Alegra O'Hare, branding architect, VP Global Brand Communications of Adidas Originals, discusses the challenges inherent in building a global brand immersed in local culture, and the agency model that it requires. She tells her story, from making toothpaste commercials in the bathroom as a five-year-old, to working at the scale of 200 production days per year at Adidas.

Alex Schleifer, VP of Design at Airbnb, discusses how mission, design, and trust come together at Airbnb to drive conversion rates — but more importantly, user experience. He talks about the inseparability of product and marketing, and how creativity at the top drives that cohesion. He also discusses how that permeation of creative energy through all rungs of the ladder has begun to change the role of the agency.

Jeff Goodby, Co-Chairman & Partner of Goodby, Silverstein & Partners, talks about the artistic value of good advertising, the importance of serendipity and surprises, and the necessity of playful creativity. He discusses the way in which marketing as a "corporately-funded study of humanity" helps us understand people and the importance of recognising the human depth of your audience.

Dr. Sue Black — Technology Evangelist, UK Government Advisor, Professional Speaker, Author — discusses how power structures are flattening, and what that means for activism, branding, and the global community. She talks about the personalisation of technological interaction, the increasing immediacy of worldwide communication, and how they set the stage for a new model of online presence.

This week on the weekly summary:

Jay Pattisall on what he’d do were time machines a thing and Meagan Bond on minimalism.

Guests:

@meaganbond

@jaypattisall

Keep up to date with all our podcast content by subscribing to our channel. You can find out more about Movidiam on movidiam.com

Jay Pattisall, Principal Analyst at Forrester, draws from 20 years of experience in the advertising and digital marketing landscape to lead Forrester's research on the future of the agency sector 'and best practices that result in more valued relationships among agencies, brands, and customer'. On the podcast, he talks about his current project, the increasing use and future of AR, VR and AI in digital marketing and his retrospective on what's changed over the past 10-15 years in the industry.

This week on the weekly summary: Julia Neumann on what’s important creatively, James Orsini on getting closer to the creative product and..... we've got a book coming out! George speaks with Movidiam's Sebastian about the upcoming release.

Guests:

Julia Neumann - @mullenloweus

James Orsini - @Jimmythepencil

Movidiam is a professional global network, marketplace and project management platform for the creative industries. Find out more at www.movidiam.com 

James Orsini, COO of Gary Vaynerchuk's media empire, VaynerMedia, talks about his extraordinary career, leaving the finance world for the creative industry and establishing himself as an integral part of the global advertising landscape. He also discusses the values at VaynerMedia, the trends they're seeing in the change of consumer behaviour and the uniqueness of how they approach each project.

Julia Neumann, Creative Director at MullenLowe US, discusses if or whether the presence of new online platforms changes the creative process, the genesis of ideas, how she builds and maintains relationships with her clients and tapping into the human truth when telling a story.

This week on the weekly summary: Rich Tu on the role of content creators and how 'boundaries are blurring' in the creative industry, Ian Schafer on balancing clients and George talks us through the very exciting launch of our new feature, Movidiam Premium.