Rich Tu, VP of Design at MTV - previously working with clients such as Nike - talks to us about how he started out as a designer/illustrator, his ideal process when building a brand, how the launch of different platforms affected the approach to brand and product design and how the boundaries of the responsibilities within the branding teams are blurring with an increasing demand for online content.

Ian Schafer, Founder of Deep Focus and former Chief Experience Officer of Engine talks about his incredible journey into the world of advertising, his reasons for and his process of setting up his own agency and how he thinks the Internet and platform-era has affected the quality of content in advertising "The size of the audience is not necessarily correlative to the quality of the content. Certainly quality is subjective, but it also creates a sea of sameness that’s out there."

On this week's summary we recap on our interviews with Lucy Mann from Gunpowder on the importance of community and building relationships to boost your business, Matt Bush from Google on short- and long-form content and Adam Bush from Adobe on the differences and challenges of working in agencies and in-house.

The differences between and the challenges of working in agencies and in-house, how neuroscience and psychology can educate marketing, design and advertising, what Adobe actually stands for as a company and the differences - or the lack of - between creative and strategic roles.

'When do you use the six-second video format? When do you use a much longer format? How are you trying to engage the audience using those different formats? How do you get them to watch it in the first place?' - Matt Bush, Director of Agencies at Google UK, explores the success behind YouTube and how watching videos on TV screens and mobile is becoming an omnipresent phenomenon, the offering of Google as an engineering company and the difference between short- and long-form content.

Lucy Mann, Director of Gunpowder, talks about the importance of community and looking after your network to boost your business, being smart about using data and listening to your clients and getting the small bits like social media presence and SEO ‘sorted’ to do well in the agency landscape - and many more incredibly valuable pieces of advice.

Simon Baker, Managing Director of TCO, talks about the importance of finding the right story for each brand and create content around that, how they use commissioned talent to find and create the heart of that story and his experience of creating Gold Cannes Lions winning campaigns.

In this week's summary Keith Walker from Time Inc. UK talks about the boom of video today, Tom Box from Blue Zoo shares his secrets on staying on top of the game in an extremely competitive industry, and Michael Olaye, CTO of Dare reveals his insights about how we consume digital content today and the rise of 'snippets of content'.

Tom Box, Co-Founder of Blue Zoo, a London-based animation studio, gives us tips on how to survive in an extremely competitive industry for over 17 years, touches upon their process of refining and evolving workflow within the team and he questions the demand for the use of AR and VR today.

Keith Walker, Digital Director and Group Product Director of Time Inc UK shares his insights about finding the balance between the commercial requirement of the business, and the needs of the users, how video consumption is 'skyrocketing' and the challenges within the new-age publishing and technology landscape.