have a plan. Understand what you’re giving up and why you’re doing it.

   2. Stay in your lane

   3. Know when to punt the ball

   4. You are not replacing any medical professionals, develop relationships instead

   5. Your price point has to be higher than what you charge for training

2. Movement Assessments

   1. It doesn’t matter what assessment you use, what matters is that you have one and that it helps you make a better decision moving forward

   2. Screening saves you so much time and is a wonderful sales tool

   3. Use the same first workout for everyone

   4. You don’t have to do an FMS the first day. Make the first workout fun and successful.

   5. Make the client feel like they’re in good hands

   6. Training vs. workouts vs. exercises

Book Club recommendation:

• Kevin: Injury Free Running and Human Locomotion by Tom Michaud

• Brendon: Total Recall by Arnold Schwarzenegger

What's coming up next?

• CFSC Level 1 in Chicago Feb 20th w/ Strength Faction - CFSC Level 1 Certification | February 20th, 2022 - Niles, IL

• CFSC Los Gatos Feb. 27th - CFSC Level 1 Certification | February 27th, 2022 - Los Altos, CA

• MBSC winter seminar

Contact Us

• Website: http://movement-as-medicine.com

• Instagram: https://www.instagram.com/MovementAsMedicine/

• YouTube: https://www.youtube.com/user/MovementAsMedicine