In this week's summary- Saneel Radia talks dream projects and VCCP's chairperson Paul Mead shares his experience. Also, Movidiam's Alex Holder can't resist taking the hot seat for another week! This time we're talking the power of video in digital.

Strategists, Tai Koga from Highfield and Marianne Bellorin from Co:Collective discuss the rise of platforms in the digital era, the 'deep dive' and investigating that goes into research and the message behind their campaigns and they tell us what they think and how they use influencers in their work.

“I don’t think newspapers thought ‘Hey, this Google thing seems like it will destroy our business.’ It did.”

Saneel Radia, Global Head of Business Transformation of R/GA, explains what ‘business transformation’ actually means, how brands, businesses and even entire industries have to adapt to the ‘digitally native’ customer, what their new expectations are compared to the previous generation and how businesses ‘fear’ and rely on Amazon at the same time.

Paul Mead, Chairman of VCCP Media discusses the topic of media consumption in the digital/platform era, the need for brands to challenge the traditional 'agency-structure' and the need for agencies to tailor their services to each of their clients. He also talks about new technologies in the business that enable brands and agencies to measure their success.

In this week's summary- Rodd Chant compares creative agencies to rock bands and Group Creative Director at McKinney, Jenny Nicholson sheds light on the creative process. Also, Movidiam's Alex Holder dons his Mystic Meg cloak to make predictions for 2018 and beyond.

Michael Olaye, CTO of DARE - part of the OLIVER Agency - introduces us to the technology that essentially keeps the agency running. From digital asset management (DAM) and technical strategies to content management systems (CMS), the tech teams behind the scenes have got it in their hands to provide a seamless experience to their clients.

On today's podcast, we speak toSteve Folwell, Founder and CEO of LOVESPACE. He talks about his journey into LOVESPACE, the transformation of the working environment for start-ups in the UK and Europe and what strategies his company is using to communicate with their customers online.

In the first weekly summary of 2018, we get a sneak peek behind the scenes of the latest Movidiam campaign, the 'Epic Tour'.
On set, George interviewed Tom Davis and Sammy, the stars of the shoot about their thoughts and process on making comedy and creating a truly 'epic' video for Movidiam's second, large-scale campaign.
George also spoke to Simon Friedberg and Chris Lawson, about the creative and ideas behind the campaign.
Listen in for snippets from the producer, the rest of the crew and so much more!

Jenny Nicholson, Group Creative Director at McKinney talks about the genesis of ideas, the excitement of interactive experience and the difference between crowdsourcing and how "mixed ingredients in your soup is a good idea".

Rodd Chant, Creative Director of Chant Creative, joins the Movidiam Podcast all the way from Bangkok, and talks to us about how he was launched into the ad world through music and how the structure of the agency is changing as talent is becoming more and more universal.