CCO of Mr. President and Founder of SheSays, Laura Jordan Bambach, joins the Movidiam Podcast to discuss her journey into the agency world. She talks about the challenges that come with ever-evolving landscape of advertising, what it takes to thrive in these conditions, and why she's excited for what the future holds for the agency model.

This week on the Movidiam Podcast’s Weekly Summary: MadValley Founder and CEO Sanjay Pothen talks about how quickly the face of media is changing, and Art/Creative Director Pablo Rochat (formerly Director of the Creative Lab at Tinder) explains why it’s important to maintain an online presence.

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Sanjay Pothen, CEO and Founder of MadValley, talks about his journey into mobile marketing and how he has observed the industry to change exponentially with all of the attention that has been turned towards mobile devices. He discusses what effect this had on the agency model, and what it's like competing in an 'ad-tech duopoly.'

Pablo Rochat, freelance Creative Director, previously Director of the Creative Lab at Tinder, talks about the context of his creative output, how he's 'taking Instagram stories to mind-blowing new levels', how he got into creating 'things' for the internet and entertaining people. He tells us where his inspiration is coming from, how he just 'loves making things' and how he creates because he simply wants to 'entertain and delight' his audience.

Jessica Helfand – designer, educator, author, and speaker and Creative Director of The Design Observer Group – argues that design should be holistic; a collaborative project embracing ethics and aesthetics, and cognizant of human needs that will never change. She discusses the 'thrill of going viral', and that to be effective and lasting, innovation needs to be responsible.

This week on the weekly summary:

GSD&M’s creative directors Nikkie Baker & Leslie Schaffer on working in smaller teams

And…..

Liftforward’s Geoff Brenna & Mike Grassotti on the currency of trust . 

Guests:

@nikkibaker

@lesliershaffer

@geoffbrenna

@mikeginnyc

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Geoff Brenna and Mike Grassotti, Director and CTO of LiftForward respectively, discuss the inherent efficiency of their product-as-a-service purchase model, and how it brings agility to their customers and stability to their supply partners. They talk about the end of traditional ownership, and how it will lead to assets being used more efficiently.

Creative Director, Brandy Cole – now Associate Creative Director at Phenomenon in LA – speaks with us about building a team that is all parts creative, investing yourself in the value of your content, and displaying a glimpse of your brand in just six seconds. She talks about how she taught herself to solve problems, the importance of our personal upbringings, and about how she still lacks internet at her house.

Nikki Baker and Leslie Shaffer, Creative Directors at GSD&M, discussed their "sparring partners" creative process, the daunting task of using new formats well, and the need to "always keep creating stuff." They spoke about the reactive attitude that everything needs to be fast now, and the stubbornness that it takes to push an idea through to the end.

Catch up on this week's episodes in our weekly summary where Dr. Sue Black shares 30 years of experience in tech, Jeff Goodby talks about the concept of 'big ideas' in the modern world and Alegra O'Hare from Adidas explores her perspective on creating content that resonates with consumers locally and globally.