Today's Discussion Points:

• 1). What is the idea of "minimum effective dose" in training and how does it apply to general population clients and athletes?

  • More is not better, better is better

  • “Train race horses, not work horses” - Tony Holler

  • Play the long game

  • Charlie Francis Training Systems

  • Minimal Effective Dose

  • Kevin’s Minimal Effective Dose Slides @ 21:00 minutes

  • How Strong is Strong Enough

• 2). How can I find my niche in strength and conditioning and become the "go-to" professional with a specific population."

  • Your niche finds you

  • Crush it by Gary V

  • Range by David Epstein

  • Learning to Speak Coach

Book Club recommendation:

• Kevin:

  • I Will Teach You to be Rich by Seth Ramit

• Brendon:

  • Motivation Myth by Jeff Haden

What's coming up next?

• CFSC Level 1 in Chicago Feb 20th w/ Strength Faction - CFSC Level 1 Certification | February 20th, 2022 - Niles, IL

• CFSC Los Gatos Feb. 27th - CFSC Level 1 Certification | February 27th, 2022 - Los Altos, CA

• MBSC winter seminar https://www.eventbrite.com/e/2022-mbsc-winter-seminar-featuring-les-spellman-and-nicole-rodriguez-tickets-204511438217

Show Notes:

Introduction

• Our second episode!

• Listen to our first episode here: https://rss.com/podcasts/movementasmedicine/

Today's Discussion Point: “What goes into creating an amazing client experience?”

• The Over-delivery checklist

• How to Win Friends and Influence People

• Never Lose a Customer Again

• Raving Fans

• Taking people’s "temperature"

• It’s everyone's job

• Connection, Instruction, Modification!

• Brendon’s Article - I’m a personal trainer and here’s why I’m not afraid of Peloton, Mirror, Tonal, NordicTrack, or the Nike Training Club/Future Apps replacing me.

• "To Sell is Human" Tell me About that Book Podcast w/ Anthony Renna

• CNP - Certified Nice Person Article

Book Club recommendations:

• Kevin: Spring Chicken: Stay Young Forever (or Die Trying)

• Brendon: Go Wild: Eat Fat, Run Free, Be Social, and Follow Evolution's Other Rules for Total Health and Well-being & Spark: The Revolutionary New Science of Exercise and the Brain by John Ratay

What's coming up?

• CFSC Level 1 Certification | February 20th, 2022 - Niles, IL

• CFSC Level 1 Certification | February 27th, 2022 - Los Altos, CA

• MBSC winter seminar

• Kevin is speaking at The Raise the Bar Conference in Orlando

• CFSC Happy Hour with Megan Pomarensky

Show Notes:

Introduction

• Our first episode!

• Expectations - What? Where? And When?

Discussion Point #1: Orthopedic Cost Tweet

• https://twitter.com/mboyle1959/status/1484516046686019586?s=21

Discussion Point #2: Creating Value on Social Media

• Why do many coaches choose an inflammatory approach to online communication?

Book Club recommendation:

• Kevin: Smart Moves

• Brendon: High Ten & Coach to Coach

What's coming up next week?

• CFSC Level 1 in Woburn Jan 29th & in Los Gatos Feb. 27th, MBSC winter seminar

Contact Us

• Website: http://www.movement-as-medicine.com

• Instagram: https://www.instagram.com/MovementAsMedicine/

• YouTube: https://www.youtube.com/user/MovementAsMedicine